The context around which a company is organized, the keystones that keep a business functioning is it structure. Organizational structure is what tells participants how an organization is placed together. More importantly, it is how an organization works. The structure of an organization is how leaders are chosen, decisions are made and how participants are recognized. Health care organizations will develop long and short term growth through the evaluation of future financial and operational goals (strategic planning). The process of strategic planning is essential when implementing order or change in an otherwise unpredictable environment.
For this multi-week assignment, the Augusta Care Pregnancy Center will be used to evaluate the different components of the strategic planning process. An organization will develop a vision, mission and values for strategic direction. An organization’s vision is where it wants to be if the mission is successful and conveyed appropriately. The mission is an organizations reason for existence. The mission according to Hunger & Wheelen (2011) promotes a sense of shared expectations in employees and communicates a public image to important stakeholder groups in the company’s task environment (p. 6). The values of an organization should encompass its core competencies. Value can drive the intent of organizational planners. According to Harris (2007), “Guiding principles serve as a platform to nurture desired behaviors in the organization (p. 102). The mission, vision and values are guiding principles the managers and employees will not compromise while they are in the process of achieving the mission and pursuing the vision and strategic goals Mission and Vision
The Augusta Care Pregnancy Center (ACPC), a non-profit organization, was created to share the good news of Jesus Christ with all they come in contact with. The vision of ACPC is to “strive to raise a standard showing God’s concern for mothers and their unborn babies” (Augusta Care Pregnancy Center (ACPC), 2015, About Us).
The organizations key values are to view each person, from the unborn to the aged, as created in the image of God. In addition, to offer a variety of services to women who are facing the challenges of an unplanned pregnancy, those who desire conformation of a wanted pregnancy and to offer temporary financial support.
Strategic Planning Model of chosen Organization
In most organizations, there is no perfect strategic planning model or process to adhere to in the same manner all the time. Every organization should customize the best approach to suit the purpose of planning, the culture of its associates and internal and external opportunities. Fundamentally, an organization will consider three types of strategy: business, functional and corporate.Business Strategy
With the business strategy importance on improvement of the competitive position of a corporation products or services in a specific industry or market segment are served by the business unit. Business strategies are composed of competitive and cooperative strategies (Hunger & Wheelen, 2011, p. 7).
This approach is used in marketing or research and development, to attain company objectives and strategies through maximizing resource efficiency. The functional strategy model is more concerned with developing and nurturing an organizations competitive advantage.
Hunger & Wheelen (2011) “a company’s overall direction in terms of its general attitude toward growth and the management of its various businesses and product lines” describes corporate strategy (p. 7). Corporate strategy is made up of directional and parenting strategy as well as portfolio analysis. The strategy employed by ACPC cannot be determined at this time. Since this organization is an extension of Health Allied Services, nec, further research must be taken to properly identify the strategy being implemented by ACPC. ACPC organization primarily operates in the Health and Allied Services, nec business / industry within the Health Services sector. This organization has been operating for approximately 7 years. Augusta Care Pregnancy Center is estimated to generate $340,000 in annual revenues, and employs approximately 8 people at this single location (Buzzfile Media, 2015, Business description).
A system can be defined as a perceived whole whose elements ‘hung together’ because they continually affect each other over time and operate toward a common purpose (Swayne, Duncan & Ginter, 2008, p. 23). Systems theory can have a significant effect on management science and understanding organizations. The complex, embedded and dynamic nature of modern organizations requires a systemic approach to strategic management. There are two main contributions to a systems approach in strategic management (1) To impart guidance on which strategic planning approaches to use when and also on how to view them as a complementary set that is capable of being used in a flexible way to address all aspects of the strategic managerial task and (2) to provide a range of methodologies that can be put in service of the strategic planning process (Gregory, n. d., p. 9).
The effect of systems theory in management is it helps managers to look at the organization from a broader perspective The Role of ACPC Organization’s Mission, Vision, and Values in Relationship to Strategic Plan ACPC is a Christian ministry was created for sharing the good news about Jesus Christ. Their focus is to ensure women make good decisions in their everyday lives on topics like pregnancy, avoiding abuse, sexual abuse and etcetera. The first goal of ACPC is to share the news of Jesus Christ. Secondly to guide or direct the women seeking their services in the righteous path of Jesus Christ and what he has promised like the sanctity of marriage or healthy relationships. ACPC also focus on providing mothers of unplanned pregnancy resources available to them.
The Current Key Leaders of ACPC
Currently the ACPC has only 8 employees in the Augusta, GA location. The contact person overseeing operations is Susan Swanson (Director). ACPC is one of numerous companies employed under the Health and allied services, nec category.
Change Management Model ACPC Use
From the information gathered on ACPC, I could not foresee any change management models used by this facility. I have requested an interview with Susan Swanson to further develop this topic. The interview is scheduled for the following week. The Governing Board Involvement in Implementing Strategic Goals To determine the involvement of the governing board for ACPC further investigation is needed into Health and Allied Services, nec business and industry. The Organization’s Major Service Delivery and Support Activities in its Value Chain The ACPC looks to offer a variety of services to women. Usually, these women are facing the challenge of an unplanned pregnancy, those who desire conformation of a wanted pregnancy and to offer temporary financial support. In addition to these services, ACPC offers Bible study classes, healthy relationship classes, parenting classes, post abortion support groups, and host of other support classes.
Augusta Care Pregnancy Center. (2015). About us. Retrieved from http://www.augustacpc.org Buzzfile Media. (2015). Augusta Care Pregnancy Center. Retrieved from http://www.buzzfile.com Gregory, A. J. (n. d.). A systems approach to strategic management. Retrieved from http://journals.isss.org Harris, P. (2007). We the people: The importance of employees in the process of building the customer experience. The Journal of Brand Management, 15(2), p. 102-114. Hunger, J. D., & Wheelen, T. L. (2011). Essentials of strategic management (5th ed.). Upper Saddle River, NJ: Pearson Education. Swayne, L. E., Duncan, W. J., & Ginter, P. M. (2008). Strategic management of health care organizations (6th ed.). Hobkin, NJ: Wiley.
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