Reliance Communications is capable of delivering services covering entire gamut of information and communication value chain. Their products and services include infrastructure setting, applications and consultancy. Its corporate clientele includes 600 Indian, 250 multinational corporations and over 200 global carriers and owns and operates the world’s largest next generation, IP enabled connectivity infrastructure, comprising over 150,000 kilometres of fibre optic cable systems in India, Europe, Middle East and the Asia Pacific region. Our project is on gaining market share in the field of Postpaid Division & Data Services (GPRS & 3G) and the strategic decisions involved in it. The division that we will be working on is the Direct & DST-Postpaid division. We have Mr. Anil Das (Head-postpaid and 3G services for Rcom Odisha) mentoring us on this project.
The initial idea is to explore the scope of this project from various angles and evaluate the decisions taken by RCom to achieve their desired market share. We found out that globalisation has made telecommunication an integral part of the infrastructure of the Indian economy. The telecom sector in India has developed as a result of this. The telecom sector experienced a rapid growth over the past decade on account of regulatory liberalisation, structural reforms and competition, making telecom one of the major catalysts in India’s growth story.
Much of this growth can be attributed to the growth in mobile telephony (number of mobile subscribers grew from 10 million in 2002 to 392 million in 2009) and the growth in the service and IT and ITeS sector. Telecom has emerged as a key factor for economic and consumer growth. The contribution of the sector to GDP is growing (more than doubled). Telecom is one of the fastest-growing industries in India (on an average 8 million wireless subscribers are added every month)