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Toyota Motor Corporation Essay

I. What point-of-view are you analyzing the case?
I analyze the case from the standpoint of Clifton Metal Works (CMW).

II. What is the major problem?
The company should review their current mission statement which had remained relatively untouched since 1985.

III. What are your objectives in analysing the case?
The principal goal of this study is to determine the problems involved with CMW and identify possible solutions on how to improve their quality product and market. This includes new ideas on how they will maintain and improve their company and technology that they are using. This study also aims to discover best solutions for the company to sustain and recover their market.

IV. What are the facts of the case?
Clifton Metal Works (CMW) was founded in the mid-1940s by Donald Chalmer in a 3,000 square-foot building with nine people as a small family business to produce custom machined parts. In the 1960’s, as the business grew, the company expanded its facilities and its capability to develop its own trading patterns, eventually moving into a 40,000 square-foot building. In 1985, CMW made a commitment to quality by hiring a quality assurance manager, Paul Levitt, driven by the Deming philosophy, the company developed a variety of quality approaches and eventually became ISO 9000 certified in 1998.

CMW made some substantial improvement in the quality of its product, particularly reducing scrap and reject rates. CMW remained steady, but after hearing presentations from some Baldrige winners, Chalmer realized that a lot more can be done. In 2005, Chalmer hired a senior executive for performance excellence, James Hubbard, he saw opportunities to change the company’s culture and introduce many Baldrige principles. James Hubbard reviews the current mission statement, which had remained relatively untouched in 1985.

V. What are the Alternative Solutions?


1. Clifton Metal Works needs to provide a clear and improved mission statement to develop a new strategic vision. It takes time and effort for the company to improve their mission The costumers will clearly understand what the company wants to state. 2. The company and some employees must be responsible enough to attend some seminars in order for them to upgrade their knowledge and to have new ideas for the benefit of the company. It takes time and effort.

The company can improve their services, technology, products and there is a higher chance for new opportunities.

VI. What is the best solution?

The company can do all the determinative solutions. But the best solution that Toyota Motor Corporation must do is to pursue the management and the workers to attend more seminars that demonstrate about how the company grow through society and new environment.

This can be benefited the management and workers as well especially the company. The company will have more opportunities because of personality development that the workers will develop in the future.

VII. Recommended Action Plans:

1. Pursue workers to attend more seminars about harmonious growth. 2. To maintain their quality products.
This study will cover atleast 6 months for the researcher to find great public speakers with great business experiences and produce quality products. This action plan should be implemented by the owner. He needs to supervise his personnel to work and focus on strategies to be done.

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