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Supply Chain & Logistic Solution Essay

Introduction of Organization

The Crystal Group is headquartered in Hong Kong and with the acquisition of the former Martin International becomes one of the largest apparel manufacturers in the world.

Our customers are the most important visitors to any of our international clothing operations, – they are not dependent on us, we are dependent on them – they are not an outsider in our business, they are part of it – we are not doing them a favour by serving them, they are doing us a favour by giving us the opportunity to do so.

Since 2003 Crystal Martin has continued to evolve into a product development and sourcing organisation to augment its wholly owned manufacturing, and that of its extended Crystal family which gives us the global positioning to provide an effective clothing supply chain of high quality, competitively priced Intimate Apparel, Women’s wear, Menswear and Children’s wear.

We control our own factories in Sri Lanka together with the use of Crystal HQ controlled factories in China. We have invested and nurtured strong strategic relationships with manufacturing partners in India, China, Vietnam, Sri Lanka, Bulgaria, Romania and Turkey.

We are committed to working with customers who believe in, and are prepared to support, supplier/retail partnerships. We are not afraid of challenging our customers, as well as ourselves, in order to make us together stand out in the highly competitive market-place. By working together we can and will satisfy our mutual objective. We are passionate and dedicated to product, its design & development, quality and its ability to delight our customers for targeted differentiation.

We are a modern company with modern attitudes. We embrace the new realities of both technology and methodology; we never disregard the demand for innovation in all facets of our business and we continue to pay attention to the fresh and vital minds of the well-educated youth of today.

With this Company culture, it has become a part of our daily function to embrace change and, just as importantly, to adopt a caring and compliant attitude to the working environment and welfare of our international employees and the greater local environment within all the countries in which we operate.

Theoretical Background

Logistic management is the control of supply chain function. Logistic management activities formally include inbound and out bound transportation management, supply/demand planning, shipping, order fulfilment and warehousing. The Logistic function also includes customer service sourcing & procurement , production planning and scheduling. Apart from that Logistic management is part of all levels of planning and execution. It is an integrated function. Which coordinate all logistic activities.

Supply Chain Management (SCM) and Execution (SCE) are the interactive and collaborative processes and tools that leverage strategic relationships within the supply chain through personal and electronic communications for the sharing of confidential and mission critical sales, forecasting, planning, purchasing and replenishment data with the ultimate objective of maximizing efficiencies, reducing costs and increasing profits by proactively insuring that the right product is delivered to the right place at the right time.

Research Problem

The company needs to improve logistics process to ensure that exports as well as imported inputs are shipped on time, cost effectively and reliably, and this is important to ensure sustained growth in existing areas of strength. Strengthening multimodal connections, save lead time, enhancing production capacity, Improving on time delivery would be crucial to improve the import/export process of the company. According to the improvements of import /export can reduce the lead time for fulfilling and order by up to 21 days, even if raw materials continue to be sourced from abroad. Getting the right product from the right Supplier at the right time

Identify the factors that are sourcing responsibility of cargo consolidation issue, maximum utilization of containers at the time of shipping analyze shipping requirements versus available quantities has to top priority because of the company recent initiative to reduce freight & handling cost of import raw materials

Objectives of the Project

Objective of this research effort to seek solution for the Import/Export cargo consolidation and develop the logistic capability with speedy distribution process and accuracy of transaction to having maximum utilization of containers and LCL moment in import/Export within the cost effective manner with today emphasize on meeting Production requirement and improving supply chain. Our goal is Getting the right product from the right Supplier at the right time.


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