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The points of view of different stakeholders Essay

Banks – Banks have an interest in the money the business makes as if the business have taken out any loans, the bank wants to make sure that they get their money back. Shareholders – Just like banks, they have an interest in the amount of profit the business makes. This is because that they have money tied up in the business, so they want to get their money back and more. The more successful the business is, the more money they get. Employees – Their main focus is making sure that they won’t be made redundant or being fired. They also want to focus on getting better wage, so that they can buy better things for their family, and better working conditions, so that they know they are safe. Customers – The customers mainly want low prices so that things are more affordable, if something is more affordable then they are more likely to buy it. The customers also want a wider range of products so that there are plenty of products to choose from.

Suppliers – The suppliers want a fair price for the product. For example if a pair of socks costs 10p to make then the supplier will want something like 30p for it. However the Company buying off them want to pay 20p for it. The two companies will meet in the middle and agree on a fair price of something like 25p. Local people – Local people want SportsDirect to be successful because if they expand, it means loads more jobs. If there is less unemployment in the area then it means people have more money to spend in local establishments. Sports teams/clubs – The bigger clubs e.g. Manchester United want Sports Direct to sell their products and have big displays of the kit.

Whereas the smaller clubs e.g. Bournemouth will be glad if their kit gets sold by SportsDirect, never mind having big displays (big displays are more likely to happen for the smaller teams in the area in which they are from because the people in that area are more likely to buy the kit for their local team than some other small team that is based on the other side of the country). Competitors – Competitors want SportsDirect to be unsuccessful, have fewer stores than them, and have higher prices. This is so that the customers that go to SportsDirect, go to them instead.

Lush’s stakeholders’ Point of View

Banks – Banks have an interest in the money the business makes as if the business have taken out any loans, the bank wants to make sure that they get their money back. Shareholders – Just like banks, they have an interest in the amount of profit the business makes. This is because that they have money tied up in the business, so they want to get their money back and more. The more successful the business is, the more money they get. Employees – Their main focus is making sure that they won’t be made redundant or being fired.

They also want to focus on getting better wage, so that they can buy better things for their family, and better working conditions, so that they know they are safe. Customers – The customers mainly want low prices so that things are more affordable, if something is more affordable then they are more likely to buy it. The customers also want a wider range of products so that there are plenty of products to choose from.

Local people – Local people want Lush to be successful because if they expand, it means loads more jobs. If there is less unemployment in the area then it means people have more money to spend in local establishments. Competitors – Competitors want Lush to be unsuccessful, have fewer stores than them, have fewer products, and have higher prices. This is so that the customers that go to Lush, go to them instead. Suppliers – The suppliers want a fair price for the product.

For example if the materials for a bar of soap cost the supplier 5p to get hold of, then they will want something like 20p for it. However the Company buying off them want to pay 10p for it. The two companies will meet in the middle and agree on a fair price of something like 15p. Spas/Beauty Clinics – Spas and Beauty clinics are likely to buy in bulk from Lush. As they are doing this, they don’t want to pay the normal price for them, so they will pay a business/wholesaler price. These are cheaper than the normal rates as they negotiate a price to buy in bulk.


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