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Renault Essay Topics & Paper Examples

Automotive Industry in Slovakia

2. Describe the industry and explain why you have chosen that one (Porter’s five forces). The automotive industry is a big term; indeed it is used to describe a large range of companies and organizations engaged in the development, design, manufacture, marketing, and selling of motor vehicles. The automotive industry is one of the world’s most important economic sectors in terms of revenue. The automotive industry is one of the biggest industries in Slovakia with big manufacturers such as Volkswagen, PSA Peugeot- Citroën and Kia. Porter’s Five Forces are used to examine the attractiveness of an industry. It is done by observing five forces which influence that industry. The five forces are; 1. The threat of new entrants 2. The…

The making of a Global Alliance: Nissan and Renault

The term strategic alliance has become widely used to describe an agreement between two or more businesses joining together to cooperate in a specific business activity, so that each benefits from the strengths of the other and gains competitive advantage. The businesses are usually not in direct competition, but have similar products or services that are directed towards the same target audience.1 The formation of strategic alliances is widely seen asa response to globalization and increasing uncertainty and complexity in the business environment. In the recent years companies worldwide, including many industry leaders, are becoming increasingly involved in strategic alliances. Furthermore, several surveys have disclosed that such partnerships are distinguishable from traditional foreign investment joint ventures in several important ways….

Ford Motor Company

Ford Motor Company is the third largest automobile manufacturer in the world based on automobiles sold. Ford manufactures and distributes automobiles in 200 markets across six continents (Datamonitor 4). Ford’s brands include Ford, Jaguar, Lincoln, Mercury, Volvo, Land Rover, Aston Martin, and Mazda. Ford’s key products include passenger cars, trucks, busses and vans, sport utility vehicles, vehicle accessories, after-sales vehicle parts and products and extended repair service products. According to Fortune Magazine in 2007 Ford was the seventh ranked American-based company listed on the fortune 500 list, which was based on Ford’s global revenues in 2006 of 160.1 billion. The company’s success comes from its ability to focus on customer satisfaction and loyalty, anticipating and meeting changing customer needs, and…

The Global Car Industry

The car industry environment is very complex due to the large number of product markets, buyers, suppliers and customers, which spread across the globe. As such, it has often been described as “the industry of all industries”. There are various forces that influence this environment. Hence, this report analyzes some of the political, economic, socio-cultural and technological trends, key to understanding their impact on the industry, with particular reference to the Western European market. First, the macro environment is analysed to point out some of the major impacts in the entire industry, revealing political and technological forces to be the driving forces of the industry. This is then followed by a competitive analysis of segments in the industry divided on…

Market segmentation for Passenger Motor Vehicles

Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical, demographical, psychological, benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini (e.g. Nissan Micra, Seat Marbella) Small (e.g. Fiat Uno, Opel Corsa, VW Polo, Rover Metro) Medium (e.g. Fiat Tipo, VW Golf, Rover 200) Large (e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400) Executive (e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800) Luxury (e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar) Multi purpose/sports (e.g. Land Rover, Porsche) (Figure 1 source: www.europa.eu.int/) All those segments are companied with other factors include price, image and the amount of extra accessories. These market segments have different…

Cars today

Cars today are very common but about 200 years ago they were thought to be just some kind of crazy invention. The origin of the automobile can be traced back to Europe, but it became a major form of transportation in the United States. Most European cars were hand made, and they were very expensive so not that many people could afford to buy the cars. Nicolas Joseph Cugnot a French military engineer built the first steam car or a self propelled vehicle in 1769. One was designed to carry passengers, while the other was a three-wheeled steam tractor for hauling very heavy artillery. In 1801 and 1803 another inventor Richard Trevithick of the United Kingdom demonstrated four-wheeled steam propelled…

Porter’s 5-Force Analysis of Toyota

Threat of New Entrants – Low Entering a car manufacturing market is very costly and risky. The initial capital investment is extremely high, while the competition between the companies is very intense and dominated by the well established companies. The well-known brand, unshakable market presence in various segments, and large size gives Toyota a competitive advantage over new entrants in the auto manufacturing industry. Threat of Substitutes – Medium As the industry trends indicate, the customers still have a solid reliance on the used car market. Considering the fact that economy has not fully recovered, a significant part of the car demand is taken by the used car industry. With the ability to cut costs more efficiently than its competitors,…

Case – HBS: Fiat — Tata

1 What is Fiat’s current situation in India? Fiat is an Italian automobile manufacturer based in Turin. Fiat India in Indian car market is facing the dilemma of poor sales. It had a very small market share in India comparing to other existing automobile competitors. There was a good and long relationship with Tata Motors in Indian so Fiat and Tata were going to have a joint venture (JV) to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. These two companies began to seek for collaboration in early 2005. From the Exhibit 2: Production by Manufacturer, we can see Fiat in 2006 ranked 11 in worldwide auto industry while Tata stood in 21, which had merely Indian…

Which target market(s) do you recommend for Volkswagen? What positioning should they use?

1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? According to Arnold communication’s research, there are 2 groups of target audience for the New Beetle: new core audience of 18 to 34 years-olds and baby boomers. Although the consumers include a very diverse group, the research shows that the potential buyers share some common characteristics like confidence, individualism, and a desire to be the center of attention. Moreover, they love to drive and appreciate a spirited design and German engineering. For the younger generation, also called generation X, even…

Ford vs Chevrolet

Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan. Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different. They each have a mission statement, Ford’s mission statement “One Team, One Plan, One Goal.” Ford’s mission statement is defined to each part of the statement, One Team meaning people working together as a lean, global enterprise. One Plan meaning aggressively restructure to operate profitably…

Nissan Leaf

1. Introduction According to Nissan Global (2011), “The Nissan Leaf is the world’s first 100-percent electric, zero-emission car designed for the mass market. With its advanced powertrain, Nissan Leaf provides a totally new driving experience, with its smooth and responsive acceleration, stable handling, and quietness. Incorporating the latest IT systems, Nissan Leaf is always connected to driving support functions for a secure and convenient ownership experience. Nissan Leaf was launched in December 2010 in Japan and the United States and in 2011 in Europe and other markets. The Leaf has won numerous international accolades, including the prestigious 2011 European Car of the Year, 2011 World Car of the Year and 2011-12 Cars of the Year Japan awards”. The continuous success…

Cars Of The Future

Have you ever wondered what our cars of the future will look like? Do you think they will be faster? According to http://www.futurecars.com/ they say that most of the cars on the road will be electric. Could you imagine yourself in a electric car? Well They say that it will be the most popular car on the road. Electric cars make the world a cleaner place. Electric cars replace cars that use gas. http://www.hybridcars.com/electric-car. Right now electric cars are not very reliable as they need a long time to charge and don’t go very far without getting charged again, In the future they are expected to become better. Electric cars will cut down the need for gas. A downside to…