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Ralph Lauren Essay Topics & Paper Examples

Ralph Lauren Strategic and Operational Plans Analysis

Ralph Lauren Corporation Mission and Vision: “Mission- to ‘redefine American style, provide quality products, create worlds and invite people to take part in our dreams’. Vision- ‘to represent American style with a dash of British elegance and the comfort of natural fibers” (Ralph Lauren, 2013). The purpose of this analysis is to identify strategic and operational plans based upon current SWOT analysis, to include explanations and courses of action to achieve the related organization goals and the internal and external effects of our decisions to stakeholders. Ralph Lauren Corporation a Fortune 500 company headquartered in New York, NY is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For…