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Sample SWOT analysis Essay

SWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage.


Real Estate is A Strength of David Jones(Has over 200 retail stores in France and Luxembourg)- David Jones

Unique Products – David Jones

Brand Name – David Jones(since 1838 )

Domestic Market

Store locations as Low risk and high value locations


-competitive market (Mayer .Woolworths. Coles Group .Wesfarmers)

-investments in research and development

Limited global penetration


-income level is at a constant increase

-venture capital

-new products and services

-new acquisitions

-growing demand

-global economy

-tax changes

-unexpected problems

-growing competition and lower profitability

SWOT Analysis

1.Strong domestic presence in Australian market in fashion, electricity and food products
2. Variety of products offered
3.Store locations as Low risk and high value locations
4. Has over 200 retail stores in France and Luxembourg

1. Due to many options available, brand switching is high and low brand loyalty
2. Limited global penetration

1. Entering into pharmaceutical business
2. Leveraging on brand name David Jones to enter into other product line extension

1.Increasing domestic competition as new brands coming constantly
2. High brand switching by customers means limited brand loyalty

Essay Topics:

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