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The Marketing Mix Analysis Essay

Abstract

Marketing is everything from thought conception to the smile on the customer’s face as they leave with the product. The marketing mix tool is a critical tool used by marketers to meet the needs of a company, as well as their target market. “The four Ps of a marketing strategy are constantly evolving. Products are changed or removed; pricing is set, raised, or discounted; products are distributed to new places; and promotion strategies change. (Board) (Board)” This is an analysis of Olay Regenerist anti-aging collection, will proved all of elements of marketing mix will express my personal thoughts and options; using the four P’s of marketing strategy and their elements, providing a brief history of the Olay brand with their parent company Procter and Gamble.

INTRODUCTION

Who does not want to stay looking young forever?? To look young means to stay feel young, full of energy, ready to conquer the world. My choice would be to stay young forever it there where only a way twenty-one for the rest of my day. The Daily Regenerating cleanser is facial cleansed; this product is part of the anti-aging collection Olay Regenerist. As the ageing process has already started to have effect on my skin at the age of thirty. Olay® currently is the world’s leader in skin care and beauty products. Today Procter & Gamble is the largest consumer products company in the work leading the way with household & personal items.

HERITAGE

The brand Oil of Olay was originally developed in 1952 by South African chemist, Graham Wuff. The company went international in 1959 expanding to the United States, England, The Netherlands, Canada and German. After the Flourish of business the company was sold, a manufacturing chemist Richard-Merrill; in 1984 the brand was then acquired by Procter & Gamble who in 2000 shorten the Olay Say “ the original name no longer fitted with what women had come to expect of Olay (n.d.).)”. Olay achieved the honor of being million dollar brand in 2002/2003; releasing their Regenerist Collection. The Regenerist Collection, these products claimed to help regenerate skin’s surface appearance with a formula that is exclusively formulated

PARENT COMPANY

The History of Olay’s parent company Procter and Gamble and this is a brief history o of them founded in 1837 by William Gamble & James Gamble. William a candle maker and James a soap William partnered to run a family owned business, a soap and candle factory located on the corner of Sixth and Sycamore Street —precisely where P&G’s Global Headquarters is located. Procter & Gamble (P&G) is now the largest consumer good company in the world; providing consumers with an extensive portfolios of products in the household and personal care industries. The Olay brand was acquired by P&G in 1985, through the purchase of

BRAND INNOVATION:
FRO OIL OF OLAY BEAUTY OIL

The band was introduced in the South After in 1952 as the Oil of Olay Beauty Oils. Once the bossiness’ had because a success around 1959, they expanded to five countries around the world including the United States of American, England, The Netherlands Canada and Germany. In 2000, Procter & Gamble acquired the company Oil of Olay Beauty Oils and shorten the Brand to just Olay The stated “the original name no longer fitted with what women had come to expect of Olay line”( Rockefeller University. (2009, September 28). Shortly after they had the release of their Advance Anti-Aging Collection Regenerist was introduced in 2003 providing a wide range of products choices that included the daily regenerating cream cleanser.

PRODUCT : DAIL CREAM CLEANSER

This Product is used a range of women of women. ’This exfoliating, deep cleansing process speeds cells’ natural regeneration in 2 ways: Oxygenated derma-bead formula gently removes dead skin surface cells to detoxify; creamy formula with amino-peptide complex regenerates skin’s surface at the cellular level (Olay)”.

PRICE

The pricing strategy of Olay Regenerist in line with of its Parent company P&G which is value pricing. While products in the Olay Regenerist Collection are consider to a premium anti-aging product, still they are fairly priced for the consumer. The daily regenerating cleaner comes standard in a 5oz squeezable flip-top bottle ranging in price from 5.99-8.99 in retail stores. This strategy has provide the brand with loyal customers, loyal extra money if necessary to keep using their products

PLACEMENT

Olay has achieved international distribution over the years, help to increase awareness of the band. The Olay Regenerist collection that includes the daily regenerating cleanser is available in the mass market. This product a can be purchase in drugstore, grocery/superstores, online, even specialty beauty boutiques have this product available for purchase. The target customers for the Daily regenerating cleanser are women, who are grasping on to their youth, however still advancing in age ranging from 35-50+.

REFERNCES

INTRO TO BUSSINES. (). 2011: Words of Wisdom.

Daily Mail, R. (2006, November 20). PRE-PARTY BODY BLITZ. Daily Mail. p. 52

There’s only one Regenerist.. (n.d.). Best Skin Care Products. Retrieved June 28, 2014, from http://www.olay.com/Best-Skin-Care-Products

Procter & Gamble. (2012, November 9). Birth of an Icon: OLAY. Retrieved June 28, 2014, from http://news.pg.com/blog/heritage/birth-icon-olay

Regenerist Regenerating Cream Cleanser (Olay)

http://www.paulaschoice.com/beautypedia-skin-care-reviews/by-brand/olay/Regenerist/_/Regenerist-Regenerating-Cream-Cleanse

Olay Total Effects | SWOT Analysis | BrandGuide | MBA
Skool-Study.Learn.Share.. (n.d.).Olay Total Effects | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share.. Retrieved June 30, 2014, from http://www.mbaskool.com/brandguide/fmcg/1055-olay-total-effects.html


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