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Puma Essay Topics & Paper Examples

PUMA case study

In order to arrive at the correct judgment of what will be puma’s opportunities and threats, let analyze the external environments factors affecting the company basing on the PESTEL and industrial competitive factors using five forces framework. And later when determining the company’s strengths and weakness I will look at the company’s internal capabilities by looking at its value chain, value network and any other competitive factors which gives the company more competitive advantage than rivals. By definition external environmental factors are those factors which have impact on company although the company has either very little or no control at all over those factors. Usually these factors are classified as PESTEL (Political, Economic, Social, Technological, Environmental and Legal). External Political…