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Porters 5 Forces

Competitive strategy is a field of great interest to managers and is mainly based on a thorough understanding of the industrial, trade and service, competitors and environment. However, until the 80s, has offered few comprehensive analytical methods to obtain it. The competitive analysis and formulate corporate strategy, planning also helps to finance, marketing, value analysis and many other aspects of daily life of a business. One interesting for corporate strategy planning approach has been proposed by Michael E. Porter who states that there are five forces that influence the long-term profitability of a market or some segment of it. Therefore, the corporation must assess their objectives and resources against these five forces driving industry competitions, which are described below: 1)…