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Strategies Adopted by Walt Disney Essay

Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney. Ans: From the very beginning, Disney’s founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company’s success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else.

He had made a short film in Kansas City about a little girl in a cartoon world, called Alice’s Wonderland, and he planned to use it as his “pilot” film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roy’s suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. So this is how Disney Company came into existence.

However Walt Disney died on December 15, 1966. Roy Disney, who was older than Walt took over supervision of the company. However Roy Disney also died just two months after realizing his brother’s final dream. For the next decade the company was led by a team including Card Walker, Donn Tatum, and Ron Miller, all originally trained by the Disney brothers.


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