Strategic objectives are the core components of strategic planning. Strategic planning involves establishing the direction and scope of an institute or an organization over a lengthy period of time. This process specifically gains advantage over the dynamic environment through structuring the resources and the abilities of the people involved to achieve a certain aim. Therefore, strategic objectives become the center of all the process. Statements of visions are usually wide and do not specify a clear path of actions of achieving them.
Mission statements however are more specific, explaining the reasons for the existence of the organization and the how it achieves competitive advantage in the market. Strategic objectives are the elements that come in to make the mission statements operational. They provide clear guidance on how the organizations will move successfully to the drawn overall objective or goal. In other words they help in the achievement of the purpose of the organization. This essay will shortly evaluate Google Inc. in terms of strategic objectives.
Google Inc. In order to understand well this concept, I will use Google Inc. as an example to study its strategic objectives and the way it has achieved its management goals. Google fundamentally has its success on a human resource that is managed well. It has focused on developing the potential of the employees who will in turn give success to the company. Google Inc. has seen it right that with the changing market dynamics, businesses are focusing more on developing a competent human resource.
This year CNNMoney. om reports that Google Inc. is voted 6th as the best employer in the USA (100 Best Companies to Work for, 2010). Gupta says, “…a brand that is build upon a culture that is high on trust, low on politics, great at sharing resources and sharing the wealth and full of meaning and significance” (Gupta, 2009). Google’s overall objective is “To organize the world’s information and make it universally accessible and useful” (Why Google, 2010). The organizational goal and vision of Google Inc. rest on the philosophy of workers’ empowerment.
The founders, Page and Brin, endeavored that the company be one that is run by the geeks. The business wing of the same goal is to attract the most excellent minds from across the world to work for the company. These two are the specifics that give clarity to the overall goal, which is to make Google an information source. Discussion From the above observation I find out that Google Inc. is at par with its objectives as concerns the purpose of it existence. It is currently the most popular search engine that provides information to millions of people all across the globe.
Google has come up with strategic objectives that enable them to draw periodical goals that conform to the Specific, Measurable, Attainable, Realistic and Time bound (SMART) objectives. Such strategic objectives are; to widen the human resource for anticipated company growth, venture into international markets and to continue going out of the box; that is development of innovative products. Google has captured the whole purpose without showing exactly the specific strategic objectives but through its company philosophy.
This philosophy includes the following aspects. “Focus on the user and all else will follow, It’s best to do one thing really, really well, Fast is better than slow, Democracy on the web works, You don’t need to be at your desk to need an answer, You can make money without doing evil, There’s always more information available, The need for information crosses all borders, You can be serious without a suit, Great just isn’t good enough” (Corporate Information, 2010). These are what it has made those people working for Google be very focused to obtaining a result.
The first thing we expect is that the turnover is absent or very minimal, Gupta reports of a rate of 4. 3% voluntary turnover only (Gupta, 2009). Google has also had its revenues growing despite the recent economic recession. The year 2009 first quarter which was announced recently has an increase of 6% higher than that of the same period in the year 2008 which was at 3% (Google Announces First Quarter 2009 Results, 2010). In my opinion this shows that if a company draws clear purposes of existence, backed by a straightforward mission and strategic objectives, it will achieve the overall goal even in tough times.