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Social media Essay Topics & Paper Examples

Blue Duck

This report is made on the objective of executing a strategic analysis and evaluation of Blue Duck Shearling in order to be able to answer the following problem statement: “How could Blue Duck increase their consumer based brand equity (CBBE) by improving their social media appearance?” In order to answer the question an assessment of Blue Duck’s marketing strategy and implementation of the strategy was carried through. It focused on the Blue Duck’s social media marketing strategy and it led to giving suggestions how to improve their current approach with the aim of improving Blue Duck’s consumer based brand equity. In order to find out the industry leading trends in Social Media Marketing there were examined reports and statistics about…

Influences of Social Media on the Youth

Amanda Todd was 15 years old and lived in Vancouver. On October 19 this year she hung herself. Shortly before she did this, she made a YouTube video describing why she would commit this unfortunate act. What made her do this harrowing act? A 15 year-old girl with her whole life in front of her. It was the result of bullying on many social media sites such as Facebook. These sites were originally set up with good intentions to facilitate communication and to keep in touch with friends and family and to share pictures. These sites can also assist students in connecting with their peers and discussing their homework, assignments and group projects. Accessing various forms of social media is…

Social Media Case

Social media and the news go hand in hand, many individuals rely on Facebook and twitter to stay informed. A survey in the article, “The State of The News Media” concludes that 70% of Facebook users get their news from friends and family members via Facebook and 13% of users receive their news from news organizations that post their news through social media sites. This survey proves that social media sites are becoming pathways to news. The purpose of this article is to find out exactly how much consumers rely on Social media sites such as, Facebook and twitter for their daily news and information. Social media sites are not replacing news channels and websites, but rather social media is…

Social media

Social media is being integrated in our everyday lives at a rapid pace. Twitter, Facebook, and Myspace have become a channel for social interaction, personal identification and network building among society. A student’s life would be unthinkable without Facebook and small to medium businesses for example food trucks would suffer without the enormity of audience volume of social media. These companies have evolved people’s lives and business in successful ways, the question remains to ask on how these companies are to remain profitable from individuals using their services. As Facebook remains to be the top social media portal, the company has many obstacles to overcome when it comes to ethical issues regarding security and privacy. Facebook has essentially become a…

Using Social Networking Websites for Social Media Marketing in Fashion Industry

Social media is “the media that is published, created and shared by individuals on the internet, such as blogs, images, video and more” (Strokes, p. 350), as well as “online tools and platforms that allow internet users to collaborate on content, share insights and experiences, and connect for business or pleasure”. (Strauss & Frost, p. 326). The term social media marketing describes the usage of blogs, online communities or social networking sites like Twitter or Facebook for marketing, sales, customer service and public relation in order to engage online communities for the purpose of generating the exposure, opportunities and sales. Social media marketing is a process where interest and excitement is generated in a service or a product through various…

Social Media and People

Question #1 what are the advantages and disadvantages of social media? Disadvantages of social media is the thought of everyone being tuned into what you are doing you have a huge audience online that can see anything you post and what people write to you which makes it easy for you someone to get a hold of your information without your permission. It is very important to keep your privacy tight. Another disadvantage is that social media can become time consuming, a lot of people call it addicting and take you away from reality some people get caught up in what is going on in everyone else life that they overlook and forget about their own. Another is that at…

Jeep and Social Media

In recent years, social media has become an incredibly important tool with which people communicate. Young and old people alike use Facebook, YouTube, Twitter, and blogs to relay messages and connect with one another. However, these platforms are no longer used by individuals solely. More and more companies have begun to use social media to reach out to current and future customers and to advertise themselves. It is not uncommon for company Facebook pages and Twitter feeds to have a large number of subscribers or followers nowadays. One company that uses social media quite effectively is Jeep. The company uses outlets like Facebook, MySpace, and YouTube to reach out to their customers and try to capture new ones. Jeep uses…

Impacts of Social Media Marketing

With the emergence of internet-based social media it has made it possible for people to communicate with thousands of other people around the world about products and the companies that provide these goods and services to them. Accordingly, the impact of consumer to consumer communications has been tremendously heightened within the marketplace. Many people would argue that social media is a hybrid element for promoting a company and its products, considering that in the traditional sense it allows companies to speak directly to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The information, timing, and volume of social media-based conversations that occur between consumers are outside of a managers’ direct control. This…

Advertising Through Social Media

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in turn has allowed them to better understand…

Social Media Marketing Project – Nasty Gal

All of our vintage clothing is handpicked with care for its style, wearability, and quality. Each item is unique, and comes with an individual history specific to the piece, giving it a personality beyond what modern clothing could dream of recreating.” The types of products that they commercialize are specialty items. They pride themselves in their hand selected range of vintage dresses, tops, coats, and more–which are tailored each season to satisfy the customer’s runway cravings. Their items do not only have a high-fashion statement, but also every piece is truly unique. They have also added new designer clothing pieces to their inventory. Their target market is the demographic that fits middle to upper-middle-income fashion conscious women who may be…

Advertising Light Beer

Our group decided to focus on light beer that is targeted to mainly college students. Since our clients are college students, we wanted to relate to their preferences of mainly inexpensive beer. We agreed to focus on competitors such as Bud Light, Miller Lite, and Coors Light, who all target mainly college students. According to an online article “Social Media Overview of Coors light, Bud Light, and Dogfish Head Brewery” Coors Light beer is one of the most popular beer brands in North America. Coors Light’s target demographic appears to be college students. After researching Coors Light’s social media we have learned that they do not update their Twitter page on a regular basis. In fact, their first “tweet” on…

The Effects of Social Media on a Business

Social media has greatly changed the way people communicate and interact with one another. There are a variety of social media sites which are used worldwide, such as Youtube, Facebook and Twitter. This type of communications method is now being used by business in marketing their products. The fact that many people use social media to discuss their thoughts and views online, has caused business to alter their communications and marketing strategies to better fit the new mean of sending out messages. Social media is presently used in place of the “old-fashioned” marketing tools, such as TV, billboards, radio, etc. This new process which business use to convey messages and promote ideas or products has formed a collaboration with its…

Social media networking activities

We took into account only four major social media platforms (the presence of India Inc, leave alone the two-wheeler industry segment, in Google Plus or Pinterest appears to be negligible at present): 1. Facebook 2. Twitter 3. Youtube 4. Web 2.0 tools Industry Overview Just to give an overview of the two-wheeler industry, India is the second largest two wheeler market in the world, next to China. The two wheeler industry segment largely comprises motor cycles, mopeds, and automatic scooters. The yearly sales is pegged at around 13.5 million units. India is home for Hero Motocorp, the world’s largest two wheeler manufacturer with the total production capacity of about 7 million units per year. Apart from Hero, other leading domestic…

Do You Advocate Or Oppose Social Media?

Advocates of the Social Media say that these communities facilitate social and political change; offer teachers, librarians, and students valuable access to educational support and materials; promote increased interaction with friends and family and broadcast useful information rapidly. Opponents say that these sites alter children’s brains and behavior; waste time on frivolous activity; prevent face-to-face communication; expose users to predators like pedophiles and burglars and spread false and potentially dangerous information. In this paper I will give a brief history of the Social Media and will also enumerate in an unbiased way some pros and cons of the Social Media. History of the Social Media SixDegrees.com, which existed from 1997-2001, is considered the first social networking site because it allowed…

Social Media Changing the Way We Do Business

The purpose of this paper is to point out the employers versus the employees’ point of view in regards to the analysis of law, ethics, and social responsibility. Not since the industrial revolution has there been such a shift in how business and commerce is being done. Social Media and User Generated Content shifts the paradigm of business away from product seeking customers’ commerce to the individual dictating needs and desire and demanding instant customer service. Company use of social media in the work place has increased exponentially so much so that Human Resource Departments and Corporate Risk Managers are being out paced. HR, corporate managers, and other company professionals are using social media to obtain information about competitors, candidates,…

How Technological Advancements Have Shaped Social Media

There is no question that technological advancements have shaped the way we carry out our daily lives . There is almost no escaping it. We rely on our cellphones and laptops for nearly everything. Face-to-face social interactions and confrontations are becoming scarce as technology allows teenagers and young adults to hide behind their phones and computers. Young adults, especially high school and college students, need direct social skills to work on group projects in the classroom or to give a good impression in a job interview. I have found oral communication skills to be a vital part of my University degree as it has helped me with various job interviews and presentations. The positive impacts of advancements in technology in…

Fashion Opinion Leadership

1. Introduction Consumers influence each other in several ways: they exchange information through communication, seek or give opinions and copy each other’s behaviour. Researchers recognise the giving and seeking of opinions as one of the most important word-of-mouth influences on brand and product choice (Bristor, 1990 and Weimann, 1994). Especially in fashion, social groups and opinion leaders influence product and brand evaluations (Amaldoss and Jain 2008). Fashion consumers often refer to fashion opinion leaders who they desire to be alike. The Internet and social media speeded up the way of communication within reference groups and made it possible to share interests without physical interaction. The following essay will outline an overview of fashion opinion leaders and reference groups before giving…

How Businesses in Puerto Rico Are Using Social Networks

Social Media Gives Industrial Companies Competitive Advantage, Says Thomas Industrial Network Report March 29, 2012 New York, NY Industrial companies that hesitate to embrace social media, believing that competitors are not using these platforms, are in danger of losing business opportunities, according to recent research from Thomas Industrial Network. In fact, seven out of 10 small and midsize suppliers (68 percent) are already engaging with prospects through these channels, gaining a competitive advantage over those who have yet to start. More than 3,000 respondents to Thomas surveys say that they routinely use social media to market their products and services, generate leads, answer questions, conduct research, and gain new business. Thomas studied the behaviors of suppliers (i.e., manufacturers and distributors)…

Unprofessional Athletes

Back in the year 1860, the Pony Express was known to be the fastest and most efficient method of sending mail. It had taken approximately ten days for a horse to travel across the country and deliver the parcels to their recipients, an astonishingly short amount of time for the people of that particular era. A little over 150 years after the inception of the Pony Express, technological advances have been made and it is safe to say that a simple message to a friend no longer takes ten days to send, nor does it travel by horse. Now, in the year 2012, a message can be sent simply with a few clicks on a keyboard or a couple clicks…

Facebook vs. Twitter

Of all the many social media outlets out there today, Facebook and twitter are the most popular in my opinion. These two social media phenomenas have several comparisons and differences in various ways. Facebook ranked number one in most used social network world wide, twitter isn’t to far behind on the list. This two social networks are appealing to billions of people all over the world because it helps you get connected with friends and you are able to communicate with them as well through tweets or Facebook chats. Which social network is better? That is for you to answer, however the social network is more beneficial to you may influence which network you prefer to use. First of all,…

Michael Jackson Social Media Idea

Michael Jackson, often referred to as The King of Pop or simply MJ, is one of the most entertaining individuals in the history of the entire world. Armed with more awards than any aspiring artist could ever dream of, he produced hit songs over forty years ago in 1970, such as “ABC”, “I want you Back”, and “I’ll Be There.” Michael continued to dominate the 80’s when he wrote songs such as “Thriller”, “The way you Make me Feel” and co-wrote “We are the World” with Lionel Richie in an attempt to help raise money for charity. Even into the early 90’s Jackson’s glamor was simply unmatched, as he set the foundation for future Super Bowl halftime shows with a…

Social Media in China

Introduction: According to Webster’s dictionary Social Media are “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.” The main purpose of social media as a marketing tool is to engage with consumers. Social media allows businesses to engage with consumers in ways that were never possible before. For most companies, creating a social media campaign is not the challenge. The challenge for most companies is their ability to measure effectiveness of their social media efforts. Measuring how a social media campaign translates into profits for a company is no easy feat. But there are some things companies can do to not only…

The Effects of Social Networking on Our Society

The use of electronic and social media has become a staple in our society. No matter where one travels one can have access to this great resource. But has this accessibility and dependence upon electronic and social media gone too far? Is this passion for instant gratification affecting our ability to communicate with those around us on a personal level? Another question to ask is whether or not this constant access to technology will help our children develop the necessary skills to succeed in life; whether through multitasking or being able to adapt to new situations. There have been many studies that argue both sides of this issue. Some say these new technologies will improve the quality of life for…

Should Social Media, Including Facebook, Assist in Law Enforcement

We all know what happened to Jill Meagher. What some of you may not know is that social media played an integral role in solving her murder. Without the use of social media, Jill Meagher’s case may have remained unsolved. Unfortunately, we usually associate social media with negative connotations; however what we haven’t thought of is the positive contributions it could make to our society. One change that we should make that would benefit us incredibly is to use social media, including Facebook, to assist in law enforcement. I don’t have to define to you what social media is, we all use it on a daily basis. If I was speaking to an older audience I may have to explain,…

Internet Technology, Marketing, and Security

Social Media Marketing: The use of internet and social networking in the workplace has grown substantially over the last few decades. Because of this, individuals are now using the internet in various ways. Technologies such as social networking sites, blog sites and other innovations give individuals a chance to interact with one another (Apigian, Ragu-Nathan, Ragu-Nathan, & Kunnathur, 2005). Social media marketing is the process of marketing through the methodical use of technical concepts and techniques toachieve specific goals for a company. This is a form of internet marketing which used to achieve branding and marketing communication goals by participating in various media networks (Major, Pennisi, & Riese, 2010). There has been a steady incline in the use of internet…

Social Media for Business

Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third…

Social Media the End of Privacy

During the past decade, indeed, more like the last five years, MySpace and Facebook kicked off a new era of “Social Media” seen by many as the defining venture of this generation. Particularly for Americans, social media have become very important to everyone from teenagers to adults. Media and networking have become as important for this generation as the car and steel industry revolutions were for earlier generations. However, these social networking ventures and their resulting technologies, some would argue, have marked the end of privacy not only for their current users, but for future generations as well. Before we decide whether social media have irrevocably eroded privacy, it is important to define what privacy is, and also to describe…

Social Media and Banking

Introduction Social media and banking do not seem to have a strong relation at the first look on the topic, but are indeed complexly related in today’s world with the continuous evolution of the banking sector and the huge impact of social media on the masses. While today many international banks are using social media as a connectivity and marketing tool with its customers, Indian banks are also not far behind. ICICI, one of India’s biggest banks, already boasts a Facebook app allowing clients to view their account details, check statements and upgrade their debit card, among other activities, but still maintains a cautious attitude to social media strategy. While there is no doubt that social media is all the…

Social Media

What is social media? To many, social media is a tool to communicate with friends, or even friends of friends in a neutral environment talking about any topic, events or news freely (Lipscomb 2010). Social media today, not only serve as a tool for individual to communicate, it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information online (Elmore March 2010). Few of the social media platforms are, Facebook, Twitter, LinkedIn, Youtube, Blogs or even web forums that can be used to share information, opinions online. Social media today are very powerful tool to an individual, company, and…

Zynga Wins with Business Intelligence

The Internet and social media websites have provided lucrative business opportunities for many companies. However, one particular success story is Zynga, a gaming company founded by Mark Pincus and a group of entrepreneurs. Zynga is currently the leading developer of social network games, such as CityVille, Texas HoldEm Poker and Farmville. Zynga uses Facebook as its main network and relies on the social media aspect of the website to attract potential gamers to play their games. Clearly this method works, as the three games listed above are the most frequently used applications on Facebook. Statistically, Zynga’s games have 250 million monthly active users, of which generate 3 terabytes of data per day. However, what is unique about Zynga is not…