I am Noel Biderman, the founder of Ashley Madison. To begin with, Ashley Madison is the online personals and dating destination for casual encounters married dating, discreet encounters and extramarital affairs. Our motto is “Life is short, have an affair.” (Tangled web, 264) For some people who think my business is a problem, and I am doing an unethical business then I will prove you wrong. As a businessman, I do not open this business to encourage people to cheat or to pursue anyone to believe that cheating is good as I, myself, am happily married and father of two kids. However, my goals are to have a successful business and service that many people would reject as wrong with great number of profit and try to make as safe environment as possible for those who are committed to this cheating idea already.
First, Ashley Madison provides a credible and confidential avenue for people who want to have an affair. There are several stages in a relationship. It started with the meeting stage, then come along with chasing, honeymoon, and comfortable stage. Until the two people meet the tolerance and downhill stage, that is when most problems start to happen. It is the stage when people start to make excuses to make distance and stop trying to make things work between the two. During these time, people often lies to each other, telling the untruthful to get away from each other and start having the need of meeting new one. And let’s face it, not everybody nowadays is faithful to his or her partner, it is part of human condition. Therefore, instead of having the affair in the workplace which could cause unfair promotion and someone to lose their job, going on to a single website and pretending to be something you are not or even worst as breaking the law and visit an escort, why not go on to Ashley Madison and meet up with other people who have the same thought and wanting to be in an affair as you do.
Whether you like it or not, it is the ugly truth and it is when my business is here to help. Lying is not the way to fix the relationship but at least for a matter of time, you will not have to face the divorce stage. Nevertheless, our website absolutely encourage of safe sex and we provide information of how to prevents STD’s and counseling for a marriage gone wrong. In addition, setting up a profile costs nothing and takes about 12 seconds. As you get started, you will have to check off your availability status of whether “attached female seeking males” or “attached male seeking females” Then you will be asked for location, date of birth, height and weight. Once you are done, the website will give you an email address that your spouse would presumably never have access to (Bloomberg).
Second, what Ashley Madison does is legal and we make a good profit out of it. To put it out there and to the people who reject our business, we are not breaking any laws and Ashley Madison has the right to exist like anything else. Between 2008 and 2010, membership number rose from 2.2 million to 6 million. At one point in 2008, we got one new member every 20 seconds. In 2010 we opened new sites in Australia and New Zealand. In Canada, membership numbers rose 79 percent between 2009 and 2010. (Tangled Webs, 265) It now have presence in 10 countries – The U.S, Canada, Australia, the U.K, Germany, Switzerland, Australia, Ireland, New Zealand and Sweden. We plan to enter Italy, Spain and Brazil next year. Based on internal projections, we expected to generate $60 million in revenue and $20 million in profit. (Bloomberg)
In conclusion, it is not because Ashley Madison puts a TV commercial out there or because I do an interview with some magazines. People have affairs because, at the end of the day, their relationship is not living up to what they expected to do. Some thing finally pushes them into the realm of having an affair. You have to let adults be adults. They will have to take whatever consequences and be responsible for what they do. Thus, we cannot legislate certain behavior or create prohibition. It fails every time that we do so. Hence, let people be who they want to be and pursue what they want to pursue.
“Tangled Webs”. Business, Government, and Society. 13th ed. McGraw-Hill. Print
Kolhatkar, Sheelah. “Cheating, Incorporated.” Bloomberg. N.p., n.d. Web.
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