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Target market Essay Topics & Paper Examples

Segmentation

Market segmentation is where marketers split the market into groups with similarities that would make it easy to target their product to the consumers, if they do not do this then they could waste money and time on targeting the wrong people. The company would be trying to maximise their sales so that they can gain as much money as possible. Using market segmentation could mean a business could gain a commercial advantage as they would be advertising to a specific audience, they would be matching target audience and the product effectively. Demographics are where the companies target market would be to a group because of their Gender, age, race/nationality, family size, occupation and education. For example McDonalds advertise happy…

CutePet Store

1. Who is the target market for CutePet Store? Why? Target Markets This analysis requires the marketing department to recognize the needs of various consumer and business groups. 1. Benefit sought- company marketers will identify the benefits customers 2. Methods of reaching markets – seeking and determine the various ways to reach customers. 3. Appeal to each market. 4. Needs not being met- needs and wants of individual groups 5. Demographic and psychographic profile of each market. (Promotion’ book) 1. Benefit sought One of the benefits that CutePet Store has is they offers the high-quality pet food, pet accessories and; healthy and care for the pet. Therefore, the suitable CutePet Store target markets are likely among specific individual customers, design…

Examples of Target Market

According to Adventure Travel in Canada in 1993, 45% of adventure travelers in Manitoba were couples, while the second largest segment was friends with 29. 3%. Solo travelers, families, and businesses made up 15. 1%, 11. 4%, and 4. 7% respectively. The typical adventure traveler was predominantly male (54. 4%) between 19-34 years of age, with 30. 2% of customers traveling with friends or leisure groups. Climb Kenora Co. feels that the industry will continue to grow because rock climbing has entered the mainstream of activity. It is no longer looked at as an activity for the elite. With the opening of indoor climbing facilities, anyone can climb. Climb Kenora Co. feels that business can be gained from the people…

What do Marketers Do

Consumers are continually faced with an array of products, services and offers in their daily lives. For this reason, the need for marketers has become more crucial for businesses across the globe if they intend to survive in this competitive day and age. But what exactly does this role entail? This essay will aim to briefly touch on the key aspects that manifest this diverse occupation by examining firstly their involvement in market research, implementing a marketing strategy, and lastly the analysis of data. One of the initial tasks of a marketer is to understand their target segment and gathering information on how to position their goods or service to this particular market. As a result of this it could…

TiVo Case Study

1.Analyze the situation from the consumer’s standpoint. What is TiVo? What factors facilitate its adoption? What factors make adoption difficult? Who is TiVo best suited for? TiVo is a form of television recording technology used to record shows based on the users preferences. It can store a vast amount of recorded shows and play them back with out the interruption of commercials. It has added features such as pause and fast-forward, which can enhance and improve the television viewing pleasure of the consumer. This works similarly to the current Comcast DVR. At the time this was a solution for the television consumer to contently watch all their favorite shows with out the wait or the boring commercial breaks. The major…

Summer Heights High Paper

Target Audience- The target audience for the American adaptation of Summer Heights High is going to to be male and females aged 20-34 that make up 20.9% of the total U.S. population, the penetration size will be the Americans aged 25-29 that have a college bachelors degree and are mature enough for certain types of references and jokes. The target market was selected because instead of the Australian Summer Heights High setting being in a high school the American version will be in a college setting. A college setting was chosen because not since 2000- Boy Meets World has an ABC show had a younger (under 18) target audience. The majority of ABC shows are or have been geared towards…

Delivering Customer Value Though Marketing

Assignment: i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment. ii) Critically evaluate if the brand’s marketing activity is delivering values to its customers. Why? iii) Suggest ways in which the brand can improve in its marketing strategies or activities. i) Describe and analyse the brand’s product, market positioning, pricing strategies and its target segment About UNIQLO: UNIQLO is a Japanese causal wear retailer. It is also a wholly owned subsidiary of Fast retailing Co. Ltd. The first UNIQLO was opened in Japan in 1984. Across years, successful brand strategies enable UNIQLO to be the fourth fashion retailer in sales volume in 2013, just right after Zara, H&M and Gap. Marketing mix is a…