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Retailing Essay Topics & Paper Examples

Research: Retailing and Online Shopping

1.1 Introduction: According to Forouzan (2003), the Internet can be defined as a collaboration of more than hundreds of thousands of interconnected networks. More specifically, the Internet is a collection of local, regional and national computer networks that are linked together to exchange data and distribute processing tasks through common language and protocols. Interent shopping refers to any form of shopping that takes place via the Internet where electronic means are used to make purchases at virtual stores. 1.2 Background of study The Internet in current from is primarily a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transaction. With the development of technology, the characteristics of consumers are changing gradually. This…

Walmart Goes South

1) How has the implementation of NAFTA affected Walmart’s success in Mexico? The implementation of NAFTA has affected Walmart’s success in Mexico by lowering/abolishing the tariff’s which Walmart was originally subject to prior to NAFTA. This has allowed the Walmarts in Mexico to offer the same “Every Day Low Prices” to its consumers on both sides of the border without having to raise prices due to tariff fees. Prior to NAFTA, Walmart was experiencing strong levels of success in the Mexican region but the largest challenge it faced was incorporating the import charges on the goods it sold in its stores. NAFTA implementation in 1994 not only lowered tariffs from 10 to 3 percent on all American goods travelling into…

Is the Customer Really King?

The marketing world, much like the financial world, has been in considerable flux. But one thing seems fairly clear, and it has to do with the shifting balance of power between the companies that produce the goods, the retailers that stock and distribute them, and the consumers who are counted on to buy what’s provided. For a good many years, the world largely belonged to the manufacturing and marketing powerhouses that dominated consumer demand through the twin powers of promotion and product development: They sold, you bought. But a few decades ago, there was a sea change in which power transitioned to the retailers. The major retailers controlled what was featured in the stores and what appeared on the shelves…

Florida Shrimp Industry Analysis

What if it were logical and profitable to merge two of the fastest growing shrimp industries in the United States today? That is exactly the idea behind “bait shrimp production”, the latest development in the combined evolution of the valuable live bait shrimp industry and the continual growth arena of aquaculture. Farm-raised bait shrimp is a very appropriate combination of the two businesses; both have a historical development in Florida for over forty years. Florida has been proclaimed the “Fishing Capital of the World” with its 1,197 statute miles of coastline hosting 3.4 million anglers annually. The statistics regarding the recreational fishing industry in Florida are astounding. The Florida Fish and Wildlife Conservation Commission (FWC) reports: •The economic value of…

Blue Nile Case

Background Blue Nile has grown into one of the largest jewelry retailers in the United States with only using the Internet as its distribution channel. The success is a direct result of a well-crafted business strategy that attracts high price customers and provides them with in-depth education about diamonds and jewelry. Gamble, Peteraf, Strickland III, and Thompson (2012), indicated that the company’s strategy provides customers with high quality diamonds, exceptional customer service and low prices (p. c-128). They pride themselves on their selection and outstanding education that they provide to consumers looking for the perfect diamond. In addition they have received various awards and recognition from Forbes and Bizrate.com (Thompson, Peteraf, Gamble, & Strickland, 2012, p. C-127). Blue Nile has…

Focal Point Consultants

While observing CanGo for last two weeks we at FPC (Focal Point Consultants ) have identified some six major issue that we feel should be addressed to allow the organization to better achieve there over all goals. First Concern—Priority 1 CanGo appears to have a financial issue and there is has not been a complete audit to address this issue. Also CanGo needs to learn how to use the resources that they already have and redefine the processes and procedures. First Recommendation The financial team at CanGo needs to work with all the key areas of the company to conduct an audit of current processes. This audit will allow for everyone to review all the current processes that are in…

Performance Management at Bolt’s Convenience Stores

Subject area – The case throws light on performance management in general and performance appraisal in a specific Indian context, its linkages with various other HR systems in an organization and the various issues and challenges attached with it. The case is especially suited for understanding people management in small organizations and organizations in emerging markets. Study level/applicability – This case has been tried and tested in the classroom setting with management students pursuing a post graduate diploma in business management (PGDBM). The case has been administered to students in Chennai Business School, Chennai in their core course human resource management (first year PGDBM) and to second year students specializing in HR in their course “Performance management and compensation management”…

Zara Industry Analysis

Industry Analysis: Within the global apparel chain, profits are derived from “unique combination of high-value research, design, sales, marketing, and financial services that allow retailers, brand marketers, and branded manufacturers to act as strategic brokers in linking overseas factories” with markets (Gary Gereffi). Barriers to entry are fairly low. Not much capital is needed to enter the industry, as franchises and joint ventures are popular methods of establishing retail stores while keeping costs low. Buyers do not have much bargaining power. Since buyers are aware apparel companies are quick to do away with failed fashion trends, they usually purchase products as soon as they are available. Most fashion conscious shoppers come from middle to upper income families and therefore, have…

Macy’s Store

1. Macy’s and other department stores are faced with imminent problems where sales are declining each year. Due to high competition and many substitutions in the market, company must always analyze, investigate, and plan for decision making. Creating situational analysis is a great way to analyze both the internal and external environments in order to understand the company’s capabilities, business environment, and customers. In Macy’s case, some of the external factors are competition and economy. Since competitors such as discount stores and specialty stores are attracting many customers, Macy’s need to find a solution to differentiate themselves from others to deliver value. Some of the examples can be lowering prices to meet customer expectations, expand market by using online- shopping,…

Silent Salesman: Vending Machine Technology adaptation in Sri Lanka

1. Introduction A Vending Machine is a coin or note operated machine selling products ranging from fast moving consumer goods up to selected electronic items. Vending machine has been considered as the best automated retail solution that with one swipe, eliminating the wonder through retail shops and super markets, thus ensures the round the clock convenience and exclusivity and impulse purchases for all customers. At present there are thousands of vending machines operated around the world providing convenient and prompt purchases of simple to most sophisticated array of products. This includes soft drinks, chocolates and confectionary, news paper and caffeine beverages, cigarettes and short pastries, soups and cosmetics and list is endless. Mostly these machines could be found in factory…

Analysis of how both companies meet their financial objectives and aims

In this report I have decided to concentrate on two companies, Woolworth’s plc and WHSmith plc, I will be analysing and comparing the two companies on their objectives (what they say their objectives are, and how they meet those objectives set) and their performances (if they have made profit or loss). I will research all these from their annual report, which is provided on the Internet. An introduction of both companies Woolworth’s is known to be one of Britain’s leading general merchandise retailers, with great brands, strong market position and a powerful presence in home entertainment. The company has one of the highest customer shopper’s performances of all UK retailers’ and today known to be the largest non-food retail chains….

Kiddie Land Gym

Starting in March Kiddie Land would begin to promote a new a new product Super Gym Outdoor children’s Exercise center. The problem or the issue was the company has never shipped something this big, they had to come up with ideas of how to make a profit and how to reach it to the customers. Case Questions: 1. Advantages and disadvantages of purchasing a two-wheeled trailer for each store to use for delivery of the Super Gym • Advantage Kiddie land could do its own deliveries saving the company some money • Disadvantage Bumpers on the newest autos cannot accommodate trailer hitches. 2. Advantages and disadvantages of using local trucking companies deliver from the retail stores to the customer •…

Term Shopping Mall

What is a Mall ? A shopping mall, shopping center/centre, shopping arcade, shopping precinct, or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. Modern “car-friendly” strip malls developed from the 1920s, and shopping malls corresponded with the rise of suburban living in many parts of the Western World, especially the United States, after World War II. From early on, the design tended to be inward-facing, with malls following theories of how customers could best be enticed in a controlled environment. Similar, the concept of a mall having one…

Case: 7-Eleven Japan Co.

Question 1: A convenience store chain attempts to be responsive and provide customers what they need, when they need it, where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? A convenience store can be more responsive by doing exactly what Seven-Eleven Japan is doing; many locations, rapid replenishment, appropriate technology deployment, and an equally responsive supplier (vertical integration for many of their SKUs). The risks associated with this system are the costs coupled with demand uncertainty. If demand patterns change dramatically, or the customer base changes, then Seven-Eleven is left with an operation that is not needed. Offering variety of services in the case…

Culinary Cookware

Sales Promotion is a key ingredient in marketing campaigns which consists of a collection of incentive tools, mostly short term that are designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Sales contests/incentives: Aims at including the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts or points) going to those who succeed Appropriateness: From the findings of the 2003 survey, 50% would buy new cookware even without price discount or a free gift => retailers who are already carrying all the four lines owing to its greater GM compared to competitors, would be induced to promote the brand by featuring, displays, etc….

Homeplus — Marketing

Background of Homeplus “Homeplus” was initially owned by Samsung Corporation[1] in 1994. During the Asian financial crisis in 1997, Samsung was affect by the crisis and tried to strive its business in the retail industry. It eventually collaborated with Tesco, a major British retailer in 1999[2]. The joint venture benefited both Samsung and Tesco. Samsung was saved from bankruptcy, in the same time, Tesco was able to enter the tough local retail business because of the partnership with Samsung[3]. Tesco took over 94.68% shares of the company in 2011[4]. Vision – Great Stone Face Homeplus’s vision is to be recognized as the most admired company in South Korea[4][5][6][8]. The company concerns with two major value creation, which are the market…

Meena Bazar

Meena Bazar is one of the largest retail supermarket chain in Bangladesh with International standards, opened in 2002 and operates in Dhaka, Chittagong and Khulna division. Meena Bazar outlets are carrying almost 12,000-15,000 products for sale & providing convenient shopping experience, easy parking and friendly customer service for its customers. Meena Bazar is a subsidiary of Gemcon Food & Agricultural Products Ltd, producing organic products, dairy items, prepared food & herbal products. Meena Bazar is not only catering such items to its shoppers, but also educating them about their benefits. In order to offer the best possible price to its valuable customers, Meena Bazar procure their produce items directly from the farmers, cutting the middlemen, while ensuring high quality, freshness…

Ralph Lauren Strategy Paper

Module 2: Mission, Goals, and the Strategic Management Process The mission of Ralph Lauren is to provide quality product, bringing different worlds together and inviting people into their dream and vision (McAllister, 2012). They are the true innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customer participation in that lifestyle (McAllister, 2012). Ralph Lauren has 3 major goals: • Build and extend the brand by uniquely showcasing the world of Ralph Lauren through advertising and marketing. The Ralph Lauren Company also plans to expand and extend the Ralph Lauren lifestyle through new products, in new categories, and in new parts of the world. (Johnston, Watkins, & Wright, 2005) • Keeping its specialty…

Conventional Shopping vs Online Shopping

On-Line Shopping Vs Traditional Shopping The advent of the Internet has had an impact in our lives in all sorts of ways such as in the manner in which we communicate, flirt, date, and most importantly, how we shop. While even in the recent past the thought of whether some day one would be able to buy an Armani outfit wearing pajamas while looking after the needs of a couple of toddlers would have seemed an outlandish idea, thanks to the increasing sophistication of the technology of the 21st century, practically everything is virtually possible, and shopping from the comfort of one’s home has become a part of most people’s daily lives. When retailing on the web started, sometime in…

Characteristics of the Market

a. National market Processing the small specialty foods with a broad product line and sales of $300 million per year which a food brokers represent the company to the retail food chains by the network. This company more focused on ethnic food specialties which including salad dressings, sauces for Italian pasta and condiments such as specialties pickles. b. Two plants produced product One in the Central Valley of California at Fresno and the other in Illinois south of Chicago which they buy the ingredients from other foods suppliers to avoid the peak seasonal characteristics encountered by food packers. The company production has take place in large quantities to maintain low production costs and assure consistent product quality. c. Generally order…

Best Buy Analysis

Although Best Buy is an electronic consumer’s dream, they are facing two major threats: 1) The increasing number of competitors and, 2) The strong emergence of online retailing. I recommend that to address these issues Best Buy should close several “Brick and Mortar” stores and move to more of an online based strategy. Due to the low cost of online retailing, discount retailers such as Amazon, Wal-Mart and Target have been able to gain significant market share. Unlike Best Buy, Amazon does not have the overhead associated with “brick and mortar” stores, allowing them to significantly cut prices to challenge Best Buy in the consumer-electronics market. Best Buy has been called “Amazon’s showroom”, as consumers would often use Best Buy…

Foreign studies: Chinatown

Extreme traffic congestion and crowding cerate an aggressive atmosphere (cp. fig. 7.2.1.8). Thus, experienced atmosphere carriers like colourful shops, Chinese pharmacies, exotic market places (cp. appendix A fig. 21, 22), the picturesque Binondo Church (cp. appendix A fig. 23) come not fully into one’s own due to the disorganized surroundings. Numerous untidy areas with visible garbage, filthy canals, fetid sewers and dilapidated heritage buildings are discouraging and leave a lasting memory of neglect and insufficient cleanliness (cp. fig. 7.2.1.8 and appendix A fig. 24). Prevailing monotonous (dark) grey colouration is perceived as oppressive. The activity spectrum refers mainly to education or shopping with guided tours or through self-exploration. Stimuli are mainly audio-visual, olfactory (spices) and food tasting The district is…

Customer Perception

ABSTRACT Recent advancements in technology have facilitated commerce around the globe. The online medium of commerce has provided and will continue to provide great opportunities for consumers and businesses. However, there are a number of issues that need to be addressed before the advantages of online shopping can be fully realized. One significant aspect is consumer perception of online shopping. The purpose of this paper is to examine the online shopping perception of consumers who shop from traditional stores. A survey was conducted in shopping malls in the southeastern region of the United States. The results show a positive perception of offline consumers toward online shopping. In addition, the results coincide with national trends for online shopping which show many…

Introduction of Aeon

Aeon CO. (M) BHD was incorporated on 15 September 1984 in response to the Malaysian Government’s invitation to Aeon Japan to help modernise the retailing industries in Malaysia. Nowadays, Aeon CO. (M) BHD is a leading retailer in Malaysia with a total revenue of RM3.26 billion for the financial year ended 31 December 2012 and it is well established among Malaysians as well as foreigners, especially due to its association with the international Aeon Group of Companies. The Aeon Group of Companies consists of Aeon Co., Ltd. and about 200 consolidated subsidiaries and affiliated companies. Not only focus on its core GMS, supermarkets and convenience store operations, Aeon is also active in specialty store operations and shopping centre development, operations,…

The Impact of the Internet on the Retail Industry

The Internet has significantly affected the retail industry in the United States and across the globe. Throughout the United States online sales are approaching $200 billion a year. This is a result of people in their twenties and thirties doing an abundance of their shopping online. The retail share in online sales is steadily increasing from 5% five years ago to 9% in the year 2010 (Zimmerman 2010). This shows how the retail business is greatly affected by the internet. Ultimately, the most affected retail outlet has been Wal-Mart. Amazon and Wal-Mart are the leading retail companies across the globe. These companies have different ways of selling their products. For example, Wal-Mart is the largest retailer in the world and…

Newell Strategy

Yes, Newell does have a successful corporate strategy and it does add value to the businesses within its portfolio. Newell’s corporate strategy can be summarized as follows. Newell manufactures low-technology, high-volume staple products in the categories hardware/ home furnishings, office products as well as housewares and sells to large mass retailers. It mirrors the consolidation in the retail business and the related market power of volume merchandisers by a continuous flow of acquisitions of companies. These companies are well-known brands and often claim a #1 or #2 position in terms of market share but that on the other hand are poorly managed on the cost side and hence financially underperforming. Newell substantially increases their operational efficiency and hence profitability by…

Task Environment of Parknshop

Who are the main customers? How is their purchase behavior? Most customers are home buyers. They can shop groceries, dairy product, sanitary goods, personal care and so on. Parknshop offers one- stop shopping experience to cover daily household needs. Customers expect best- of- class service and top quality products. With the vision to become leading retail stores, this concept is implemented into every aspect of Parknshop strategic decisions like store location selection, store ambience, products and so on to meet changing needs of diverse customers. Let’s see purchase pattern of these target consumers. As I mentioned above, people shop similar things in these stores. To some degree, they are standard and always charge the same price and not high. Low…

American Has Too Many Malls

Many traditional brick-and-mortar retailers are being threatened with “economic destruction” by their online competition. I’ve had the opportunity to spend some time looking at this issue, and I believe we’re seeing clear signs that the e-commerce revolution is seriously impacting commercial real estate and will continue to do so. Online retailers are relentlessly acquiring success in many retail categories. As a result, many offline businesses are fighting to survive for their economic life. A number of physical retailers have already succumbed to online competition including Circuit City, Borders, CompUSA, Tower Records and Blockbuster. Many other physical businesses are also showing signs of serious economic distress. While many of these large businesses collapsed due to their inability to compete online, The…

Victoria Secret Marketing

Victoria’s Secret is one of the biggest brands in the U. S. lingerie market. There primary business is to sell intimate apparel business focus on comfort and fit with an emphasis on glamor. As of now, Victoria’s Secret specializes in lingerie, swimwear, beauty products, sleepwear, hosiery, etc. This has helped the brand in developing a unique image for its product. Victoria’s Secret parent company is the Limited Brands Company. It is based out of Reynoldsburg, Ohio. Currently operating 1,017 stores in 49 states, Puerto Rico, and Canada, the company annually generates around $4,564,000,000 of revenue in their stores. With the combination of catalogue and VictoriasSecret. com, generates annual revenue of $1,557,000,000 (Brands, L). The U. S. economic growth has been…

Thesis for POS Systems

ABSTRACT Several threats affect the survival of small, independent retail companies. Adoption and use of Point-of-Sale (POS) systems may offer important benefits to counter these threats. POS systems are not widely used by these retailers, however. This research investigates the determinants of the adoption of POS systems using a conceptual model based on existing adoption theories. Based on this, a survey has been held among 37 Dutch small, independent retailers, to answer the question what the most important determinants for POS system adoption are. This study furthers theory on IT adoption, specifically for small organizations. The practical relevance is that its findings may help in improving POS system adoption. . INTRODUCTION The Dutch retail sector consists for 94% of small…