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Toyota Essay Topics & Paper Examples

The Toyota Way

One product that has been a staple for my family as long as I can remember is Toyota cars and trucks. Every vehicle my parents have owned has been made by Toyota. My father, a structural engineer, has always voiced a sincere appreciation for the Japanese automaker. “It’s the Toyota Way”, he would stubbornly proclaim. My brothers and I never understood the reference. After all, it was not uncommon to hear my father quote obscure statistics from Car & Driver or Consumer Reports magazines. Though in his defense, Toyota has consistently ranked higher in customer satisfaction than other car manufacturers. By my father’s estimation, the company’s commitment to excellence had something to do with a central management philosophy known as…

Toyota Motor Manufacturing

Toyota Motors Manufacturing (TMM) faces increasing problems with its seat supply. TMM’s single seat supplier, Kentucky Framed Seat (KFS), is responsible for the majority of the problems with material flaws and missing parts as the major encountered defects. These problems are increasingly occurring with an increase in varieties of and demand for the seats. Toyota currently addresses these problems offline; however, this is a deviation from the policies and procedures under the Toyota Production System (TPS). Now, as TMM ramps up for the production of the Camry Wagon, it must address the seat issue before seriously impacting production performance. This is Caused by 3 Factors: 1.Seats need to match each particular car, therefore stock parts cannot be used 2.The supplier…

Toyota – Success and Downfall

There were several advantages of Toyota’s manufacturing system when compared with conventional manufacturing system. Ohno Taiichi was the person responsible in helping Toyota shift from the established method of manufacturing automobiles set by Ford. The basic philosophy was to produce everything in mass quantity to gain maximum economies of scale. The logic was to spread the fixed cost over the production line and benefit from lower cost. Another characteristic of this philosophy was to make each worker perform a single task only. This premise was supported by the fact that if one worker performs the same task over and over again then eventually he or she would get faster in doing so. Ohno Taiichi was able to identify several flaws…

Toyota: Operations Management

The overlying mission of The Toyota Motor Corporation is to “develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers’ demands to enrich the lives of people around the world” (TMC, 2006). In order to ensure that each and every segment of TMC excels in this mission, a number of principles and philosophies have been outlined in order to meet the corporation objectives in the most beneficial manner, demonstrating enhanced efficacy. Problem Statement Safety standards, quality assurance, dedication to customer loyalty, and total quality management need to improve within Toyota. Toyota has forgone is best and most noted supply chain principles in order to compete globally, which has affected the overall performance…

Issues Faced by Honda

The 3 issues that are faced by Honda is the conflict between Toyota. Honda is the 1st company developed hybrid not the Toyota but by stubbornly sticking to a bare-bones system, it long a go lost its leadership to its number one Japanese rival. Honda is suffering at the very moment when its two main Japanese rivals are thriving. Toyota is getting a jolt of energy from Aiko Toyoda, scion of the founding family, while the ever-energetic Carlos Ghosn has made Nissan the leader in electric cars. Which perhaps illustrates another part of Honda’s problem is Honda is lack of genius and they need to find more engineers to help them figure out the new model or engine to solve…

Hybrid Cars

Americans today do not realize that hybrid cars are not cost efficient to buy. This is caused by many factors, many having to do with price of production and gas prices. The cost of production for many hybrid cars is too high causing the car to be to expensive for consumers to buy. They end up paying so much more for a car that promises to save them money. These cars turn end up not fulfilling that promise and leaving people short on cash. It is true that a hybrid car will save money at the pump, but not enough to cover the cost of buying and maintaining the car itself. Gas prices are another reason why these cars aren’t…

Toyota

1. In what is Toyota’s new product development system designed to serve customers? “New products are assigned to a chief engineer who has complete responsibility and authority for the product from design and manufacturing through marketing and has direct contacts with both dealers and consumers. 2. In what ways is Toyota’s manufacturing system designed to serve customer? In Toyota’s manufacturing system, parts and cars don’t get built until orders come from dealers requesting them. In placing orders, dealers essentially reserve a portion of factory capacity. The system is so effective that rather than waiting several months for a new car, the customers. “We have learned that universal mass production is not enough,” said the head of Toyota’s Tokyo Design Center….

Internal & External Factors of Toyota

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way. Our Mission Toyota South Africa is dedicated and committed to: * Supplying the range of vehicles, parts, accessories and services to meet the requirements of the South African and export markets that it services * Ensuring that products are of outstanding quality, value for money and instil pride of ownership…

Culture Analysis of Toyota

ABSTRACT This case study analyses the corporate culture of Toyota by using two theories and then analyze the national cultures of Japan and USA by using two theories and its impact on the corporate culture of Toyota. The models of “Edgar Schein” and “Charles Handy” will be used to analyze the corporate culture of Toyota while the models of “Greet Hofstede” and “Fons Trompenaars” will be used to analyze the national cultures. Afterwards the case study will discuss the climate of Toyota and the impact of the same to its success. Also the case study will analyze the reasons as to why the Toyota Company had to face failures and whether the company culture had any impact in the same….

Microenvironmental Factors Affecting Toyota

Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota study their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius, their first hybrid car. Toyota dealt with their customers by setting up website…

Toyota Logistics

Logistics and facility costs incurred within a supply chain change as the number of facilities, their location, and capacity allocation is changed. Companies must consider inventory, transportation, and facility costs when designing their supply chain networks. Inventory and facility costs increase as the number of facilities in a supply chain increase. Transportation costs decrease as the number of facilities is increased. If the number of facilities increases to a point where inbound. Economies of scale are lost, then transportation cost increase. The goal when designing a supply chain network is to maximize the firm’s profits while satisfying customer needs in terms of demand and responsiveness. Toyota cares are priced differently in different country. Car cost remain the same across the…

Toyota Recall Term Project

In 2008 Toyota has launched the largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities, in 2009 Toyota also announced an additional recall of 2.3 million vehicles to correct sticking accelerator pedals. The recall was announced after ABC News informed the company that the latest in a long series of ABC News investigative reports into sudden unexplained acceleration in Toyotas was about to air. Safety expert Sean Kane tells ABC News that since last fall, when Toyota said it had solved the acceleration problem with proposed changes to gas pedals and a recall of 4.2 million cars with suspect floor-mats, more than 60 new cases of runaway Toyotas have been reported. He believes this latest…

Marketing Plan for Toyota Prius

1. Executive Summary Toyota Motors is preparing to launch the new Toyota Prius Hybrid. The Prius will be using the Hybrid Synergy Drive (HSD) with features combining highly efficient petrol engine and an electric motor. The electric vehicle (EV) allows the Prius to run purely for low noise and zero fuel consumption (Toyota Company, 2012). Due to the ever increasing presence of green revolution, Toyota Motors wants to take advantage of the potential increase in demand for hybrid vehicles (Boschert, 2007). Having been voted the World’s No 1 Hybrid in 2010 (Toyota, 2013), Toyota Motors have made an executive decision to continue producing the Prius, giving the world its first mass-produced hybrid car. As a result, even before launching this…

Toyota Motor Corporation

In a business organization, the organization is composed of systems that concentrate on overall efficiency. A systems approach is essential whenever something is being designed, redesigned, implemented, improved, or otherwise changed. It is important to take into account the impact on all parts of the system. Consider owning and operating an automobile. It has many parts and systems that can malfunction; some of these are critical. The automobile would not function or would be dangerous to operate without them. The Toyota Company seemed to have missed the importance of the impact on all parts a system as they came under scrutiny with the largest recall of vehicles in the United States in 2009-2010. These recalls were triggered by a car…

Strategy Analysis of Toyota

Toyota Motor Corporation is a famous Japanese multinational corporation, and is considered the world’s second largest automaker of automobiles, trucks, buses, robots, and providing financial services ( 2007). Its founder is Kiichiro Toyoda, born in 1894, and the son of Sakichi Toyoda, who became popular as the inventor of the automatic loom. Kiichiro inherited the spirit of research and creation from his father, and devoted his entire life to the manufacture of cars. After many years of hard work, Kiichiro finally succeeded in his completion of the A1 prototype vehicle in 1935, which marked the beginning of the history of the Toyota Motor Corporation ( 2007). The first Type A Engine produced in 1934 was used in the first Model…

The Marketing strategy of Toyota in China market

1.0 Title of the Project The investigation marketting strategics of Toyota in China. 2.0 Objectives of the Projects The objective of the project in the following. • In the international market, Toyota’s facing the external environment • The face of Chinese customers, Toyota has taken what kind of marketing strategy • The strategy for the economic benefits of TOYOTA And the sub-objectives of the report are giving as follows: ➢ The use of SPELT analysis of the external environment faced by Toyota ➢ Sale promotion ➢ In the Chinese market, Toyota’s business situation. Including its financial data and market share ➢ The impacts of the product life cycle 3.0 Statement of Issues to be Investigated At first, in order to…

Case Study Toyota crisis

Organizational Crisis negatively effect organization’s name and image, as well as adversely impact employee by instilling doubt, insecurity and distrust (Tahmicioglu, 2010). Employees are directly effected by the crisis, as they are the primary stakeholders (Obston, 2014) and brand ambassadors of the company. Thus, to ensure wellbeing of employees, especially in time of catastrophe, they should be well informed and fostered under the guidance of company’s leaders. Leaders at Toyota should take an immediate action; start with early internal crisis communication, take accountability and show their commitment to resolving the crisis. Male (2004) suggests, being proactive and transparent lessen doubt and distress among employees. It will be beneficial if a live talk is set up with the employees. Live podcast…

Promotional and Advertising Strategies

The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all…

Automobile and Toyota Company

1. Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer? The Toyota Company grow so much bigger than any other auto manufacture because of the act according to preference of the customer Market segment. Toyota Company produce large range of subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. They segment their product according to need of customer. They create their market segment. They produce Scion car that is target the teenage and it becomes famous among the teenage. 2. Has Toyota done the right thing by manufacturing a car brand…

Supply chain

INTRODUCTION The operation plays key role in firms because it affects operation managers understand their customers and translate their customers’ needs into performance objectives. “In turn, the performance objectives (and especially the relative importance of each one) influence the overall operations strategy of the business”. (Slack et al., 2010,) The reason is that managers can based on performance objectives to do decision because it is reflection of corporation strengths and weaknesses. This essay will describe the Toyota Motor Corporation performance around five-performance objective: quality, speed, dependability, flexibility and cost. Then following discussion of how Toyota uses techniques in operation management to achieve the five objectives. Based on analysis, some suggestions for this firm will shows in the conclusion. FIVE PERFORMANCE…

Running Head: Just In Time

ABSTRACT Globalization has started a competition among all and thus every organization need to be strategically sound in order to survive. In order for a company to survive, the most important aspect is about how far the company may is willing to improve on its productivity. For this purpose the implementation of JIT may be considered as the most important aspect. Thus the quality may be improved in a minimal time frame without any additional cost of labor and a lesser chances of wastage. The system of JIT became popular since 1980’s due to the Japanese firms continuously implementing for improving productivity. _Introduction_ The process of Just In Time is best for the elimination of excess production, wasted steps and materials….

Toyota and Volkswagen supply chain management

Abstract: This assignment gives the overview of the Toyota and Volkswagen. It also explains about their supply chain relationship of those manufacturers. It also gives the advantages and disadvantages of those companies. I have also compared the strategies of Toyota and Volkswagen. I have collected some details regarding the future scope and threats for both the manufacturers. I have given some general statistics of both the companies. Then I have given some future strategies of those concerns. Definitions: Supply chain: Supply chain encompasses all activities associated with the flow and transformation of goods from the raw materials stage (extraction) through to the end user all well as the associated information flows. Material and information flow both up and down the…

Toyota Motor Manufacturing, USA, Inc.

1.If you were Doug Friesen, where would you focus attention and what would you do to address the seat problem?One of the first things that I would do is to determine if the process that is being used to solve the problems with defective seats is the best method to use, especially since it doesn’t follow the TPS method of stopping production, trying to figure out why the problem occurred and how to prevent it from happening again, fixing the defect, and restraining production. Also, I would take a look at the communication between the seat supplier, Kentucky Framed Seat (KFS) and the plant, if there a miscommunication of some sort. One other issue to be looked at is why…

Supply chain drivers on example of Toyota Company

1. Introduction. In order to understand how Toyota Company have improved its supply chain performance in terms of responsiveness and efficiency, we should examine four supply chain drivers: inventory, transportation, facilities and information. Above-mentioned drivers not only determine the supply chain’s performance in terms of responsiveness and efficiency, they also determine whether strategic fit is achieved across the supply chain. Consider this framework for Toyota Company as the objective of my analysis. Toyota’s competitive strategy is to be reliable manufacturer of different models of quality cars. This strategy dictates that ideal supply chain for Toyota will concentrate in responsiveness but also should be efficient. Its supply chain consists of decentralized, but interlinked units that engage in local experimentation and actively…

Toyota Motor Manufacturing Case

1)As manager of assembly, Doug Friesen should address the problem by focusing on this exception and reasons for allowing such a deviation from Toyota Motors Manufacturing (TMM) normal way of handling problems. He should also look at the communication and synchronization between Kentucky Framed Seat (KFS), the seat supplier, and the plant. One issue that he should look at is why these cars were sitting in the overflow lot for so long. KFS was making special deliveries of new seats twice a day to replace the defective seats, but still there were cars with defective seats sitting in overflow lot for over four days. The other seat issues that Mr. Friesen should look into are the problems caused by cross-threading,…

Toyota Production System and Case Study Toyota

The Accelerator Crisis (Greto, Schotter, & Teagarden, 2010), then respond to the following questions: * Based on strategic, structural, and cultural challenges, discuss the drivers of Toyota’s accelerator crisis. Why was Toyota facing a recall crisis? * How well are Toyota’s management, employees, and external stakeholders able to support their corporate brand? * Has Toyota effectively managed ethics and public relations in the United States? Who should be accountable for this activity? How could Toyota’s crisis management be improved? * What should Mr. Akio Toyota, Toyota’s president, do now to restore Toyota’s reputation and position Toyota for sustainable competitive advantage? * Has the company lost sight of its long-term philosophy, a key principle behind the Toyota Way? * How many…

Strategic Management: External Analysis

Introduction: Presently, the automobile industry as a whole is awash with both opportunities and threats. Toyota seems to be at the extreme end of the spectrum in both categories. While Toyota shares the same threats as most other manufacturers, recent problems with recalls and pending litigation have seriously damaged the company’s brand image and, particularly in North America, Japan, and Europe, consumer confidence in Toyota has taken a dangerous downturn. For Toyota, the constant threat of increased competition is greatly accentuated by these recent problems. However, on the other side of the equation, the company is best positioned to take advantage of the opportunities that exist for automakers: development and sales of hybrid and other “alternative fuel” vehicles, and expansion…

Marketing Plan Of Toyota

Executive Summary A company of automobiles named Toyota Motor Corporation owned by Australia has a very vast range of cars. There is a part of manufacturing in the industry named as prius car is one of the best hybrid coactions drivers which are best drivers in the environment of today. It also creates a competitive atmosphere between other businesses due to the provision of best fuel system. In the beginning of the report about the introduction and the background of company is explained. There is a current analysis about the different products, environment and competition of Toyota’s operation. An analysis named as SWOT is conducted to tell about the strength, weakness, opportunities and threats of any business and its environment. The…

Toyota Motor Corporation

Toyota Motor Corporation is an automotive manufacture stationed in Toyota, Aichi, Japan. It was established in 1937 by Kiichiro Toyoda as a spin-off from Toyota Industries, his father’s company, to create automobiles. It has grown from just a dream to the world’s largest automobile manufacturer by 2012. Toyota made history when it became the first automobile manufacturer to produce 10 million vehicles in just one year. It has so far produced more than 200 million vehicles. The company produces vehicles under the brands of Lexus, Scion, Toyota, Hino, and Ranz. The company has, however, faced challenges because it has failed to perform the corporate structure, cooperate with regulator better, and pay adequate attention to the complaints of their consumers. I….

Analytics exercise: Quality Management – Toyota

Discussion Questions: Develop diagram that summarizes what Toyota has done in response to it recent quality recall problems. Focus on the changes by functional area (i.e. Management, Product Design, Quality, and Manufacturing). Functional Area Actions Management Name a managing director to oversee all safety-related issues. Quality Launch a global database to track vehicle repairs and cut reporting times about customer complaints from months to days. The foundation of Toyota Advanced Quality Information Center. Extend deployment of rapidresponse teams to determine the causes of accidents beyond the US and Japan to other major markets, including China and Europe. Swift Market Analysis Response Team that they rolled out globally Manufacturing Assign 1000 engineers to spot-check quality and add at least four weeks…