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Sher-Wood case

What Motivated Sher-Wood to outsource its Manufacturing to suppliers inside or outside Canada in 2007 and 2011? In 2007, Sher-Wood outsources the production of PMP 5030 mid to high end wooden sticks to a local provider in Victoriaville, Quebec. The company anticipated that the composite stick business would continue to grow in terms of the volume and profitability. In 2011, they concluded that it would be more advantageous to stay in China from both costs in reduction and R&D standpoint. Due to the fact that Sher-Wood did not have enough latitude to sell the equipment to their subcontractor in Quebec they had to stay in china. What decision factors changed between 2007 and 2011? In 2007, Sher-Wood main decision factor…