After the 3D movie blockbuster of American film called “Avatar” released worldwide in 2009, a lot of cinemas in the world also start the movie with this technology. In particular, a few years ago, to demand of customers as well as improving the quality of business, there are many investors have invested ”3D coffee”. 3D Coffee is gradually developing into a movement entertainment healthy. It looks like a new air crept into the lifestyle of young people.
2/ Business idea:
* Create a unique coffee shop, where customers can enjoy nice coffee cups and watch blockbuster movies together. * Establishing a high-speed system of wireless for customers can access free. * This would be an ideal location for family or couple want to relax and talking.
3/ Requirements to succeed in your business:
* Location: The first restaurant should be located in a busy residential area to attract a lot of customers in Sydney. After the first 3D restaurant succeeds, there is more 3D coffee shops will be opened. When brand of shop was known in a lot of cities, we should get franchised and starting this business in other big cities.
* Pricing strategy: Give customer a price of product consistent with cost rate. Organizing regular promotions to customers and discount special days. * Quality strategy: maintaining and development the company production that has been consumed widely in the consumer market as well as improve the poor quality production. * Advertising and Promotion strategy:To attract client’s that 3D coffee shop would advertise through TV, radio, magazine, Face book and internet. The shop should have advertising strategies to clients through networking communities. Promotional activities for all products sometimes are showed such as discount activities, promotions and big events to compete with other shops as well as provide information about the restaurant to customers. * Customer service: Creating a professional staffs with higher responsibility. They should be friendly and patient with customers to make customers feeling comfortable and enjoy their visit.
* Design the shop: there are three floors.
+ The first floor: This floor for staff only, there are bar, toilet, etc. + The second floor: there is one large room with a capacity of 30 people, it can be used to organize offline, enjoy music Audiophile, Lossless lyrical, gentle, combined watch HD movie blockbuster.
+ The third floor: there are 10 rooms with 5 rooms for groups of friends, families can sit comfortably that have large screen (120 inch), large space, polite, audio system modernization and 5 rooms for couples, friends with private space, romantic, seat systems extremely relaxing. All rooms are equipped with HD projector – 3D and it can serve 3D movies with high quality. * Customer: The majority of the customers is young people who looking for new things and want to try the different feelings. In addition, this shop also serves international customers who want to find where they can have both their own space to watch movie, enjoy coffee and talk together, so that this is an ideal location.
5/ Business Objectives:
A/ The common purpose: Give to customers of all ages who need somewhere for entertainment, relaxation and enjoying favorite movies as well as where customers meet friends. Besides, this shop also serves customers who want to hold a birthday party for your friends, relatives, or want to date, say a marriage proposal, Events, etc. In general, this shop will help customer to reduce stress after a stressful working hours. B/ Shop business purpose:
* Bring large profits for the investors.
* Bring revenue to the country from tax
* The economic benefits contribute to the annual budget:
+ Income tax + Personal income tax.
* Create a professional image, reliable in the hearts of consumers.
* To satisfy the entertainment needs of the people, improve the spiritual life, help people to get fun time after hours for learning and work stress, contributing for the cultural life community and re-production labor.
6/ SWOT Analysis:
A/ Strength (S):
* Ample space, designing layout unique and beautiful, new furniture.
* Favorable location.
* Reasonable price.
* The management work capacity and determination.
* Services to provide good quality, high-speed transmission.
* The wifi internet service has high speed and easy to register multiple packages
Promotions. * Using modern machinery and professional.
B/ Weakness (W):
* The first capital investment is lacking.
* Don’t have patrons as well as reputable supplier for products in the starting days.
* The new shop establishment makes it difficult to attract new customers.
* Don’t have too much experience in business coffee 3D.
C/ Opportunities (O):
* Focus on potential clients: students, people with average incomes.
* There is good material.
* Opening more branch around the world or sell franchise for foreign companies. D/ Threats (T):
* Other local shops could try to adopt business idea in a short time.
* The large number of new shop that will be opened to competition.
7/ Financial, Legal, Marketing, Operational and Business viability:
* Financial:In order to this business succeed and develop which the company have to invest about $500,000. When business achieved and attract customers that will have grown steadily 5% each year in investment. Beside, business should hire accountants to prepare tax return, overt business activities to take care of business tax affairs.
* Legal:Business will hire lawyers to maintain activities and resolve with legal and procedure affairs.
* Marketing:Pay advertising company to create original Ads, flyers. At the same time, advertise through TV, radio, magazine, Face book and internetas well as developing logo and slogans.
* Operational: create a management reasonable system include supervisors, floor managers and leaders to manage staff shifts. All of them should be training and study a course about professional skills to service clients.
* Business viability: maintain activities and making a profit and increased steadily per year.
3D COFFEE”” will provide a space, an suitable environment for many different demands of customers as well as creating healthy recreation and relax with some reasonable prices. When customers come to “Coffee 3D” that they will be integrated into the environment lively, friendly and everyone will be linked together easier. Furthermore, this shop will satisfy all the needs of the individual or collective by new services and so interesting. Through the analyse and present research information of project ”3D COFFEE”. We think this project will bring high economic efficiency and accordant with the needs of people as well as the general trend development of social especially young people.
* Principles of Marketing (26/09/2011) 5th edition, Person Australia.