In this essay you will find a detailed film reflection on the Corporation. The award winning documentary was released in 2004 by Mark Achbar, Jennifer Abbott & Joel Bakan.
When i started watching the documentary i was a bit bored but it changed rapidly and i was glued to my computer for the entire documentary, despite it’s length. A favourite scene or scene that emotionally touch me the most is herefore hard to choose. I found many scenes shocking and very interesting to only choose one.
Two scenes that i wanna talk about where the scenes first about the undercover messages and secondly about the story of milk.
The scene about undercover messages was very interesting because i never heard about it before. We all know about product placement but i don’t think many people no about real life product placement. When i saw that scene it was really scary to see how far corporates go to sell their products. Knowing that there are people like that trying to sell products in that form is really weird.
Another scene that shocked me was about the reporters Steve Wilson and Jane Akre. How they were being threated by their own boss (FOX) was interesting to see. The power that a corporate like Monsanto has is scaring. It showed for me just one example of corporate control.
These examples above are just a couple out of dozens of great scenes i could have picked like a company owning all the water in Bolivia even rain water, corporates profeting from war like Ford and Coca Cola (Fanta being a nazi drink) and corporates using laws created for former slaves(14th Amendment).
I completely agree with the documentary. I am very happy that I got to watch this documentary even though it was really long. I already knew a lot out of the documentary but it was refreshing to see new perspectives a new ways of looking at the power of corporates.
I didn’t really learned anything new from the documentary. All the things you see in the documentary are not new items. Knowing that companies profit from war for example is not new, the shown examples are new to me like Fanta for example, The only thing that was new to me was the way the try to sell products. The real life product placement was very interesting to see and also the way they are trying to manipulate kids for their products was interesting.
Importance corporate governance and business responsibilities I think it showed very well that corporate governance and businesses have big responsibilities. True out the entire documentary it shows what happens when they don’t take responsibility. It destroys the world and luckily there are people trying to do something about it.
Determining the roots for the ethical issues is really hard. Ethical issues goes back decades which is also shown with the IBM example during the second world war. The ethical aspect of corporates has become bigger in recent years I think. But maybe that’s just me. With documentary like this and different tv shows the ethical aspect has been on the radar more and people starting to realize more and more what is really going on in the corporate world, for example occupy. So determining what the roots are is really difficult to answer.
When you see a documentary so focused on the negative side obviously it is not objectively. It shows on side and not the other. Although I fully agree with the opinions of the makers you do have to be critical and realise that this is just one side of the story. Blindly trusting one side I think is never a good thing, always be open to new perspectives.