Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country. This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modihimself wielded broom and cleaned a road. The campaign is India’s biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event. The mission was started as a tree with each of the nine personalities nominated by Narendra Modi to in turn nominate nine other people and so on. It has been carried forward since then with famous people from all walks of life joining it.
3 First nominees
4 Swachh Bharat Run
5 Swachh Bharat Apps
6 See also
Swachh Bharat Abhiyan was announced by Prime Minister of India Narendra Modi Indian Independence Day & launched on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajghat, New Delhi, India and asked everyone to join this campaign. Later on this day, Modi himself swept a parking area at Mandir Marg Police Station followed by pavement in Valmiki Basti, a colony of sanitation workers, at Mandir Marg, near Connaught Place, New Delhi. On 2 October, Anil Ambani, an Indian industrialist and a participant in this event, told in a statement—
I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the “Swachh Bharat Abhiyan”. . . I dedicate myself to this movement and will invite nine other leading Indians to join me in the “Clean India” campaign. . . Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by the Indian Army, Border Security Force, Indian Air Force and India. Objectives
This campaign aims to accomplish the vision of ‘Clean India’ by 2 October 2019, 150th birthday of Mahatma Gandhi and is expected to cost over 62000 crore(US$10 billion). The campaign was described as “beyond politics” and “inspired by patriotism”. More than 3 million government employees and schools and colleges students of India are going to participate in this event.
Modi selected 9 notable public figures to propagate this campaign:  Anil Ambani
The team of TV series Taarak Mehta Ka Ooltah Chashmah
Indian film actor Aamir Khan supported and encouraged this initiative and told that he would be happy if he is invited into this campaign. Urban Development Minister, M. Venkaiah Naidu, picked up the broom to clean cyclone-hit port city of Visakhapatnam in southern state of Andhra Pradesh, as part of Prime Minister Narendra Modi’s cleanliness campaign.
Swachh Bharat Run
A ‘Swachh Bharat Run’ was organized at the Rashtrapati Bhavan on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee . Participants in the run included officers and sice, as well as their families.
Swachh Bharat Apps
Many independent app developers came up with ideas to support the mission using mobile technologies. Times of India published an article on how “Desi companies beat Facebook in ‘Swachh’ apps race”. Vocative global wrote about this new phenomenon and one such app in an article “This Indian App Could Change How People Talk To Their Government”