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Square Pharmaceuticals Ltd Essay

Square Pharmaceuticals Ltd. (SPL), the pharmaceuticals giant in the country, is a trusted name in the industry of manufacturing quality medicines for more than four decades. Today Square Pharmaceuticals Ltd. (SPL) symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. Square Pharmaceuticals Ltd. (SPL) is a flagship company of the Square group of industries as well as the largest pharmaceuticals company in Bangladesh. Founded in 1958 and headquartered in Dhaka, Bangladesh, SPL develops, manufactures and markets drugs for humans and the animal world.

Square Pharmaceuticals Ltd. (SPL) is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It converted into a public limited company in 1991. The company owns and operates modern pharmaceutical factories mainly in Bangladesh and also has a separate division to operate a modern chemical factory which produces and sells basic chemical products. It also has divisions to produce and sell agro vet and pesticide products. Square Pharmaceuticals Ltd.

(SPL) strives, above all, for top quality health care products at the least cost reaching the lowest rungs of the economic class of people in the country. It also strives for equality between sexes, races, religions and regions in all spheres of its operation without any discriminatory treatment. Overall Square Pharmaceuticals Ltd. (SPL) has extended its range of services towards the highway of global market. Current Market Situation: Product: Square’s product is viewed among the most quality products in the country. The quality has increased its credibility among the doctors as well as the people of Bangladesh.

It is also a pioneer in introducing many new product sought by the doctors. Introducing new product is one of the important objectives of the company. Square has latest technologies for production of a wide variety of dosage forms including Tablet, Sustained Release formulation, Capsule, Inject able Syrup, Pediatric Drops, Topical Gel/Ointment/Cream and Oral care formulation. Current product mix of Square Pharmaceuticals Ltd. Comprised of products from the following types of Drug Delivery Systems: Tablets Coated (Sugar Coated, Film Coated) Non-Coated (Vaginal, Dispersible, Plain) Capsules Injectables

Liquids Oral (Suspension, Syrup, Drops) Nasal Drops Topical Solutions Dry Powder Oral (for reconstitution to make suspension syrup and drops) Dry Powder Inhalers Pricing: Government fixes the price of the most of the essential drugs. The number is 118. The Company can fix price of other product but needs to take government approval. In pricing product, Square Pharmaceuticals Ltd. (SPL) usually follows target pricing. Premium prices cannot be charged, as all the competitor products are similar and not much distinguishable from each other. But prices of some products still higher than the competitors.

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