This analysis is based on Apple Inc. case study in which the strategic management is analyzed. In the process of analyzing this concept, the article also indentifies the issues and problems as they are presented together with the identification of the major issues surrounding the organization and individuals that are involved with the Apple Inc. Alternative course of action is addressed together with the recommendation that is based on the analysis.
Understanding strategic management
Through strategic management, a series of moves are developed and executed with an aim of enhancing the organization to be successful in the current situation and also in the future. As the Apple Inc aggressive history is analyzed, a slew of examples are unveiled with an illustration of the irreproducible ability in the effort to have an adoption as well as own market creation.
Apple’s strategic management
The success of Apple Inc. has been based on its ability to integrate into its model of business operation a management that is strategic. Through strategic management diligent involvement, Apple Inc. has been able to ensure that it is not maneuvered; a strategy that has enabled the company for the past 3 decades to emerge as successful in the competition. However, believing that Apple Inc. has not gone through some setbacks would be illogical. In fact, this is one of the companies that have their good testimony of how the tread of emerging as successful in an already established market can be challenging.
However, Apple Inc. has been able to maintain a steady pace as it makes effort to continue with the market analysis, which has been enhanced through having a strategic plan that has been implemented properly, and through capitalizing on strengths that have been highlighted, the analysis has indentified. In the philosophy simple terms, the strategic management is perceived to be basically important to every leading business in any sector of the economy. A model example happens to be presented by Apple Inc. on how the strategic management incorporation can assist in making a firm to successfully be able to meet its expectations and objectives (Yoffie and Slind, 2008).
Through the strategic management development, Apple Inc. has benefited in many ways despite the challenges that have been witnessed in the process. Emerging as an industrial giant in the modern business is not an easily achievable goal, but will require a strategy in place that clears the path to success. Internal growth has in one way or the other enhanced the competitive growth of Apple Inc. and through maintaining an aggressive business tread, its importance has been realized in the lucrative success that has been enjoyed by Apple Inc (HBSWK, 2004).
In technology, Apple Inc. has advanced from the initial computer industry to involvement of the peripherals which has been based on its products and services that have been on a wide scope. The Apple’s mission highlights a company that is with no doubt in the process of revolving the technology industry. The short term goals of Apple have not been well defined, which presents one of the major shortcomings Of Apple Inc’s strategies. Due to its major goal which has in the past been aimed at ensuring that the customers are provided with the best personal computers globally, finding other specific objectives has proved difficult to Apple.
Of late, it has been realized that due to the modern emerging competition, Apple Inc. has continued losing its customers to the alternative companies that are offering their products at a lower market price, especially in the iPod music; this has strongly been attributed to the increasing hackers of the code and the piracy. Other challenges facing has been failure to draw a specific target to a customer group that is focused and failing to take advantage of the customers that already exist. Product integration failure coupled with the technologies that are available readily has been another challenge that has continued to establish it self into this company, which has been critical its success.
These problems have however not been very critical to the business. The inability of Apple Inc. to be comparable to other companies has been based on the fact that Apple has not been specializing in one product scope , thus providing a more complicated scope of products. This can be an advantage as well as well as a disadvantage. Looking at Apple Inc. initial mission, the specification has been based on the computer development. With a new product development (consider the iPhone), a new mission was redefined, leaving uncertainty in evaluation of Apples initial goal (Freedman, 1998). Is it a company which has found opportunities in the market that is appropriate resulting to incorporation or is it a company that has from the onset been aimed at clearly known goals?
Apple Inc. has enjoyed success of growth in the market through development of products that have been widely accepted. The company however needs to improvise its technology and products to eliminate the problem that it has faced involving loss of its customers to the competitors. The identification of a specific group of customers would be very relevant in the process of ensuring certainty of existence in the market. The introduction of iPhone for example targeted the category of young men; a group which is likely to be very dynamic and slippery to new technology. Having a specific group of customer will thus enable Apple Inc. to progress with a strategy that will result in continuous market of its products. Just like any other company, Apple Inc. is prone to dynamic business environment and the appropriate strategic management is what is required if the business has not only to exist in the market, but also result in continuous profits.
Freedman, R., (1998). Apple Computer Inc. New York University Leonard N. School of Business
HBSWK (2004). Where Does Apple Go from Here?. HBS Working Knowledge
Yoffie, B. and Slind, M., (2008). Apple Inc., 2008. Harvard Business School