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The Walt Disney Company: The Entertainment King Essay

The Walt Disney Company is based in Burbank, California with a geographic scope as sales are generated internationally. Their main competitors include 21st Century Fox, and Time Warner who also compete in the media industry, producing television programs, films and videos. Disney had a net profit margin of 15.41%, which is higher then the industry at 12.78% and a ROE of 16.61% compared to the industry at 17.21%. Although their net profit margin is higher then the industry their ROE is lower then the industry which results in looking further into the DuPont formula to get a better understanding of this. My analysis shows Disney benefits under a strategic structure, which focuses on financials on Disney’s various divisions, corporate synergy, managing the brand, and continuing creativity.

These strategic recommendations are the result from challenges Eisner faced. Disney’s slump towards the end of the century was accounted for deteriorating financial performance. With cost rising in the programming and producing film department Eisner concluded the company needed to cut back operations. Acquisition of ABC proved to be Disney’s biggest problem to date. While they were seen to be ideal partners, ABC was a large enterprise with a clashing of cultures between themselves and Disney.

The synergy between the two companies allowed Disney to cut costs by merging Touchstone Television into a division of ABC, but Disney was challenged with damaging the brand. My recommendation to address the problem would be to head back to Walt Disney’s focus of teamwork, communication, and cooperation. This will allow the company to push themselves in the creativity department along with accounting for loses of key executives. The “gong show” was a great way to start creativity, but it has been fading over the years.

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