The top three largest minorities in the United States are the Hispanic Americans, African Americans, and Asian Americans. The United States 2000 census indicated the total population as 281. 4 million where the 3 minorities represent approximately 30. 1 percent of the population. The purchasing power for the 3 major minority groups in very important n marketing and is provided in this study (Sfm 2008). African Americans African Americans are the second largest group of minorities and heavily contribute in the national politics, social welfares as well as economy. The population has increased in number within the various government and states welfares. This helps the group to advance financially according to the joint center for economic studies survey (Dana 2007)….