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Suzuki Essay Topics & Paper Examples

Tata Nano – The People’s Car

1) Why was this product a special one for market? With the concept of NANO, Ratan Tata Chairman of the TATA Group, had a vision of making “a common man’s car” which would be safe, affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment, Ultra Low Cost (ULC) was created, where Nano was priced between two-wheelers (bikes) and Maruti Suzuki 800, which was the next cheapest alternative in India until now. It had the lowest CO2 emissions levels amongst all Indian cars, owing to its compact size and problem of traffic…