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Target (TGT) and J.C. Penny (JCP) Research Essay

Over the next couple of months, I will be conducting research on Target (TGT) and J.C. Penny (JCP). The reason for this is so that I may give my insight on which company I feel will be the most desirable one for Celash, Byrne & Moovon (CB&M). Using detailed financial statements on file with the Securities and Exchange Commission as well as data available on each of the companies web sites, Foundations of Financial Management With Time Value of Money, course book, Interpretation of Financial Statements, and The Value Line Investment Survey, make a recommendation as to which of the two is the most desirable acquisition and at what price.

Company Profiles

Target has:
•1,797 stores in the United States
•124 stores in Canada
•37 distribution centers
•361,000 team members worldwide
•online business at target.com
•global locations in India and Canada

As a publicly-owned, U.S.-based company, Target has a global presence with a headquarters location in India and sourcing offices around the world. In addition, the company operates a credit card segment that offers branded proprietary credit card products and rewards programs. (Corporate Information)

1) Overview:
Company Overview | |
Headquarters: | Minneapolis |
NYSE Trade Symbol: | TGT |
2012 Revenue: $73,301Million|
Number of Stores: | 1,755 |
Number of Associates: | 350,000 |
To link to view Target’s 2012 10k annual report is:
pdf/Annual-Report.pdf?ext=.pdf . On the report you will be able to see the growth in revenue that Target has obtained within the past 5 years. Below is a copy of the chart.

The annual book value per share from 2008-2012 are as follows:

The current annual ratios as well as the past years are as follows:
The profit margin on sales from 2008-2012 for Target are as follows:

J.C. Penny
“J. C. Penney (JCP) is one of the nation’s major clothing and home furnishing retailers. The company is experiencing a revival towards becoming America’s preferred retail destination for unmatched style, quality and value. Across 1,100 stores and at their web site jcp.com, customers will discover an inspirational shopping environment that features the most sought after collections of private, national and exclusive brands and attractions.”(4) To be America’s shopping destination for discovering great styles at compelling prices is the vision of J.C. Penny.

The goals of the company include: To win with their

* Customers – Build deeper, more enduring customer relationships * Associates – Increase associate engagement and retention * Shareholders – Deliver industry-leading financial performance

Company Overview | |
Headquarters: | Plano, TX |
NYSE Trade Symbol: | JCP |
2012 Revenue: | 17.26billion |
Number of Stores: | 1,108 |
Number of Associates: | 150,000 |

To link to view J.C. Penny 2012 10k annual report is: http://www.sec.gov/Archives/edgar/data/1166126/000116612613000016/jcp-20130202x10k.htm

The annual book value per share from 2008-2012 are as follows:

The current annual ratios as well as the past years are as follows:

The profit margin on sales from 2008-2012 for J.C. Penny are as follows:


Here you can also follow this link, http://target.knoji.com/compare-vs/jcpenney/ , to see a comparison chart between target and J.C. Penny.

Both Target and J.C. Pennies have similar goals. Throughout the next couple of months I will research these two companies to provide evidence on which company will be the best one to go with.


1.Stanley B. Block, Geoffrey A. Hirt and Bartley R. Danielson (2011), Foundations of Financial Management With Time Value of Money, McGraw-Hill Irwin, 14th edition. 2.Benjamin Graham and Spencer Meredith. (1998). Interpretation of Financial Statements, Harper Business. 3.http://pressroom.target.com/corporate

5.http://www.wikinvest.com/stock/Target_(TGT)/Data/Book_Value_Per_Share/2008 6.http://www.wikinvest.com/stock/Target_(TGT)/Data/Current_Ratio 7.http://www.wikinvest.com/stock/Target_(TGT)/Data/Net_Margin/2008?ref=chart 8.http://www.wikinvest.com/stock/J.C._Penney_(JCP)/Data/Book_Value_Per_Share 9.http://www.wikinvest.com/stock/J.C._Penney_(JCP)/Data/Current_Ratio 10.http://financials.morningstar.com/ratios/r.html?t=JCP

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