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Toms Shoes Essay Topics & Paper Examples

Principles of Marketing

Attention to social causes and social responsibility are two big trends in the marketing environment today. It is for this reason that Tom’s Shoes, a new startup company, is off to a big start. Their entire business is organized around one concept, one-for-one giving. For every pair of shoes that are purchased, the company gives a pair of shoes to a child in need somewhere in the world. Questions and Answers 1. What trends in the marking environment have contributed to the success of Toms Shoes? The following are just some of the more obvious answers. Students can be challenged to develop as many as possible. Demographic forces – Toms primary target market is “young people,” specified as college and…