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Swatch Essay Topics & Paper Examples

The Birth of Swatch Case Analysing

1. In what ways was Swatch different than other watches on the market at the time of introduction? What were the “product forms” within the watch “category” prior to Swatch? Before the 1950’s, The Swiss dominated the watch industry, the Swiss watches represented the quality, status and prestige. Then the low cost competitors appeared and became so popular which meant a threat to the Swiss watches. The Swatch (“Swiss” + “watch”) was the best result for this problem, which was a mass-market product, a low-end quartz watch. But the Swatch was different than other low-end products, because it had a unique message. Swatch was an emotional product, an important part of the customer’s self-image. They could add genuine emotion to…