The company I am continuing to work with is US Airways Group. There is plenty of hard and soft technology to list for the domestic environment. Some of the hard technology used in the domestic environment is aircraft, security system, and safety gear. Some soft technology used in the domestic environment is management, government regulations that govern the procedures of the company, and training for employees. The hard technology I listed above is the obvious technology the air line company utilizes yet there is more hard technology being used. The soft technology being used is essential to the success of the company which I will capitalize on later.
I stated the hard and soft technology of the domestic environment but this same technology is used in the global environment also. Hard technology used within the global environment is aircraft, customs operatives, and safety gear. Soft technology used within the global environment is management, different government regulations than the domestic environment, and guides who help foreign travelers from different countries. Although the hard technology is about the same as it is in the domestic environment you may see some outdated equipment within the global environment. The soft technology used such as guides to assist foreign travelers may not be found within the domestic environment due to a large majority of passengers residing within the domestic environment.
There are technological barriers for the domestic and global environments. Within the domestic environment there are flaws such as the security system. People find ways to breach the security system and are able to sneak items that should be able to sneak past the system such as drugs and weapons. Of course we do the best we can but this is the nature of the beast and we can always better our systems. Another technological barrier is that we need more foreign employees that can communicate with foreign passengers who travel within the domestic environment. It can be hard to travel within a location where you do not know anyone and no one understands your language.
Within the global environment there are technological barriers also. I stated earlier that the technology in some locations is not as good as it is in the domestic environment. This is unfair to the passengers and to the people who work for the company. There should be up to date equipment for the global environment just as there is in the domestic environment. Another barrier is that customs can be difficult to deal with. I always hear of horror stories dealing with customs because they may take a long time to process certain individuals through or the rules are interpreted differently.
The barriers can be overcome in both the domestic and global environments. The flaws within the security system are currently being corrected as we speak according to sourcesecurity.com. They have stated that “turning security weaknesses into strengths, using perimeter and surveillance solutions together, use of video analytics software and managing airport access control system” will better the security in airports significantly (Smith). I believe if those principles stated are applied then the security in airports will be safe as can be. The fact that we need more translators or guides that can speak other languages can be fixed. We need to create a job that specifically guides passengers from other countries to their next gate or to taxi services to get passengers to their next destination without any issues.
The barriers within the global environment can be corrected just as they can be corrected in the domestic environment. The fact that the technology within the global environment needs to be up to the same standards is an issue that should be addressed. “To raise efficiency or establish a better competitive position, firms’ efforts are oriented towards developing capabilities to absorb, adapt and master technologies often developed elsewhere in a process of technological learning” (Goedhuys, Janz, & Mohnen, 2008). I honest believe this is the only remedy for providing up to date technology, the company has to make it a priority to provide the same technology to the global environment. The customs can be corrected by provided a print out of what is allowed and what is not allowed to be brought into or out of a country a passenger is traveling through. The information is available online but some older passengers aren’t as savvy with technology so they may not receive the same information. With this tactic there is not any excuse for not knowing what is expected when going through customs.
The strategies I stated above will be successful, only if they are applied. Without application the strategy will be a failure. Within the domestic environment the security system can be significantly improved and decrease the risk for terrorist attacks greatly. This technology needs to be protected by requiring a security clearance for all employees who work for the company. This way you have a thorough back ground check on everyone who works for US Airways Group and the risk for inside information getting out to enemies of the United States is low. Within the global environment technology needs to be advanced. The company can protect this technology by only providing the technology to its global counterparts and not the competition.
Courtney from Study Moose
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