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Tiger Conservation: Genre Analysis of a Website and a You-Tube Video Essay

Almost everyone knows what a tiger looks like. They are beautiful, majestic, huge, orange and white with black stripes. They are found in most zoos and on cereal boxes in grocery stores. Once, they were widespread throughout Eastern Russia and Asia; from the Caspian Sea to Far North Russia. Now, they have been penned into a miniscule fraction of that area and their numbers in the wild are dwindling. Many people care that these beautiful felines could very soon be a thing of the past in the wild and want to know how they can help save them.

Others simply don’t care and choose to ridicule the organizations that have dedicated themselves to saving wildlife everywhere. There are vast resources available to teach people about these creatures and things they can do to help keep them alive in the wild. There are websites, videos, commercials, newsletters, news articles, science journals, interviews and public speaking events all dedicated to preserving the environment and the creatures living in it. Basically, any person that has access to the internet has access to these resources.

Most, if not all, zoos also have conservation information available to every person that walks through their front door. Many times, the problem isn’t getting people’s attention; it’s keeping it or convincing them that there really is a problem and that they can do something about it. The website for the Wildlife Conservation Society and the You-Tube Video “Last Chance to Save the Wild Tiger? ” by the World Wildlife Fund are two different genres that provide information about the plight of tigers in the wild. While they refer to the same topic, their information is different.

Purpose and Audience The Wildlife Conservation Society (WCS) website is intended for those that really want to know more about the plight of the tiger and other wildlife in similar situations. This is a typography genre and available to anyone with computer access and basic knowledge of the computer but because the website is not widely advertised, the information is targeted towards individuals that have an interest in helping to save the tiger in the wild. Pieces of the information on this website will most likely also be available at their

five institutions, the Bronx Zoo, Central Park Zoo, New York Aquarium, Queens Zoo and Prospect Park Zoo. Since these areas have high tourist rates, this information likely reaches millions of people every year. The main objective of WCS website is to keep individuals up to date on efforts to save the tiger and other wildlife made by this specific organization. They also open up on the root of the terrors these poor animals face and the things people can do to help raise awareness and help put an end to it.

This genre is used to inform and persuade individuals on how to save the wild tiger. The You-Tube video “Last Chance to Save the Wild Tiger? ” is done by the World Wildlife Fund (WWF). This is a video for the masses and was probably used as a commercial for WWF at one point. The video is in the iconography genre and available to anyone with access to You-Tube. The video is three minutes and fifty-one seconds long. Most people won’t sit through something for that long on You-Tube unless they have a sincere interest in the topic of the video.

However, WWF starts the video with a tiger cub essentially sniffing the camera lens, which is adorable to most people and that causes them to watch more and hopefully learn more about the plight of the tiger and the steps WWF is taking to prevent their extinction. Rhetorical Issues: Ethos, Pathos, Logos The WCS was founded as the New York Zoological Society in 1985 and they are responsible for keeping the website updated. WCS has projects going on in more than sixty countries and has been around for over one hundred years. The fact that they are an accredited Zoological Society and have been successful for so many years, carries prestige.

Individuals can trust the information provided by WCS because of their endorsements, history, accreditation and success in helping to conserve animals all over the world. The World Wildlife Fund, is the world’s leading conservation organization and most everyone knows their corporate logo. They are supported by millions of people all over the world and work in 100 countries. WWF hasn’t been around as long as WCF has been but WWF is much more known to the public; the fact that they’re in the public eye so much will probably lead individuals to look into what the organization is doing more closely.

WWF was founded in 1961 by a European group made up of scientists, naturalists, business and political leaders. They were a small group but very influential. The WCS website doesn’t play on the emotions of the individual very much. It focuses more on facts and numbers. There will almost always be emotional pull when animals are involved though, for people tend to be empathetic to living creatures. The website’s main goal is to inform individuals on the projects that WCS is doing around the world and what the individual can to directly to help save endangered animals and habitats.

Unlike the WCS website, WWF’s You-Tube Video “Last Chance to Save the Wild Tiger” does not tell viewers how to save the tiger but rather gets the attention of the viewer by asking if it is too late to save the wild tiger. WWF uses this video to play on the emotions of viewers and make them care for the animals. They hope that by playing to their viewer’s emotions, they can interest the viewers to want to help save the tiger, go to their website, learn more about the actions being taken and possibly donate money. At around the three minute mark, the narrator asks a chilling question that is certain to play to the viewer’s emotions.

The narrator says, “In that case, who among us will be the one who looks these tigers in the eye and says, we admired everything about you…except your existence. ” It is the last thing said in the video and leaves a lasting impression on the viewer. In conclusion, while the WCS website information might be more widely spread, WWF’s video is probably more effective at getting people’s attention. Although it does not deliver the vast amount of information about different projects being done to protect the tiger, it plays to the emotions of the viewer and that is more likely to stick with the viewer and get a response.

The WCS website is designed more for those that already care about the plight of the tiger. Whereas, the WWF video is designed to get the attention of those who see it in the hope that it will cause them to look up more information and want to become involved in saving the tiger. The WWF video might even end up leading the viewer that does want to know more about what is being done to save the wild tiger and how they can help to the WCS website to get more information.

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