The National Museum of the Philippine is the official repository established in 1901 as a natural history and ethnography museum of the Philippines. Some of the historical artifacts, instruments, and other things came from Philippine ancestors. One of the things that are restored here was the Spolarium 1884 a National Cultural Treasure by Juan Luna.
National Museum has a very important role in our country to preserve the things we have from the past. National Museum gives the people information about the things we learned from the school especially for the students. National Museum of the Philippines must improve the location, the areas inside the museum and other information inside it. It is because this museum is one of the major attractions in Manila and also in the Philippines.
Improving or developing the surrounding and some areas of National Museum will help the country to gain more tourists because of the curiosity of the tourist to know more about the history hidden from the past in the Philippines. This museum will help the tourist to give importance in the culture of the Philippines have.
This chapter represents the background of the study about the developing plan of National Museum of the Philippines.
BACKGROUND OF THE STUDY
National Museum of the Philippines is one of the major attractions here in Manila. Its image inside and outside of the museum must attract more international and local tourists. Also, this attraction will benefit the students from their studies in histories and other subjects like sciences.
Nowadays, the community of Manila was starting to develop its image to improve its service for the tourists and attract more people to visit this place. Some people suddenly had forgotten its treasure inside the museum. Only few people visit this place and some of this is students. People nowadays don’t appreciate its beauty and think it was a boring attraction for them. People usually seek some adventurous place to visit and make them satisfied in their vacation. But the National Museum of the Philippines make some events and exhibit to expose the things inside the museum. They also welcome new inventions and new things came from the people in this era.
The planners gather some data about the things that should be develop inside and outside the museum. Planners think of some ideas how to prevent its decline opportunity to cater the Philippines to be a one of the treasure attraction in Manila. Some of the recommendation and plans will help the people who handled the museum to implement and develop the museum.
This paper focuses on the developing plan inside and outside of the Philippine National Museum. It deals in the idea to preserve and attract more people or tourist to know more about the historic and treasured place in Manila and all over the Philippines.
OTHER INFORMATION FOR NATIONAL MUSEUM
This is the current picture of The National Museum of the Philippines. National Museum is the repository and guardian of the Philippines’ natural and cultural heritage. As one of the lead government cultural agencies, it is tasked to achieve the goals of instilling cultural consciousness and a sense of pride and nationalism among Filipino citizens through its activities covering the sciences, education and culture. Established in 1901 as an ethnography and natural history museum, and subsequently housed in its present building which was designed in 1918 by the American Architect, Daniel Burnham, the National Museum has since then broadened its concerns in the arts and sciences. Today, it occupies the main building (former Old Congress Building) where the arts, natural sciences and other support divisions are housed and the adjacent former Finance building in the Agrifina Circle of Rizal Park now called The National Museum of the Filipino People where the Anthropology and Archaeology Divisions.
The Vision Statement of the National Museum is “A Filipino nation, unified by a deep sense of pride in their common identity, cultural heritage and natural patrimony and imbibed with the spirit of nationalism and strong commitment to the protection and preservation of their legacy.”
The National Museum has a tri-dimensional goal covering diverse fields of knowledge through various educational, scientific and cultural activities. As an educational institution, the National Museum disseminates scientific and technical knowledge in more understandable and practical forms through lectures, exhibitions, interviews, and publications for students and the general public. As scientific institution, the National Museum conducts basic research programs combining integrated laboratory and field work in anthropology and archaeology, geology and paleontology, botany and zoology. It maintains reference collections on these disciplines and promotes scientific development in the Philippines. As a cultural center, the National Museum has taken the lead in the study and preservation of the nation’s rich artistic, historic and cultural heritage in the reconstruction and rebuilding of our nation’s past and venerating the great individuals who helped in the building housed.
One of the artifacts that National Museum features is the “Spolarium” which is in a Latin word referring to the basement of the Roman Colosseum where the fallen and dying gladiators are dumped and devoid of their worldly possessions. It is the most valuable oil-on-canvas painting by Juan Luna, a Filipino educated at the Academia de Dibujo y Pintura (Philippines) and at the Academia de San Fernando in Madrid, Spain. With a size of 4.22 meters x 7.675 meters, it is the largest painting in the Philippines. A historical painting, it was made by Luna in 1884 as an entry to the prestigious Exposicion de Bellas Artes (Madrid Art Exposition, May 1884) and eventually won for him the First Gold Medal.
In 1886, it was sold to the Diputación Provincial de Barcelona for 20,000 pesetas. It currently hangs in the main gallery at the ground floor of the National Museum of the Philippines, and is the first work of art that greets visitors upon entry into the museum.
STATEMENT OF THE PROBLEM
1. What is the promotional strategy of Philippine National Museum as one of the tourist attraction in Manila?
2. How does the host community will help the Philippine National Museum in sustaining their tourist arrival?
3. How does a foreign tourist will help the Philippine National Museum in preserving and improving the Museum?
4. Is the existing situation of Philippine National Museum is enough to increase tourists?
5. What are the other tourism development opportunities in Philippine National Museum?
OBJECTIVE OF THE STUDY
1. To know the promotional strategy of Philippine National Museum as one of the tourist attraction in Manila.
2. To know how the host community will help the Philippine National Museum in sustaining their tourist arrival.
3. To know how local tourists will help the Philippine National Museum in preserving and improving the Museum.
4. To know if the existing situation of Philippine National Museum is enough to increase tourists.
5. To know what are the other tourism development opportunities in Philippine National Museum.
I. Tourism Issues and Development Opportunities
Resources Feature Issues
Tourism Development Opportunities
Tourism Development Constraints
Disseminating more information about what the Philippine National Museum can give some benefits to our country.
The promotion of this attraction can give the museum to attract more tourists to go here and to maintain the nature of the museum. It will also help the museum to maintain the quality they give to all visitor coming to them
In current situation of the museum, there is ongoing renovation. So the media can’t easily provide any information about the plans of the museum. Only if the museum already done in renovating the can promote the museum easily.
The museum will help to tell the history of the Philippines. It includes the culture, arts and historical materials inside the museum.
It will give more information to all tourists coming in the museum about the history and other special things and events from the past of the Philippines.
Some of the tourist, visitor and other traveler want an adventure kind of tour. Some of the tourists did not satisfy what a museum give to them.
The maintenance of the structure, other facilities inside the Philippine National Museum and other attraction around the museum.
Beautiful attraction can attract more visitors especially if the structure of the building inside and outside is good enough to satisfy what the tourist needs to know about the museum.
The Philippine National Museum is ongoing renovation and construction in some area. But it will help the museum to attract more tourists after the renovation.
II. SWOC ANALYSIS
Philippine National Museum is in Manila only.
It will benefit the student for their tours or field trip.
It will help for the researches and other things that are needed in collecting the data about the Philippines.
There is always a traffic or congestion within the area.
Only few people know about the information about the museum. Some of the travelers do not like to visits museums
Some traveler was not interested about what the Philippine National Museum have
Some city tour can include the Philippine National Museum.
Job opportunities for all the workers of tourism management. Increase number of tourist coming in the Philippines.
Increase number of visitor n Manila.
Worsening the traffic problems in Manila.
Competition in other nearby tourist attraction.
Unpredictable weather condition.
Quality of the new maintenance of the building.
TOURISM ACTIONS PLAN
GOAL: To help the Philippine National Museum in having a unique tactic in promoting their Museum. OBJECTIVES: To know the promotional strategy of Philippine National Museum as one of the tourist attraction in Manila.
GOAL: To inform local community about the possible effect in their lifestyle. OBJECTIVES: To know how the host community will help the Philippine National Museum in sustaining their tourist arrival.
GOAL: To ascertain that local tourists can give sufficient funds or support to preserve and to improve the museum. OBJECTIVES: To know how local tourists will help the Philippine National Museum in preserving and improving the Museum. ACTIONS STEP
BY KEY PLAYER
1. A fare in each people who are arriving in the museum.
2. Provide a learning trip for all students in awareness about museums.
Government and Host
GOAL: To encourage government in improving the Philippine National Museum. OBJECTIVES: To know if the existing situation of Philippine National Museum is enough to increase tourists. ACTIONS STEP
BY KEY PLAYER
1. To renovate the museum.
2. Provide a sufficient fund in upgrading the facilities of the museum. Government
GOAL: Provide Job opportunities.
OBJECTIVES: To know what are the other tourism development opportunities in Philippine National Museum. ACTIONS STEP
BY KEY PLAYER
1. Allow the museum to have tour guides, more security companion. Government
2. To promote as one of the best museum and attract more tourist here in the Philippines. Government