The U.S. has gone through many transitions in its short history. The pre-Depression were born before 1930. People born in this era as young children saw their family go through very difficult hardships. They are mostly conservative and are typically not concerned about materialistic things but instead concerned about health, aging, financial, and personal security. People born in the Depression era were small children who were instilled into them the importance of rationing, saving, morals, and ethics. People in this generation value family togetherness, but are slow to embrace change. People born in the baby boom era, typically born 1946-1964, were all about self-expression and optimism. Today, many of the baby boomers are workaholics working well into their 50’s and 60’s. Many people of this generation are more tuned in to technology. The golf channel would cater to a lot of people from this generation due to the fact nearly all of them are retired at this point.
Golf is one of those sports that you don’t necessarily need to be in tip top shape to partake in. Product managers of the golf channel would cater to people of this generation by showing golf as a leisurely activity that can be done on a Sunday afternoon. The approach the golf channel marketing to the Depression group be similar to the pre-Depression. Golf would be depicted golf as a nice leisurely activity that is not strenuous on your body and is a sport perfect for soon to be or already retired people. Baby boomers would look at Golf as a place where business transactions are discussed. Golf has greatly transformed over the past few decades and many more people of the baby boomers generation are beginning to play it. As I a sales representative of Verizon Wireless, I deal with the difficulty of trying to cater my sales pitch to individuals from all three of the generations.
For a product like an ipod, the earlier the generation, the more difficult it is for them to buy into the concept or product. For an individual from the pre-Depression era it would be important to focus on strictly the functionality of the device and not the device itself. Somebody from this generation is not going to be sold on the bandwagon approach. However, you can cater to the fact that an ipod can assist them in their everyday lives and make many tasks a lot easier. For example, as memory loss kicks in, having a phone that can set reminders or even has the capability of being able to beep when its misplaced would be very appealing to somebody to somebody a little older.
Since people of this era are very family based, a project manager could also position the ability to send and receive pictures of their grandchildren and being able to see them via Skype. A project manager could also An individual from the baby boomer era would be the easiest to sell a device like the ipod to. People of this era would be much more more receptive to new technology and they would be more likely to be persuaded by the bandwagon approach. An eye-catching commercial might be enough to get a person of the baby boomer era, Bottom of Form.
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