IMPORTANCE OF ENGLISG IN TOURISM
The history of tourism
The tourism industry is fast becoming an important revenue gene rator for Malaysia. It was another record breaking year as Malaysia registered 17.54 million visitors (17,546,863) in 2006, slight ly surpassing the target of 17.5 million. This is an overall increase of 6.8% compared to the previous year. Thototal tourist receipts for 2006 was RM36.2 billion, an increase of about 13% compared to 2005. This is, however, RM1.4billion less than the targeted figure of RM37.6 billion(Tourism Malaysia, 2007). 2007has been designated by the Malaysian governmentas Visit Malaysia Year with the theme“Celebrating 50 Years of nationhood”. The Prime Minister of Malaysia, YAB Dato’ SeriAbdullah Haji Ahmad Badawi officially launched the Visit Malaysia Year (VMY) 2007at 8pm on 6 January 2007, during a grand ceremony in Taman Tasik Titiwangsa, KualaLumpur. The country is expectedto attract more than 20 millions visitors and to earnabout 50 billion Ringgitfrom tourism related activities (Tourism Malaysia, 2006) thisyear.
Name of tourism
Bridges and Tunnels
Continents and Regions
Countries, States, and Cities
Cruises and Ocean Liners
Distances and Travel Times
Hotels and Lodging
Landmarks and Monuments
Languages and Cultures
Ports and Harbors
Transportation Security Administration (TSA)
IMPORTNCE OF ENGLISH No one denies the importance of English language in the present time as global language. It is clear that the English language has become more dominant around the world. In some countries it use as the mother tongue and ,other countries learn it as second language in their schools. This is make English widespread. In addition, many reasons which contributed to rising of English spreading . for example, use it for communication between people around the world, as well as, it is language of modern times. On other hand , English is the language of science and technology. There is no doubt that, the English is language of communication between the people with different cultures . It is also the language of computers that help to communicate with the people around the world through Internet technology and e-mail. People who know English can deal with the Internet, which is regard information and communications revolution . Also one of reasons that contributed to the spread of English that, it is the language of the modern era. Where the people are use it in various field of life such as, economy, e-commerce, medicine and aviation. In addition ,it is the language which use in the tourism and travel. This reasons motive the people to learn English . One of the main reasons why the English is dominant in the present time, use it in the field of education by universities and institutes and, they use it in scientific research . It has become an addendum to the mastery of scientific individual stock. On the other hand, the English is an important requirement in most government jobs and private. It is quite clear that English has become an necessity today. We need it in different fields of life . The English language has become easier to learn more than ever before with the availability of many sources to help people learn very easily. Such as the Internet, books and educational institutes which spread around the world.
THE ROLE OF THE ENGLISH LANG UAGE IN THE TOURISM INDUSTRY
The Malaysian government has designated 2007 as visit Ma laysia year. The country is expected to attract more than 20 million visitors and earn about RM50 billion from tourism related activities. An important component in the tourism industry is the human resource. The human resource factor plays an eminent role in promoting the image of the country as a top tourism spot.Tourists do not just come for the facilities and attractions.They want to be treated right and well. A good command of the English language is always regarded as an asset for personnel in the tourism industry since most visitors do not speak Bahasa Melayu, the national langu age. However, the preference for those with good English proficiency will burden the recur itment of hotel personnel. This paper will present the findings of a study conducted employing the questionnaire survey and interview methods to
investigate the relative role of English language proficiency in the choice of holiday destin ation. It was found that the role of English language proficiency in the tourism industry is promin ent. It is a factor that could affect choice of hotel and satisfaction of stay. However, the results obtained indicate that the role and importance of the English language in the tourism industry is relative to job function.
THE IMPORTANCE OF TEACHING ENGLISH IN THE FIELD OF TOURISM IN UNIVERSITIES
: As English is considered the lingua franca of the twenty-first century, everyone needs to have a good command of English today and the importance of teaching English for professional uses and particularly in the field of tourism is undeniable. English proficiency is required in all professional areas but it becomes essential in the tourist industry because of its specific characteristics.. English Language has played an important role in the development of tourism and in this field, English is used widely for travel as well as in client contact and is of outmost interest at the tertiary level. But its interest should not be restricted to tourism students: English for tourism is one of the most attractive areas of English for Specific Purposes(ESP) because, after all, all of us are tourists on various occasions nowadays. Key words: professional, tourism, English, area, purpose
1.Introduction and the Context of the Study
English is the fourth most widely spoken native language in the world, and in terms of sheer number of speakers, it is the most spoken official language. It is the primary language used in international affairs having official status even in nations where it is not the primary spoken language. English is indisputably the primary language of global trade and commerce and tourism since in many countries, most tourism authorities and other officials in contact with the public speak English to interact and engage with tourists and immigrants. 2.Teaching English for Specific Purposes
The advancement of business and communication technology in the course of past twenty years has revolutionized the field of English language teaching and has radically swerved the attention of course designers from teaching English for Academic purposes to teaching for more specialized purposes, English for Specific Purposes(ESP) The teaching of English for Academic Purposes (EAP) falls within the framework of what is generally called English for Specific Purposes (ESP), taking place in essence, and as its name suggests, in an educational environment.
3.English for Tourism
Among the many vocational areas that make the world of English for specific purposes, that of English for tourism is one of the most attractive because all of us are tourists on countless occasions, bringing our own real experiences to the classrooms. Such a program, might, for example, emphasize the development of reading skills in students who are preparing for graduate work in business administration; or it might promote the development of spoken skills in students who are studying English in order to become tourist guides. The focal point of teaching English for tourism is that English is not taught as a subject separated from the students’ real world ; instead, it is integrated into a subject matter area important to the learners.In the field of English for tourism students most of the studies have focused on the analysis of the required skills and needs in work place, adequacy and appropriateness of instructional materials and strategies. Al-Khatib (2007) examined the communicative needs of tourism and banking personnel by shedding lights on their perceptions of needs, wants, lacks, and attitudes toward English in order to include what is needed and exclude what deemed less important to them. It has been observed that the type of work plays a significant role in evaluating and using of English. The most common reasons for communicating as a travel agency worker were found to be offering destination guides, writing and sending email and faxes, making on-line ticketing, browsing the internet, making on-line hotel booking, etc. Travel agency users were found to be heavier users of English than their banking counterparts. The results of the study indicated that the most
important skill for tourism personnel is writing. When instructing an EOP course an issue to take into consideration is that using adequate language learning and professional strategies are required in tourism field). In designing a course for students of culture and tourism, Barancic (1998) used an integrated approach to get the students involved in the syllabus he wanted to teach. The approach he invented consisted of 8components: knowing the class and their knowledge, determining the goals to achieve, the way we measure the success, making decisions with students involved, creating syllabus, deciding on the real teaching techniques and method and getting feedback during the course. The application of the approach indicated that the teachers are faced with needs which are of a less academic and more realistic nature.
Students of tourism should be aware of the enormous importance of English in their education because it is an essential tool in any field of their future activity: management, tourist information, promotion of tourist destinations, intermediary companies, hospitality and transportation, etc .Consequently, students of tourism should be highly motivated to learn English and although more often they will probably focus on oral rather than written skills, in their career they must be able to elaborate written documents such as letters or budgets, they should keep telephone conversations, make presentations to audiences, attend fairs and conferences and understand all types of written information on tourist destinations.For example, students of tourism can be taught practical English conversation used in hotel and catering industry, various issues concerning tourism industry , tips on job interviews and writing resumes , reading and understanding articles concerning such issues of tourism. This is due to the students’ desire to improve speaking English and their need to learn English for future jobs rather than using it in everyday life.