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Sales Essay Topics & Paper Examples

Revenue Assessment

Thank you for the opportunity to assess your sales data in order to provide recommendations for increasing your sales. The analysis and recommendations below are based on the data you provided, which covers a period from May 2004 through June 2006. The analysis below is based on this data alone. Therefore, our recommendations should be tempered by your knowledge of business realities and your market. Please let us know if we can answer any questions concerning the analysis or the recommendations provided. Discount Analysis Analysis – An analysis was carried to understand if there is a relationship between the percentage of discount offered and the number of orders from customers or the number of items ordered by customers. Orders were…

CASE: Gold Coast Advertising (GCA)

George Stein sat in his large office overlooking Chicago’s Michigan Avenue. As CEO of the Gold Coast Advertising he seemed to always be confronted with one problem or another. Today was no exception. George had just come out of a long meeting with Jim Gerard, head of the board for the small advertising agency. Jim was concerned about a growing problem with lowered sales expectations and a decreasing customer base. Jim warned George that something had to be done quickly or Jim would have to go on the board of action. George acknowledges that sales were down but attributed this to general economic conditions. He assured Jim that the problems would be addressed immediately. As George pondered his next course…

Sales Motivation

The sales manager’s concern regarding the performance of his staff is one which needs to be addressed quickly and efficiently. In a sales position, base salary should be competitive but does not need to be set at the upper limit since a bonus plan based on achievement of goals will always constitute the primary income for a salesperson. However, several factors can be considered in developing additional motivation for these staff members. First, ensure that the goals which have been set for sales managers are reasonable. Are the goals not being met because they are unrealistic? Have the current goals been achieved in the past but are no longer being met? If the sales goals have yet to be realized,…

E-Business Marketing Plan

E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business. A1. Viability of Product or Service Truck Max is a family business that was established in 1989 by two brothers in Miami, Florida. Truck Max sells, rents and services a wide variety of Commercial Trucks. Truck Max began…

Retail and auto sales

In terms of the GDP, most of the analysis that goes towards decline is negative, and rise is positive. In some cases, though, a rise is actually negative, such as the fact that a rise in inflation is negative, or a rise in the price of oil is negative, while a rise in the GDP or personal income could be seen as more positive. It is important to understand these basics before an analysis of the indicators can really proceed. If a person does not understand the basics of economic indicators, they are not going to be able to take their knowledge and do anything with it. They will be left with a certificate of knowledge, with no personal knowledge…

IBM Research Topic

Mission Statement-Suitability for IBM The mission statement of IBM is suitable for the organization, and that not only because it sufficiently refers to the features a mission statement must have, but also because it expresses a spirit of success, teamwork and customer consideration, a spirit that only big companies can generate. Mission Statement-Strengths and weaknesses Though much important a mission stetement is, it can develop some strengths and weaknesses regarding mostly the customers of a company, the workforce and its shareholders. These three groups of people constitute a larger framework of groups, which has a legitimate interest in the fortunes of a company, the stakeholders of a company. Customers-Strengths In the market of information technology, customers will expect the most…

Impact of Grey Marketing on Indian Economy

“An unofficial market in which goods are bought and sold at prices lower than the official price set by a regulatory agency Grey marketing (also sometimes known as “gray market”) involves the trade of legal goods through unauthorized, unofficial, and unintended channels of distribution. Hence, trademarked products are often exported from one country to another and sold by unauthorized individuals or firms. This practice is also often known as parallel importing, product diverting, and even arbitrage, and typically flourishes when a product is in short supply, when manufacturers resort to skimming strategies in specific markets. A good example is the trading of crude oil by an individual. The grey market includes services that are typically unregistered to evade taxes. Perfectly…

Implement Marketing Strategies and Tactics

Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per year, low employment. Human resources staff-Human resources staff may need to adjustment demographic factors like – * Male and female population * Age segment that makes up 50% of the Brisbane new and renovated house markets, according to the chamber of commerce * High percentage of young professionals…

Implementing SFA at Quantium Technology

Quantium Technology (founded in 1989) was an innovative technology company that provided computer hardware and software for large enterprises. It had grown to become a leading provider of enterprise servers and specialized workstations which were known for their reliability and security. Quantium was an enormous beneficiary of the dot-com boom, but struggled after the bust and the recession. In 2004, Anne Rothman was the new Executive Vice President of Global Sales and she felt that sales force automation was one of Quantium’s biggest challenges. There were numerous problems with the existing SFA software solution Siebel Sales. Sales representatives were abandoning the system, sales managers were complaining that the sales pipeline data was not accurate. The system did not appear to…

Importance of Sales Promotion

Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples, Coupons, Sweepstakes, Contest, In-store display, Tradeshows, Price off deals, Premium and rebates. There are many reasons why companies opt for sales promotions other than advertising. Some of the reasons include increasing competition and products becoming more standardized, build brand awareness, create interest, provide information, stimulate demand…

Interim Report Example

Introduction: This document contains the interim report of – This report will tell what has been achieved, what still needs to be done in every department in the organization and in which timeframe. The employees of the RB company have been working greatly and putting a lot of effort to be a stable company and ultimately grow into a successful company. This report will show the companies past activities and if they have been completed successfully. Moreover, this report will also include our future goals and perspectives. Overview Review Rainy Business was established in last semester and experienced a whole new process of running a business. The marketing department has taken part in the process of developing products and finding…

Simulation of Sales Promotions towards Buying Behavior

Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t = -1.003, p > 0.05). There were significant relationship between attitude towards price discounts (r = 0.372, p < 0.01), coupons (r = 0.270, p < 0.01), free samples (r = 0.256, p < 0.01) and “buy-one-get-one-free” (r = 0.338, p < 0.01) with buying behavior. Results of Hierarchical Multiple Regression found that of the four variables, price discount…

The cookie program

1. Can you identify examples of decision about each part of the mix that are being made in the cookie program? Yes, the decisions made on the cookie program is the Four Ps. Product what is being sold is the top selling girl scout cookies (thin mint, do-si-dos, trefoils, samosa, lemon chalet cream, and tagalongs Place the girl scout have to go to places that are very populated such as shopping center where there is a lot of people and money is being spend. Promotions are commercial the Girl Scout organization make. The girls make sings for their table and have sing to attract people attentions. Pricing now the girl scouts are charging $4.00 rather than $3.50 this makes it…

Customer Relationship Management (CRM)

At first, I disagree with this statement. I think Customer Relationship Management (CRM) is universally appropriate or applicable to all businesses. Customer relationship management refers to a series of processes, focused on initiating two-way communication exchanges with customers to have a detailed knowledge of their specific needs and buying patterns. The major benefit of a CRM system is that it helps business organizations in determining the type of customer best suited for the growth of their business. CRM enables business organizations to formulate strategies focusing on customer-driven growth and in providing superior and friendly customer experience There are four advantages of CRM that businesses should implement this strategy. * Customer Satisfaction By implementing CRM strategies, the company can focus on…

Britannia Biscuit Research Paper

Britannia -the ‘biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels, the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of dietary care and its correlation to wellness and matching the new pace to their lives with improved nutritional and dietary habits. This new awareness has seen consumers seeking foods that complement their lifestyles while offering convenience, variety and economy, over and above health and nutrition. Britannia saw…

Case Study of Prostitution

Has overall responsibility and accountability for providing direction in the area of treasury services, accounting services, or procurement services. This position has discretion in establishing overall operating policies and procedures for assigned QUALIFICATIONS Bachelor’s Degree in accounting, finance, business administration or related field. Relevant experience may substitute for the degree requirement on a year-for-year basis. Eight years of progressively responsible, professional experience related to area of assignment at a management level. Depending on area of assignment, Certified Public Accountant Certification or Certified Purchasing Manager Certification may be strongly preferred or required. KNOWLEDGE AND SKILLS Knowledge of: • Managerial principles; • Financial principles and practices in assigned areas of responsibility; • Budgeting principles and practices; • Applicable federal, state, and local…

Ibm Case Study

1. What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? 3 pts. 2. Q: What did Gerstner do when he assumed the role of CEO in April 1993? A: Gerstner realized that rather than break up the company, he could turn it around by going to market as “one IBM.” To prevent customers from leaving in droves before he completed the turnaround, Gerstner called on each senior executive to go out to a group of customers and “bearhug” them. He made the executives personally responsible for their assigned customer accounts and accountable for any problems that arose. At the same time, he asked each of the executives to…

Mini Marketing Plan

Introduction Marketing Plans work when they are based on unique, meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche —-Market Segmentation/Unserved or Underserved customers —-Size, Usage, Benefits, Lifestyles, Occupation, Distribution Channels, Geography, Income, Social Class, Personality, Age, Family size, etc. (Examples-Demographics, Market Surveys, etc.). 2. Becoming better than your competition —-Customers have choices. In order to become better than your competition, you must know the competition. You can respond to a competitive advantage by creating another equally important advantage for your company. —-Visit competition, telephone competition, use telemarketing, get feedback from your salespersons. —Review RMA, D&B Financial info and other relevant information sources. 3. Develop…

Operating Plan

We will First Operate in major metro cities, starting with Bangalore, and then Mumbai, Delhi, Chennai, Goa, Pune, Kolkata, Gujarat etc. After Targeting to these cities, we will try to target the rural India which is almost 70 % of India. How will we promote? We will promote through ADVERTISEMENT in ONLINE FORUM, SOCIAL NETWORKING SITES, Locally famous Theatres, Souvenirs given to customers, App Stores, android market apps, PRINT MEDIA which is almost read by every other person commonly, like Hindu, Times of India, etc in Bangalore and also some local brands etc. What will be our sales promotion activity? People would be able to book a whole van for family get together, a birthday party with their movies, buffet…

Social Media Technology

1.0Introduction Bhanot (2012) defined social media technology as the “media for social interaction that can be used in web based and mobile technologies”. In addition, web based and mobile technologies can make the communication into interactive conversation. The most popular social media among the users are Facebook, Twitter, LinkedIn, YouTube and so on. Besides, the social media technology is not for the public users to interact other user only but the social media technology provides internal social media to the organizations such as Salesforce.com (Andzulis et al., 2012). Social media is a new trend in this era. It is because social media is an easy way to get information, knowledge, news and others that useful to the users than conventional…

Jones Blair Case Study

Jones • Blair is a company that produces and sells architectural paint it also sell paint sundries which include paintbrushes and rollers. It caters to over 50 countries which are divided into two sectors the DFW area and the non-DFW area. Of the two the DFW area has been proven to be the most successful area for the company. In 1999 the company made 80 million in sales and 60% of this was contributed by the DFW area. There are two segments within the company’s main sales attributes and these are between the do it yourself market and the professional market. With regards to the professional market in the DFW area this accounted for 70% of sales In the non-DFW…

Marketing and Citibank

ACKNOWLEDGMENT Alhamdulillah, first of all i would like to thank God as finally I was able to finish my assignment that have been given by Marketing lecturer to me. Besides that, not forget also a to my friends Muhammad Kharusani because without his guide me assignment cannot be done properly like this. He always gives supports and guide to me how to do the assignment in purpose to produce a good outcome from research that been studied. Credits also are given to friends class HND1B which help each other to complete this task. Topic that been given by me are regarding concept and process of marketing citibank company. Finally, thank to our beloved friend that always stick together and also…

The Adventure Works Cycles Case Scenario

The purpose of this case study is to enable you, the application architect, to understand the nature of business problems that you will need to solve. Adventure Works Cycles, a large, multinational manufacturing company, produces and distributes metal and composite bicycles to North American, European, and Asian commercial markets. While its base operation is located in Bothell, Washington, and employs 500 people, several regional sales teams are located throughout the company’s market region. In 2000, Adventure Works Cycles bought a small manufacturing plant, Wide World Importers, which is located in Mexico City, Mexico. Wide World Importers manufactures several critical subcomponents for the Adventure Works Cycles product line. These subcomponents are shipped to the Bothell location for final product assembly. In…

Opinions of Discussion

The critical decision makers necessary for the development of an effective sales curriculum for a multinational company include the sales and marketing director, the financial director, the human resources director and the various country managers. The CEO will need to be kept abreast of all developments to ensure that it meets his approval. Similarly, the board of directors will also have to be briefed about the project so that it is line with the company’s vision and mission statement. The sales and marketing director’s input into the project will be to develop sales and marketing strategies that will be adopted for use by sales personnel. From the various methods of marketing are available, the director will have to enumerate the…

Dissertation on Teamwork and Customer Service Quality

1.0 INTRODUCTION This chapter includes the background of the study, statement of the problem, purpose of the study, objectives of the study, research questions, and scope of the study, significance of the study, limitations of the study and operational definition of terms. 1.1 BACKGROUND OF THE STUDY Phil (2002) team working is a group of people who work together towards a shared and meaningful outcomes in ways that combine their individual skills and abilities and for which they are all responsible. He added that a real team does not just happen but an organization has to work at it, create it, maintain and sustain it for the development and provision of quality standards and expectations to the customers. Organizations need…

Flooring Company Business Plan

JD Epoxy has established a website that gives general information about products and services. The website will be developed with more detailed functions so it can offer customer services like consultation, Q&A, and reservations. Also, JD Epoxy plans to use the website for links to other social media like Facebook, Youtube and Blogger to connect with customers more closely, and there will be video materials introducing the JD Epoxy team that will deliver a friendly and trustworthy image to customers. Presently Daniel minimizes costs by managing the business from his home. He rents grinders, vacuums, and application tools from Gestion Anny-Picard, and Simplex. He purchases supplies on a per-project basis from CTM adhesives. He plans to open a warehouse in…

Competing with Information Technology

Chapter 2 introduces fundamental concepts of competitive advantage through information technology and illustrates major strategic applications of information systems. Information Technology (IT) professionals must understand how to use IT systems and technology to deliver a competitive advantage to the organization. Information systems and technology should provide more than a cost savings benefit to organizations. Today, IT solutions are expected to provide the means to surpass a competitor’s performance. As discussed in Chapter 1, the role of IT professionals is changing. Currently, there is an evolving term, business technology, which is used to describe the emerging role in IT. IT professionals are becoming more and more integrated with the business operations of an organizations. The Real World Case Study 4, “IT…

Mis – Walmart

INTRODUCTION A Management information system (MIS) is a system or process that provides information needed to manage organizations effectively. Management information system gives the business managers the information that they need to make decisions. Early business computers were used for simple operations such as tracking inventory, billing, sales, or payroll data, with little detail or structure but now days it has been replaced by the advanced techniques like ERP, EPM, SCM and SAP. Management information systems are distinct from regular information systems in that they are used to analyze other information systems applied in operational activities in the organization. HISTORY OF WALLMART Sam Walton who is a businessman from ARKANASAS, begin his carrier with retail industry and started working on…

Project Proposal

Background and Motivation What is the setting and history behind this project? Customer Relationship Management concerns the relationship between the organization and its customers. Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers. Customer Relationship Management is the same in principle for these two examples – it is the scope of CRM which can vary drastically. CRM, or Customer Relationship Management, is a way for businesses to find potential customers. While the first iterations of CRM were used in the 1980s, it wasn’t until the 2000s that it really began to shine. CRM software helps businesses identify and categorize…

Case Write Up Barbara Wilson

The main challenge of Barbara Wilson as a Regional Sales Manager is to deal with the drop in growth of sales and earnings of the Food Mix Company. She is supposed to provide some ideas to increase the growth of sales. Here for she needs the help of the District Sales Manager and the Sales Representatives, but unfortunately she just got vague answers from them and didn’t receive valuable feedback. That’s why Barbara is not able to keep up or increase sales in her area. One of the main reasons for her problem is the communication between Barbara and her team. The team doesn’t trust her, they don’t see her as one of them, that’s one of the reasons, why…