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Fashion Design

Miller Lite beer tastes delicious and simultaneously rests more delicately in the stomach than other domestic pilsners – tastes great, less filling (Wikipedia, 2007). Responding to the common gender stereotype associating men with the possession of innate masculinity, the new advertising campaign for the beverage seems intentionally saturated in testosterone. Tough guys like Mr. T, Burt Reynolds, and various other celebrities gather about a modern “round table” to dictate “man laws”. The commercials intend and – for the most part – deliver humorous scenarios in which different topics are brought up for consideration as to their manliness. Attention is given to show that these laws represent all men, not a specific subgroup. This is a relevant example of how stereotypes…