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Samsung Essay Topics & Paper Examples

Samsung Going Global

Almost one in five televisions shipped during the third quarter of 2009 had a Samsung label on it. That’s according to DisplaySearch, a market research company that tracks sales of TVs. As The Wall Street Journal noted on Wednesday, Samsung’s 17. 2 percent–and growing–share of the worldwide TV market is a big deal. No company has had a 20 percent share of televisions since TVs were first sold. The speed with which Samsung has overtaken its competitors is fairly remarkable as well. Just four years ago, the company lagged behind Sony, who was then the king of the new flat-panel scene. Since passing Sony in sales, Samsung has doubled the number of TVs it ships every year. Samsung shipped 38…

Samsung

A digital leader. A responsible global citizen. A multi-faceted family of companies. An ethical business. Samsung is all of these and more. At Samsung Group and Samsung Electronics, we uphold a belief in shared responsibility – to our people, our planet and our society. Across the company, we hold ourselves to the highest standards so that we can more effectively contribute to a better world. From its beginning as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specifying in digital appliances and media, semiconductors, memory, and system integration. Today Samsung’s advanced and top quality products and processes are world recognised. This timeline captures the major milestones in Samsung’s history,…

Samsung Swot Analysis

Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world’s largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world’s second-largest shipbuilder measured by 2010 revenues), Samsung Engineering and Samsung C&T (respectively the world’s 35th- and 72nd-largest construction companies), and Samsung Techwin (a weapons technology and optoelectronics manufacturer). Other notable subsidiaries include Samsung Life Insurance (the world’s 14th-largest life insurance company), Samsung Ever land(operator of Ever land Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world’s 19th-largest advertising…

Samsung Strategic Management

Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments. Introduction Pioneering the Digital Edge The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovations in today’s digital world. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smart phones, personal computers, printers, cameras, home…

Samsung Analysis

1/Identify the ressources and competencies of an organization with which you are familiar using Exhibits 1 and 2 (WA). I decided to undertake an analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important conglomerate in this country, working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company, Sansung Electronics. Their flagship phone, currently being the Samsung Galaxy S3 sold over 40 millions units. They produce TV, Computer, Display, semiconductors, Cameras… But if Samsung is mainly…

Growth Strategy Analysis Of Samsung

INTRODUCTION The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world’s largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea’s largest chaebol. The meaning of the Korean word Samsung is “TriStar” or “three stars”. As stated in its new motto, Samsung Electronics’ vision for the new decade is, “Inspire the World, Create the Future.” This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung’s three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” — and to promoting new value for Samsung’s core networks — Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world…

Organizational Structure and Design

1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar Pradesh and Sriperumbudur in Chennai. The company is having two R&D centres in India, at Bangalore and Noida. Both the R&D centres are involved in cutting edge research and development. The company is dealing in the business of IT, Consumer Electronics and Household businesses. They provide high technology consumer electronics. Their products in India are colour television, colour monitors, refrigerators, washing machines, mobile phones, microwave ovens etc….

Samsung Marketing Plan

I. Executive Summary “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” (samsung.com/us/aboutsamsung). At Samsung we like to think of the entire world as not only our customers but as our family. We aspire to treat each and every one of our customers like they are the most important. We benefit our customers by providing the most advanced electronic devices at the lowest possible prices. We have a wide range of electronic products including computers, cameras, televisions, mobile phones and much more. Here at Samsung we have hired experts from around the globe to help us advance our technology and to help…

Samsung Mobile

Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ? “Change everything except your wives and kids” Lee Keun-Hee, CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products. Introduction : Why did I choose this subject ? I have been following this company for 6 years so far. Recently, I have been really concerned by the fact Samsung has been losing market share and displaced its number one spot in China. I wanted to discover what were the main reasons of this collapse. Origin of this study : With the swift development of science and technology, the global economy has been widely…

Twos Matrix

Strength-S 1. Samsung enjoys the widest range of product portfolio which includes Mobile phone, TV/Audio/video, camera, home appliances, pc and other accessories. 2. Samsung has dominated the market in south korea in almost all its product line. 3. Samsung has large investments on research and development. 4. Samsung operate using digital technology and product diversification strategy differentiated the company from its competitors. Weakness-W 1. Allocation of marketing budget is not proportional to the needs of the regions. 2. Poor marketing strategy resulting from different message or logo in regions where Samsung was sold. 3. Management’s wrong perception of marketing function. 4. Samsung is a hardware leader but has too much of dependence for software from other parties. Opportunities-O 1. Samsung…

SAMSUNG: From Gallop to Run

(1) Outline The all case study is talking about how did the Samsung Electronics revamped to the largest consumer electronics company in the world from being a copycat before. In 1993, the CEO Mr. Lee released what he called “New Management”, a top-to-bottom strategy for the company. So Samsung hired a new crop of fresh, young designers who design new products that is more fashion, sleek, bold and beautiful targeting high-end users. They called them “lifestyle works of art”, and created a new system called “WOW! Test”, each new product needed to pass the “WOW” test or it went straight back to the design studio. The reason for the top-to-bottom strategy was to make Samsung the premier brand. Samsung even…

Product Management and Samsung

From Gallop to Run – Samsung started in 1939 in South Korea. – In 1960 they started producing calculators and black and white tv’s by copying other brand technology. – In 1993 Samsung unveiled a ‘new management.’ – Their goal was to dethrone Sony as the biggest electronics consumers brand. – Samsung wanted all it’s products to pass the ‘Wow!’ test. – The interbrand list ranked Samsung in 2012 at the 19th place – However the 2012 list ranked Samsung on the 9th place. – A quote from the interbrand website is: ”Samsung is one of the biggest successes of 2012, marked by a meteoric 40% rise in brand value.” – Samsung reached it’s goal to become more famous then…

The Samsung Electronics Group Principles

INTRODUCTION The Samsung Electronics Group is part of the South Korea’s Samsung Group, largest conglomerate corporation founded in 1938. Samsung Group also owns the world’s second largest shipbuilder, a major global construction, and the largest life insurance company in Korea and it’s headquarter was located at Samsung Town, Seoul, South Korea. Under the direction of Lee Kun Hee, CEO and chairman of the third son of founder Lee Byung Chull, Samsung Electronics has made major stride. In 1993, Lee unveiled what he called ‘new management’ a top-to-bottom strategy for the entire company. Then, his goal is he wanted Samsung to become a premier brand that would dethrone Sony as biggest consumer electronics firm in the world. • The company hired…

Samsung Case

1. How was Samsung able to go from copycat brand to product leader? In 1993, Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek, bold, and beautiful product targeting high-end users. Also, Samsung abandoned low-end distributers, and they decide to choose to work with specialty retailers such as Best Buy and Circuit City. Samsung clearly shows that they are no longer the cheap brand. 2. Is Samsung’s product development process customer centered? Team based? Systematic? I believe Samsung’s…

Samsung Vision and Mission

From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung’s innovative and top quality products and processes are world recognized. Samsung is part of the fabric of our lives. As a global leader Samsung are at the forefront of change, anticipating today what its customers around the world will want tomorrow. Samsung Vision Samsung is guided by a singular vision: to lead the digital convergence movement. Samsung believe that through technology innovation today, they will find the solutions they need to address the challenges of tomorrow. From technology comes opportunity—for businesses to grow, for…

Samsung Product Promotion Strategy

Product Strategy The product itself is the core of the brand equity, the design of a product able to fully meet the needs of the consumers, is a prerequisite for success in marketing. The design, manufacture, market, sales, transportation and services of product , contains a strong, powerful and unique brand associations.Be able to establish a positive brand image, especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions. Samsung requirements of their own to create a world-class brand which attaches great importance to the quality of the product, which is mainly reflected in the following four areas: 1.High-quality products to establish a brand image, enhance brand value Need high-quality first-class brand…

Samsung Electronics Marketing

SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up their lower-market position and focus on innovation and perceiving a higher brand value. SEGMENTATION GEOGRAPHIC It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones…

The strategies used by Apple Inc. and Samsung

Apple and Samsung are now on the top of mobile phone industry in the world excluding htc and other smart phone brands. Analyzing the strategies of each company to pick which one is the best in management and also, the way they motivate employees of the companies would be difficult. Those points would be broken down in this essay. Apple Inc.’s business strategy is more on differentiation. They wanted to be different from the other mobile phone companies. Apple Inc. wanted a different software and hardware products. This is an advantage for Apple as no other companies have their type of software, their focus is to satisfy customers’ need that no other competitors can do and this leads to allowing…

Samsung company

Arrangement of responsibilities, authorities and relationships between people An organizational structure is a mainly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. To locate an observation within the hypercube, one has at least to know the value of each dimension at which the observation is located, so these values must be specified for each observation. Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul, Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over…

Samsung Electronics Company

Samsung group a very well-known Korean business group, all of us know Samsung, and its products specially the Galaxy mobile phones for our days. Samsung group runs many different business, subsidiaries all over the world such as Samsung Electronics (the world’s largest information technology company), Samsung Heavy Industries, Samsung Engineering, Samsung C&T, Samsung Life Insurance, Samsung Everland, Samsung Techwin, Cheil Worldwide (the world’s 16th-largest advertising agency), but we will not talk about all of them, we will talk about Samsung electronics company only. CITATION Sam134 \l 1033 (Samsung#Subsidiaries_and_affiliates) Samsung electronics’ the world 9th valuable brand, established in 1038 by its founder Byung Chull Lee, in Taegu, Korea. At the start of the company were in the business area of trade…

Samsung marketing

With a CAGR of 10 %, global market value for computing electronics application sector is anticipated to be worth US$436.7 billion by 2018. On a global scale, Asia-Pacific accounts for more than 35% of the market share. While US accounts for the largest share of the global market value on a country basis, India and China surpasses the US in terms of growth rate anticipated in the near future. Among the application sectors, Computer Peripherals account for the largest share of the entire market, driving a CAGR of 9.1% during the analysis period 2011-2018. Super Computers see as the fastest growing application with a forecast CAGR of approximately 14.2% by 2018, Video Games are most demanding application on personal computers…

Samsung Electronics – Harvard Business School

Introduction: With the introduction of new Chinese competitors in the DRAM market it is necessary for Samung to access their strategy for the future. Looking at past trends in the DRAM market, current market situation, and projections for the Flash market, the best option for Samsung is to focus their efforts on growing the Flash technology, while maintaining their DRAM output. This is the best course of action because Samsung’s customer loyalty will carry their market share in the DRAM market, while they are focusing on establishing this type of dominance in the Flash market. Problem Statement: Memory industry is expected to experience a cyclical downturn in 2005. Samsung has been a market leader in memory chip technology and has…

SWOT analysis of Samsung Mobile in China

Strengths Weaknesses - Six Sigma’s Quality Control - Product Design of Fashion and Beauty - Advanced Technology and Innovative Capability - Peculiar Strategy to Attract Talent - Excellent International Brand Image -Operating strategy is conservative, and there is supplier shortage -Low contribution rate to the low-end consumer market -Rely heavily on Android System ,there is instability factor. Opportunities Threats - With advancement of digital technology, there is enormous room for commercial development - Huge Potential for Development of Smart-phone market - Apple has become Samsung’s strong competitor at the high-end, popular mobile phone market - In the mid-to-low price range market, there is Nokia Strengths: 1. The first of Samsung Mobile’s strengths lies in Six Sigma Production, Which is as…

Samsung Company Analysis

Samsung, one of the leading brands around the world. It sells wide range of electronic appliances and technology such as television, personal computer and mobile phone. It accounted for more than 220,000 employees across the globe with it headquartered in Seoul, South Korea (Datamonitor360). Byung-Chull Lee started his business from selling dried Korean fish with 30,000 won in 1938 under the name Samsung. According to the company record (2012), Samsung has assets value of more than 430,000 billion won recorded and net income over 20,000 billion won. With fierce competitors such as Apple, Sony and Nokia, Samsung must perform it best to secure its future. Further in this essay will be focusing on Samsung keys development to its success and…

Samsung Electronics

Samsung Electronics, one of the largest semiconductor manufacturers. It is also South Korea’s top electronic company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smartphones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. Nearly half of sales come from the Asia/Pacific region. II. Situational Analysis (TOWS) Threats 1) Relentless deflation 2) Rivals can buy similar technologies from other vendors without tying up capital or making long term commitments. 3) Chinese companies…

Samsung Case Analysis

Samsung Electronics Company (Samsung) is a South Korean multinational electronics manufacturer with headquarters in Suwon, South Korea. It’s a flagship subsidiary of the Samsung Group and by the end of 2004 was responsible for $78.5 billion of the group’s $135 billion revenue (Chang & Siegel, 2009). It is a major manufacturer of component electronics such as batteries, semiconductors, hard disks and optical drives, logical chips, as well as flash and RAM memory for its many clients. Through innovations in both technology and corporate management lead by Chairman Kun Hee Lee, the company has become an industry leader and one of the most recognized brands in the world. As of late 2004, however, Samsung’s semiconductor and memory division is facing an…

Paradox of Samsung’s rise

Summary Samsung has been grown up to the one of the world giant company. Thus, Samsung faces the challenge of moving beyond their home markets. As the company growing abroad, the CEO Gunhee Lee needed to reinvent the strategy. Thus, Samsung tried to follow the strategies of developed Multi National Corporation. Samsung multiplied Japanese management system and Western management system at the same time into the new Samsung’s Hybrid System. This system continuously improves the organizational process. It also creates the culture focusing on the innovation. Thus, the president Lee decided that sending the people abroad and hiring people who were non-Korean. That way, Samsung can openly experience lots of culture and systems and find what are the best suitable…