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Strategic management Essay

University of Wisconsin- Whitewater College of Business & Economics Management Department Management 770 Organization Design 3 credits Spring 2011 Professor: Phone: E-mail: Office: Section 1: Office hours: E-mail hours: Walk-in: Louise Tourigny, Ph. D. Administration (262) 472-5735 Office [email protected] edu HH-4509 Monday from 5:15 to 7:45 p. m. at American Family Insurance, Madison Monday from 7:45 to 8:15 p. m. at American Family Insurance upon request Monday from 9:00 a. m. to noon; other times intermittent.

Thursday from 1:30 to 4:30 p. m.HH-4509 at UW-Whitewater COURSE OUTLINE INSTRUCTIONAL FOCUS Organization design emphasizes the application of organization theory to the structuring of organizations. It focuses on organizational configurations and their effectiveness in various environmental and situational contexts. The objectives are to analyze practical methods and applications of strategic management models based upon existing management theory, research and practices. A special emphasis is placed on international issues in developing the strategy of an organization and aligning its structure and culture to its strategic orientation in the context of globalization.

The course is designed to suit the needs of practitioners who have administrative responsibilities. It is conceived to answer questions pertaining to organizational change, practical implementation of strategy and development of effective control mechanisms that are in alignment with the mission and vision of the organization. The course offers a broad array of cases covering several industries, and organizations. PEDAGOGY The pedagogy emphasizes the case study method and strategic audit as means to synthesize and organize relevant information in a logical fashion.

Active discussion in class is used to exchange knowledge and debate current issues in management. COURSE REQUIREMENTS 1. 2. 3. 4. 5. 6. Assigned readings Case preparation Participation Term project Team case study presentations and written reports Midterm exam 1 GRADE DISTRIBUTION 1. Two team case presentations (15% each) 4. Written reports on case presentations ([email protected]% each) 5. Midterm exam (individual) 5. Term project (group report) Total FINAL GRADES WILL BE ASSIGNED AS FOLLOWS: 92%> 86%-91%> 80%-85%> 75%-79%> 70%-74%> 60%-69%>.

Week 3 (01-31) Week 4 (02-07) Case discussion Lecture Case discussion Class discussion Chapters 1 & 12 Appendix 1A Chapter 2 Readings 1 & 2 Week 5 (02-14) Case presentation #1 Class discussion Chapter 3 Week 6 (02-21) Scanning the environment: Industry analysis Case 28: Whole Foods Market (2005): Will there be enough organic food to satisfy a growing demand? Scanning the environment: Organizational analysis Case 16: Harley-Davidson, Inc. , 2008: Thriving through a recession Business strategy Case 24: The Haier Group: U. S.

Expansion Midterm take home exam: No class meeting (Week 9 is followed by Spring break: 03-21 to 03-27) Corporate strategy and international expansion Case 7: Starbucks Coffee Company: The Indian Dilemma Functional strategy and growth Case 29: Panera Bread Company: Rising Fortunes? Organizing for action Advanced types of organizational structures Case 22: Rocky Mountain Chocolate Factory Inc. (2008): Recipe for success? Leadership and corporate culture Case 20: The Home Depot, Inc. (2006): Executive leadership Case presentation #2 Class discussion Chapter 4 Week 7 (02-28).

Case presentation #3 Class Discussion Chapter 5 Week 8 (03-07) Week 9 (03-14) Week 10 (03-28) Week 11 (04-04) Week 12 (04-11) Case presentation #4 Class discussion Take home exam Chapter 6 Reading 3 Exam posted in D2L Case discussion Class discussion Case presentation #5 Class discussion Case presentation #6 Class discussion Chapter 7 Chapter 8 Chapter 9 Week 13 (04-18) Case presentation #7 Class discussion Chapter 10 Readings 4, 5, & 6 Week 14 (04-25) Evaluation and Control Case 18: Carnival Corporation & plc (2006):

Twelve Distinct Brands Serving Seven Continents Workshop 5: 15 to 7:00 p.m. Office hours upon request Case presentation #8 Class discussion Chapter 11 Week 15 (05-02) Week 16 Workshop in class (optional) FINAL REPORT Due date: May 12 Commencement: May 14 3 Assigned readings 1. 2. 3. 4. 5. 6. Donaldson, G. (1995). A new tool for boards: The strategic audit. Harvard Business Review, July-August, 1995, pages 99-107. Montgomery, C. A. , & Kaufman, R. (2003). The board’s missing link. Harvard Business Review, March, 2003, pages 86-93. Ferrier, Walter, J. (2001). Navigating the competitive landscape: The drivers and consequences of competitive aggressiveness.

Academy of Management Journal, 44 (4), 858-877. Teece, D. J. (1998). Capturing value from knowledge assets: The new economy, markets for know-how, and intangible assets. California Management Review, Vol. 40, No. 3, pages 55-79. Teece, D. J. (1998). Research directions for knowledge management, California Management Review, Vol. 40, No. 3, pages 289-292. Bartlett, C. A. , & Ghoshal, S. (2002). Building competitive advantage through people. MIT Sloan Management Review, Winter 2002, pages 34-41. Instructions for course requirements 1.

Case presentation: We have to build 4 teams in order to cover the listed cases. Teams will be given 60 minutes to present the case followed by a 20-30 minute question period. Power point presentations are encouraged. It is necessary to carry hard copies as back ups. Other presentation devices might be used as well. Each team is responsible for the presentation of two cases. Bring a laptop or a flash stick for your presentation. Case written reports: You should write a short report for each case presentation of approximately 8 pages. You should be concise and precise.

Please follow the guidelines from chapter 12 for your written case reports. Each case report should be turned in one week after the presentation date. Midterm take home exam: The midterm exam consists of short essay questions based on some selected cases studied in class. You should answer all questions. An answer should be of approximately one to two pages (Times New Roman, 12-point font; double-spaced). The midterm exam will be posted in D2L. Submit your midterm exam by e-mail at [email protected] edu. Make sure your name is written on each page of the exam. Paginate your exam.

Title your e-mail message MBA 770 Midterm Exam. Title your file with your family name. Use . doc or . docx for your file. Term project report: The term project case report consists of a detailed and thorough analysis of the Quebec-based company Bombardier. The report should include a detailed description of the mission, vision and strategic goals of the company. Furthermore, it should present a thorough analysis of the business, corporate, and functional strategies. Using the strategic audit, the report should offer some forecasts and avenues for future growth.

The report should include a time line and explain how the company modified its structure over the years to suit its strategy and enhance its growth. Issues pertaining to globalization and sustainability should be clearly addressed. Follow the case study method presented in chapter 12 to analyze the case. A report will be considered outstanding if it includes a detailed strategic audit and if it makes reference to current issues pertaining to sustainability in the context of globalization. Make appropriate use of financial ratios and other financial figures.

Finally, cover both the aerospace and transportation. You need to consult the most recent annual report and the web site of the company. Some web links and documents will be posted in D2L. Submit the term paper by e-mail at [email protected] edu. Make sure the full names and ID numbers of participants appear on the cover page. Paginate the text. If you have illustrations and tables, put them in appendix. References should be listed using APA format. Information on the expected structure of the report will be posted in D2L.

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