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Ryanair Essay Topics & Paper Examples

Opportunities Ryanair

Europe’s bloodbath (again) 1. Recessionary conditions suit true Low Cost Carriers best. The global economic recession has handed Ryanair and similar carriers near-perfect operating conditions. As Ryanair explains, “this recession has encouraged passengers to become much more price sensitive which is why they are switching to Ryanair’s low fares and unbeatable customer service over all other competitors”. Ryanair expects a 15-20% reduction in average fares this year to around EUR32 per passenger. Ryanair is expecting that several of its smaller rivals will not be able to withstand falls of this size over a longer period. This means that Ryanair is in a position to profit handsomely over the next 12 months. Ryanair’s CFO, Howard Millar, summed it up; “we’re the…

Air France-KLM as Low-Cost Airline Across Europe

Abstract Airline is an important industrial in European economy, with the liberalization and deregulation of European market, it is filled by a number of small-sized and large-sized airlines, recently, the model of low cost carriers is widely spread from America to Europe, the success attracts rivals to adjust business models to enter this market. Air France-KLM also attempts to adopt this strategy. This essay will use PESTEL and stakeholder theory, as well as corporate social responsibility (CSR) concept to analyze general environment and specific environment including customers and suppliers. Main ideas are Air France-KLM (FK) should concern CSR behavior especially including social and environmental perspective to conduct low-cost strategy rather than only consider economic perspective which is short-term financial performance,…

Ryanair and easyJet Case Study

I.INTRODUCTION This report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio, future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSIS In terms of the completed financial analysis, there are several findings as follows:•Profitability Ratios highlight the operating performance from the generated profit. (Atrill & McLaney, 2008)Operating Profit MarginFigure 1. Operating Profit Margins (%)The graph shows that easyJet’s operating profit margins declined sharply, reaching only 3.85% from 10.16% and this is moderately low, compared to the three-year…

“Ryanair-The “Southwest” of European Airlines” Case

Ryanair was founded in July 1985 by the three brothers, Catlan, Declan, and Shane Ryan, with the financial assistant of their father Tony Ryan. As a beginner commercial carrier, its operations began with 25 staff and a single 15-seat turbo-prop commuter plane between Waterford in the southeast of Ireland and Gatwick Airport, the second busiest airport in London after Heathrow. Later on, regulatory authorities permitted the Ryanair Airlines to have at least four flying flights a day on Dublin-London route, with more seating capacity. Nowadays, Ryanair, with its rapid growth, occupies the most sought position in its own field, being “Britain’s favorite airline” and the oldest-low cost air carrier in Europe. The goal of my internal analysis on Ryanair is…

Environmental and Competitive Analysis of Easyjet

This report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry sector from the position of Easyjet. It will give a brief history into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as well as the external threats and opportunities. Competitors will be analysed through the use of porters 5 forces model. Recommendations will be made for EasyJet’s marketing strategies for the next three years. Corporate History Easyjet was founded in 1995 by Stelios Haji-Ioannou who based the firm around the low-cost, no-frills model of the US flight operator ‘Southwest’. The concept of Easyjet is based on the fact that short flights within Europe are price…

Value Chain Ryanair

THE VALUE CHAIN In addition to studying the external environment characterized by threats and opportunities, it is also essential to analyze the internal environment of the company, to identified the types of activities that form the production process. An analysis tool that helps identify what are the key activities of the production process of Ryanair and which are auxiliary or complementary is the analysis of the value chain (value chain). The value chain, in fact, lets to consider the enterprise as a system of value-generating activities. This value is defined as the price that the consumer is willing to pay if the service meets and satisfies fully their needs. Within the value chain it is possible to identify a set…