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Products Essay Topics & Paper Examples

Product Life Cycle

“Products, like humans, no matter how successful, are mortals” (adopted from Batory, 2008). This interesting quote shows the fact that a product does have a lifespan in the marketplace. That’s why managers and marketers should understand the life cycle concept in order to effectively manage their products in each different stage. This essay aims at giving an idea about the Product Life Cycle (PLC) concept. It begins with defining the concept. Then, it gives an idea about the four different stages of the product life cycle (introduction- growth- maturity- decline) with example product in each stage. First of all, to understand the concept of ‘Product Life Cycle’ (PLC), it is better to start by defining the concept. According to Merriam…

Story of Stuff

The “The Story of Stuff” opened my eyes letting me realize that the stuff we use in our everyday life, even how small it is shall not be taken for granted. The normal process that I know about how a product is made and sold was really just based on “textbook information”, it did not include how natural resources of mother earth are being exploited by these huge companies so that they could produce a product , which these big companies earn huge profits from. It also made me think, what on earth is the government doing , rather than protecting and defending the natural resources we have, they allow these big companies to exploit our resources, even if these…

How can buyer attitudes about products country of origin affect marketing strategy

A number of researches have been done on the effect of the county of origin (COO) on the acceptance of a product.  There has been close related studies examining attitudes within a country towards imported goods based on the evaluation of their country of origin.  Although most of the studies have focused on   consumer from the developed country, it has been shown that even consumers in the developing nations have developed certain attitudes on products based on their country of origin. There are some countries which are associated with high quality products while there are others which are associated with low quality products.  The attitude of the consumers about a product based on their country of origin affect the marketing…

Products & United States

The product selected for this particular study is Crest whitening toothpaste. Crest has been one of Proctor & Gamble’s major global products since it was launched in the United States in 1955. Since then the product has changed in a few ways, namely in the active content of the product, and how it is marketed. This study will look at whether these changes were successful, and what strategies were used by Proctor & Gamble to initiate these changes. In the last five to ten years, the Crest range of toothpastes has been expanded to include a variety of products which promote the whitening element of the core toothpaste product. These include the development of a long lasting mouthwash to complement…

Consumer Attitudes Towards Counterfeit Products

Counterfeit products and materials are knock-off, bootleg, pirated or other illegally produced materials that are produced and sold in violation of the Intellectual Property Rights (IPRs) of others or in a manner that fraudulently represent their quality or origin (Porteus, 2002). Despite the various anti-counterfeit efforts of multinationals and international trade organizations, counterfeiting continue to pose a significant and growing threat to businesses, both in developed and developing countries (Vida, 2007; Maldonado and Hume, 2005). Vida (2007) observed that even in the face of technological advancements that facilitates easy recognition of genuine products, and the legal pressures buyers and sellers of counterfeit products, global businesses still lose billions of dollars to counterfeiters annually. The annual cost of counterfeiting is estimated…