A business is a complex organisation which need continuous analysis and advancement so as to survive in a competitive environment . Managers can use various tools to guide them in their analysis . Analysis can be internallyor externally or both. In analysing internally a manager can use jointly McKinney’s 7 S framework and swot analysis as tools .
The Mckinsey’s model shows and help to ensure the coordination and behaviour of the internal operational activities necessary for a successful operation of an organisation whilst the SWOT analysis is the assessment of the external and internal environment that allows for identification of the entreprise’sstrengths, weaknesse, opportunities and threats. Existing in the internal environment as well as its competitiveness. These two assessment tools work efficiently together and are interdepended.
TheMckinsey consist of analysing the internal environment such as structure,system,strategy,staff,skill,shared value and style while the SWOT analysis looks at strengsweaknesses,opportunites and threats. Confidence is the first step to success that confidence is brought about by an organised internalenvironment which is further emphasised by the 7S framework which are strengths in the swot analysis if well managed . The structure of an organisation is one of the hardest elements which can be adjusted for the better.
Analysis on how the organisation is structured helps the managers to take corrective actions where they will be legging behind. Managers will adopt a more horizontal structure were communication channels areclear where and more reliable. Coordination of departments and team work will be fuelled thus working on weaknesses in the ambiguous structure to make it a strength supporting the swot analysis . This strength will boost confidence and competence which might be helpful in tackling opportunities Strategy is a plan developed for maintaining and creating a competitive advantage over competitors.
If the strategy is weak to achieve the anticipated change in the external environment then the managers would change and adopt a new efficient and effective strategy that is a strength which help to avoid threats and utilise opportunities. Style are the dominating values and assumptions and what the managers do than what the managers focus and sped their time on The manager should integrate the organisation ‘their efficiency ,analyse on whether employees cooperate or compete with each other, is there teamwork or there will be just regular groups . A well ooperated with team work style is productive and a competitive advantage to thefirm,more innovative ideas will be implemented for the organisation’s successfully utilising opportunities. The staffs are the employees, people and their general capabilities. The manager should analyse on the positions to be filled and specialist represented in the team etc. This helps in the recruitment of adequate and appropriate workforce actually needed in achieving of goals set. Maintaining appropriate staffs not too many not too few help to work effectively and that’s strength.
This analysis is another way of working on weaknesses to convert them to strength, as SWOT analysis stresses on. The right staff is ever ready for opportunities and work through threats. Existing skills and competencies of organisation’s employees or distinctive competencies that are what the company does best. The managers should recruit employees who are highly skilled and train the available workforce so as to keep them competitive in the ever-changing technological environment.
Employees should be secured of their future in the organisation and provided on ideal working environment so as to motivate them to exploit all their skills in their work. Analysis will help to organise people with the right skills for the jobs thus a strength in SWOT analysis as it will be efficient competitive advantage . The right skills can survive any threat and even discover an opportunity in a threat. System-are daily procedures performed by the employee in order to ensure the fulfilment of their objectives.
The authorities should question the systems adopted ,i. e. financial personnel management ,communication ,record keeping etc. control mechanism and assessment, internal regulations and processes for their use . An organisation with a weak system where the employees are not adequately monitored will definitely be a weak competitor thus a weakness to convert them to strength like the SWOT analysis emphasized establishing a reliable and effective system. The soft elements contribute to the hard elements strengths and weakness much though they are not visible . If not well managed all efforts will be in vain . The shared values the higher goals are the underlying values of an organisation which are rooted in its culture and overall labour ethics .
These are the basis of the organisation and the authorities should assess the underlying values on which the organisation has been for example ZIMRA have values of transparency for it deals with public funds . These shared values are hard to change but not impossible to change weak value may result in corruption and bad image that can cost the firm so the managers should strive to lead strong values in the organisation thus a strength, that give the confidence to take opportunities ith everyone working in harmony threats will be avoided or solved in such an era.
The SWOT analysis and Mckinsey’s 7 S framework work interdependent to produce an effective and competitive firm. The 7 S framework seeks to self enhance which is the first step to success that boost confidence and competence ,on the other hand the SWOT analysis is there to work on the internal strengths converting weaknesses to strengths and also analysing the external environment which is Mckinsey framework neglect, thus an appropriate analysis covering the business as a whole for the better if not for the best.
Courtney from Study Moose
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