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Trademark Essay Topics & Paper Examples

Juiced Softball Bats

What is an altered bat (also known as “doctored bat” or “juiced bat”) is a bat that has been physically altered from it’s “out of the wrapper” certified condition. (CincySoftball.com) Popular bat alteration include painting, end-loading, and shaving the barrel. Players, who are aware that the performance of composite bats tends to improve with use, attempt to shorten the amount for a bat to reach its maximum performance by employing the ABI (accelerated break-in). (CincySoftball.com) these characteristics of a bat are weight, inertia, and wall thickness. Instead it changes the properties of the bat how it flexes, and barrel stiffness. Other techniques used to juice a bat include doctoring, juicing, end loading, knob loading, and bat rolling. (ASAsoftball.com) Altered bats…

Battle of the Beers

Introduction This case is about the intense battle between beer rivals in the United States, particularly between Anheuser-Busch (A-B), the world’s largest brewer, and SABMiller, the world’s second largest brewer. It discusses about how the companies used advertising in their brand positioning in order to compete with each other and increase the sales. This case starts by describing the strategies used by the both company when the battle began since the South African Breweries (SAB) purchased Miller Brewing Company in 2002. The 2 leading beer brewing companies uses different strategies to fight with each other in order to communicate how its beer differ from competition to draw in more consumers. First, Miller emphasized on the light beer, taking advantage of…

How well does Zara’s advantage travel globally?

Zara has several advantages when it expands its operation in global markets. Firstly, Zara has always promoted its products via its stores and it had its own centralized distribution center which will translate to low advertising and logistics costs when it enters new markets. As opposed to its competitors who would invest heavily on advertising and organize a distribution system. Secondly, apparel retailing was witnessing increasing concentration which would benefit Zara when it entered new markets. Thirdly, there was more homogeneity in fashion which supported Zara’s brand of clothing since its target market is consumers receptive to fashion. Moreover Zara has an adequate system of knowing local trends and tastes which it would reflect in its designs. The strategy of…

The Large Household Appliance Industry

1) How would you characterize the large household appliance industry and market? According to the textbook, I would characterize the large household appliance industry and market have great potential and opportunistic revenues; especially, in the developing countries such as China, India, and Southeast Asia areas with great portion of population do not own any or very few of these appliances; moreover, the population of these countries is very large; for example China population about 1.35 billion, India about 1.15 billion that had supported by the industry analysts about their findings of the great opportunity for the industry sale as many or greater as North American and Western European consumers because the combination of two great factors–large population and low saturation…

Sample SWOT analysis

SWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage. Strengths Real Estate is A Strength of David Jones(Has over 200 retail stores in France and Luxembourg)- David Jones Unique Products – David Jones Brand Name – David Jones(since 1838 ) Domestic Market Store locations as Low risk and high value locations Weaknesses -competitive market (Mayer .Woolworths. Coles Group .Wesfarmers) -investments in research and development Limited global penetration Opportunities -income level is at a constant increase -venture capital -new products and services -new acquisitions -growing demand Threats -global economy -tax changes -unexpected problems -growing competition and lower profitability SWOT Analysis Strength 1.Strong domestic presence in Australian market in fashion, electricity…

Positioning Strategy

By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch point more easily, effectively & efficiently in comparing with other competitors in the highly competitive food processing market. Product Differentiation : Nestle brings a many of product for target customers. They make available 25 types of minerals in Nido for children. It also arranged Cereals’ and Lactogen 1 &3 for newly born baby exclusively. Now the doctors says these products for child’s to their parents for great & maximum nutrition Nescafe is a product which contains 4 types of categories. They offer Nescafe ice for hot and warm weather, They provide Maggi including Maggi instant; Maggi 2 minutes which Includes and contain various minerals, vitamins and…

SWOT analysis for G-shock watch from Casio

Strength In the SWOT analysis of G-shock watch from Casio, strength of G-shock watch from Casio is an important element. Firstly, we know that G-shock, Baby-G, Edifice and Pathfinder are sub-brands of Casio; they have targeted for a different group and marketed accordingly. Those brands targeting group are urban upper middle class youth. They have targeting it with clear and focused. Plus, the positioning of Casio is watches that are technology advanced. Because Casio most popular product is watches and it already designed world’s first LCD watches with having a full auto calendar. Other brand might not have those technologies yet, but Casio already have it. Now a day, people love much for LCD technology product, for example LCD TV,…

Quality Improvement

Summary:- Jack Zadow, a consultant has briefed Allan Moulter, CEO at Quality Care about the implementation system will reduce the operational cost, help in reducing the staff, reduce stress of employees, and simplify their service processes. As per the survey they have high customer retention rate Allan has doubt that this huge investment will not affect much. According to Pat Pentsone, CIO, reception centre is first touch point for customers so it is a critical point. She also foresee that they have to implement it anyway when government will intervene. Ginger Rooney, required human touch instead of machine. But they have the doubt about the information given by customer in survey. Customer need to tell what they required human touch…

Myers-Briggs Type Indicator

ISTJ Descriptors • Practical • Analytical • Realistic • Logical • Reasonable • Consistent • Sensible • Serious • Dutiful • Reserved ISTJ ISFJ INFJ INTJ ISTP ISFP INFP INTP ESTP ESFP ENFP ENTP ESTJ ESFJ ENFJ ENTJ ISTJs are quiet, serious people who succeed by  being thorough and dependable. Logical, practical,  and realistic, they take their responsibilities  seriously and often go beyond the call of duty.  They enjoy ordering and structuring their environment  and their work. Traditions and loyalty  are important to them. They value home, family, financial security, and health. • Steady • Decisive • Orderly • Traditional • Systematic • Dependable • Organized • Responsible • Thorough • Loyal Copyright 2007 by Peter B. Myers and Katharine D. Myers….

Banyan Tree Case

Banyan Tree is founded in 1992 by Ho Kwon Ping.The first Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate Strategies K. P. Ho thinks that company should consider the physical and human environment when making business decisions Business Strategies Goals : “…one of the top two or three dominant players in a global space which is very niche but nevertheless very global” K. P. Ho said. Scope : Banyan Tree provides a luxury retreat for guests.The Banyan Tree target market is narrow and affluent. Competitive Advantage : Banyan Tree goes into locations that are not heavily developed and create sustainable resorts. Logic : Banyan Tree intends to expand locate in diverse…

Marketing Case Study of “Pamela Shampoo”

What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up, he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful, growing the business and becoming rich in the process. Despite his financial success, Alfred was concerned about the social status. In 1985, his father retired although he remained the Chairperson. Alfred become Managing Director but did not like his family business anymore because of its low social profile. Mr. Haque-who was the proprietor of…

Examining the Use of Social Media

Access the Toolwire® Learnscape: Examining the Use of Social Media link located on the student website. Complete the Learnscape Activities. Complete the Toolwire® Learnscape Assessment Part A and Part B. Write a 700- to 1,050–word paper answering the following questions: What are the advantages and disadvantages of easily obtainable information? What are the advantages and disadvantages of social media? How might knowing these advantages and disadvantages alter how a person might use social media? What credibility issues can arise from information found on the Internet? Support your findings with specific examples. Format your paper consistent with APA guidelines. Option 2: Social Media Paper Write a 700- to 1,050-word paper answering the following questions: What are the advantages and disadvantages of…