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Reebok Essay Topics & Paper Examples

Reebok Case Analysis

In this case the core issue is Reebok needs to find a way to dramatically shift Reebok from a fashion athletic to a performance athletic brand through sports marketing and investment in high profile athletes, teams and leagues. Currently, Reebok is positioning themselves on the traditionally stronger consumer groups, which are the 25-29 and 18-24 who have the largest disposable income. Although they must start focusing on getting more male athletes to endorse their products, so they can catch the interest of younger children between the ages of 12-17. The cost of athlete, team, and league sponsorships, have severely increased; although these elements became increasingly critical to reaching the 12-17 segment. Reebokā€™s share of this important 12-17 consumer segment had…

Athletic Footwear Industry

1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: Demographic variables such as: age, sex, race, income, occupation, education and household status. Psychographic variables such as: lifestyle, activities, personality and social class. Behavioural variables such as: product benefits and product use patterns. Geographic variables such as: climate, country or region and the size of the area in terms of people that live in it. Much segmentation involves a combination of these methods. Nike as a company used to be a very production focused company, that is, it focused on having a competitive advantage through inexpensive production and technologically superior product design. Most recently however…

Adidas History

Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In…