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Toy Essay Topics & Paper Examples

Lego Case Study

1. What business goals were set by Knudstorp? Ans.Jorgen Vig Knudstorp, the CEO of Lego set the following goals for the company which was performing very poorly, * To remain profitable while maintaining growth, continuous innovation and quality of the products * To reach to broader customer segment * To cut expenses in production and supply chain and making these processes more efficient 2. What business strategies were set by Knudstorp? Ans.Knudstorp set up the following business strategies to ensure Lego’s profitability and growth: * Turning the supply chain into an efficient one by contacting top retailers, filling the blank spaces in the supply chain and reducing cost * Reusing the components in making new products which decreased the number…

Toys for a Big Boys

Ronit Subramanian was seven years old and he was the tallest student in his class. It made him feel very proud. But when he remembered some of the things he used to do as a small kid, he felt a little shy. He wished his mother would not tell those stories to her friends again and again. Last week his mother’s old school friend had come to see her. They were meeting after 10 years. Ronit was just back from school but his ears pricked up when he heard his mother say in that goofy tone, “You know what my Ronit used to do as a baby? He used to think everything and everyone was a part of the Subramanian…

Lego Case Study Analysis

Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns every year. This was mostly due to factors out of the control of Lego and other toy companies because, firstly, a research suggested that the demand of children who were primary customers of these companies were changing…

Lego Case Study

Assignment Discussion Questions for “LEGO” 1. What led the LEGO group to the edge of bankruptcy by 2004? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004). 2. Why did Knudstorp’s turnaround strategy work? In your opinion, which actions were the most effective? Which actions were the least effective? Be specific. 3. Should LEGO launch the new line of board games? ————————————————————————————————————— Ans 1 : The early 1990s bought about a seismic shift in the toy market. Big Box toy discounters lowered prices dramatically and it affected LEGO in a big way. Birth rates declined too, children had less time to play and not much interest in toys that didn’t…

Mattel’s China Experience: A Crisis in Toyland

In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future. Mattel had been a long time leader in the toy industry. Mattel and its main…

Otis Toy Trains Explores the Supply Chain

The value proposition of Otis Toy Trains of Minneapolis is to offer well designed, detailed, evocative and luxurious toy trains and their accessories to middle-aged and senior adults. The traits for its critical customers are mainly two aspects. First, the critical customers’ age generally range from 35 to 55 (born from the 1960s to the 1980s). Second, the critical customers should have fairly high income to afford buying and collecting luxurious toy trains. The toy trains have many order winners, such as its high brand recognition among critical customers, its attractive and evocative train series due to those experienced designers and its wide selection of related accessories. However, Otis Toy Trains still has some order losers. For example, the Otis…