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Qantas Essay Topics & Paper Examples

Secondary Research Qantas Airlines

1. If Qantas Frequent Flyer wanted to understand what their competitors were doing, what types of secondary research should they conduct? There are mainly two types of secondary research :, * data that came from the firm itself which is known as internal secondary data * data that has been published by other organization which is also known as external secondary data. The easiest way that Qantas can understand what their competitors were doing is by searching through data on the internet, information from agencies such as industry bodies, government agencies, libraries and local councils. Advantage : they do not require Qantas to spend money on expensive surveys and it is also very accessible Disadvantage : results might not be…