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Seven-Eleven Japan Company SWOT Analysis Essay

Strenghts

Has grown substantially over recent years, and has experienced global expansion
1. Offers a variety of products and services.

2. Allowed e-commerce company to facilitate exploitation of existing distribution system.

3. Offers a low cost for operations.

4. Open 24 hours in 7 days.
The company has a core competence involving its use of information technology to 1. support its international logistics system.

Weakness
1. Information technology hackings.

2. Low performance of workers.

3. inventory inefficiency

Opportunities

1. Increasing high levels of educated people, consumers are now more skeptics and are more demanding.

2. The presence of Internet retailing

Threats

3. Rapid changes in consumers’ preferences.

4. Category killers made their entrance onto the market, offering cheap prices and boasting large quantities and wide selection of items of all sorts.

5. Foreign brands also started to open stores in succession, concentrating their business within the shopping districts.

6. Being number one means that you are the target of competition, locally and globally.

7. • Being a global retailer means that you are exposed to political problems in the

8. countries that you operate in.

STRENGTHS

1. Seven-Eleven Japan has a lot of branches not only in Japan but also around the world.

2. Offers a variety of products and services.

3. Allowed e-commerce company to facilitate exploitation of existing distribution system.

4. Offers a low cost for operations.

5. Open 24 hours in 7 days.

Weakness

1. Information technology hackings.

2. Low performance of workers.

Opportunities
1. Increasing high levels of educated people, consumers are now more skeptics and are more demanding.

2. The presence of Internet retailing

SO Strategy

Threats

1. Rapid changes in consumers’ preferences.

2. Category killers made their entrance onto the market, offering cheap prices and boasting large quantities and wide selection of items of all sorts.

3. Foreign brands also started to open stores in succession, concentrating their business within the shopping districts.


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