sample
Haven't found the Essay You Want?
For Only $12.90/page

Procter & Gamble Essay Topics & Paper Examples

Procter & Gamble Case Study

Introduction During this case study of Procter and gamble I will be analyzing key external and internal factors that play a major role and how P&G strategize the operation of its business. P&G has been in business for over more than a century founded in 1837 in Cincinnati, Ohio by William Procter and James Gamble coming together to make and sell candles and soaps (David, 2013). This humble beginning has since transformed into a multinational manufacturing, distribution and marketing enterprise that provides 50 brands to consumers (David, 2013). Today, Procter & Gamble is the world’s biggest consumer products company with more than 78.9 billion in sales (David, 2013). It manufactures and produces a very diverse line of products that offer…

Pampers vs. Huggies: Which has the upper hand?

As a parent, diapers are a serious subject. There are so many different brands to choose from. Most parents narrow their decision down to two brands; Huggies or Pampers. Both brands have a line of diapers starting from newborn or preemie on down to size six. There after both brands offer pull-up diapers for the potty training age. Knowing that both diapers offer about the same options, as far as sizes, the question still stands; Huggies brand or Pampers brand, which one is best? On one hand Huggies are thicker and it may seem that they are a lot cheaper but if you do the math; They are the same in price per diaper. “Consumer Reports estimates parents will spend…

Procter & Gamble

Proctor and Gamble Co. is sending video crews run by a small research firm in London, Everyday Lives, Ltd. , into about 80 homes worldwide to record peoples daily routines in the name of marketing research. P&G believes that some people have selective memory in focus groups and interviews, and some insights into consumer behavior may be lost. Camera crews will arrive at the participants home when they wake up and not leave until they go to bed for a duration of four days. Cameras may not be manned at all times, and bedroom and bathroom activities will not be recorded. Families will be paid an undisclosed amount for their participation. P&G wants to solve problems that their shoppers may…

Procter & Gamble

Key Point #1 There is still a lot of market opportunity that has not been exploited in Japan. P&G should focus on first exploiting this market fully since the SK-II product is in high demand in this area. They should focus their efforts on research and development to further improve the product as well as in intensive marketing. They should offer their new product-line, soft, moisturized and clean feeling skin; skin whitening and anti-aging. If they fully exploit this market. Key Point #2 P&G should expand to Taiwan and Hong Kong through mainland China. There is a high likelihood that SK-II products will do well, since the other brands of P&G are doing well in China. P&G should take advantage of…

Procter & Gamble

In this case of Procter and Gamble (P&G) and Wal-Mart’s partnership, the main issue seemed to be caused by a third-part company’s collaboration with Wal-Mart which interfered the healthy partnership between P&G and Wal-Mart, also threatened P&G’s leading position in the diaper market. P&G’s diaper brand – Pampers has been the industrial leader in the relevant segment for years. P&G has been developing a long-established partnership with Wal-Mart based on a just-in-time ordering and delivery system for disposable diapers featured with the electronic-data-interchange system linking Wal-Mart vendors with P&G factories. The result of this collaboration created a win-win situation which let Wal-Mart reduced both stock-outs and inventory levels and P&G gained the status of a preferred supplier with greater shelf…

Collaboration and Innovation at Procter & Gamble

After I reading this article, I come up some different ideas to my own business. In the lab assignment, I mentioned that I would like to create a cosmetics company. After I read this article, I come up some new ideas. This article is about P&G. By the developing of the globalization, people in everywhere can see the products which are produced by P&G. So, P&G is the leader in this field. There are many brands are owned by their company, for example, Pampers, Tide, Bounty, Folgers, Pringles and so on. Most of them are very famous around the whole world. P&G not just produce beauty care but also other different field. Pringles is a brand that sells chips and…

Fastrack Company

Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. During that time, Fastrack also extended its footprint into eye gear and in the last 4 years has quickly notched up the title of being the largest sunglass brand in the country. Fastrack has now chartered into newer categories – bags, belts, wallets and wrist bands – as part of its vision to become a complete fashion brand for the youth. With enough categories to fill up one cool store, Fastrack has ‘moved on’ to open its…

Nirma Case Study

SUCCESS STORY Karsanbhai Khodidas Patel, the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8,00,000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets, generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13% decline in net profit Margins Achievements : Achievements 7th largest consumer brand by ACNielsen 03. First brand to recognize and harness the power of the Indian rural market. First Indian brands to merit a Harvard Business Review case study Products…

Collaboration and Innovation at Procter & Gamble

Look in your medicine cabinet. No matter where you live in the world, odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world, and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands, as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers, Tide, Bounty, Folgers, Pringles, Charmin, Swiffer, Crest, and many more. The company has approximately 140,000 employees in more than 80 countries, and its leading competitor is Britain-based Unilever. Founded in 1837 and headquartered in Cincinnati, Ohio,…

Case Study of Proctor & Gamble

There is no question whether or not Proctor & Gamble is a strong company and a prominent force in the consumer goods market segment; but what sets them apart from their competition? What makes them such a power house in their market? When determining a companies strengths, such as P&G’s you must take a look at the companies resources. A companies resources are often what sets them apart from their competitors and what one would consider their strengths. The following are some of Proctor & Gambles more prevalent strengths: 1. The History 2. Brand Awareness 3. Innovative Employees 4. Large financial pad ($6 bil. ) 5. Diversification 6. Access to capital 7. Outside resources When looking at this list of…

Procter & Gamble Financial Analysis

What began as a small family-run candle and soap business, grew through innovation, creative marketing and partnerships to become the largest consumer goods company in the world. William Procter, emigrating from England, established himself as a candle maker in Cincinnati, which was a busy center of commerce and industry in the early nineteenth century. And James Gamble, arriving from Ireland, apprenticed himself to a soap maker. The two might never have met had they not married sisters Olivia and Elizabeth Norris, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a bold new enterprise was born: Procter & Gamble. William Procter was born in 1801 in England. As a boy, he worked as general…

Applying Branding Techniques

Introduction The Brand Techniques simulation is based on cosmetic company’s building of a new brand. Ca’Shara is a United States based cosmetic manufacturer and marketer of skin care, hair care, and make-up. Ca’Shara has an established brand presence and known for quality products. The recent consumer interest in natural products has made Ca’Shara management decide to cater to this segment of the cosmetic market. The company has decided on a 5,000 year old health care system from India called Ayurveda. As the newly appointed Brand Manager, I will be responsible for building the new brand Three executives gave their expert advice in the decision making process throughout the simulation exercise. They were Tina Trotter, Head of Sales; Monique Knight, Brand…

Marketing is the delivery of standard of living

This concept was originated by Paul Mazur. According to him, “Marketing is the delivery of standard of living.” Prof. McNair made an important amendment in the definition. According to him, “Marketing if the creation and delivery of standard of living to the society.” It is consumer –oriented concept. Producer tries to know the customers need and plan his production accordingly. Aggressive marketing technique is used to encourage the society to purchase new product. The availability of goods also increased. It is because of this concept that nowadays we are able to consume more quality product. Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century…

Fast Moving Consumer Goods (FMCG)

WHAT IS FAST MOVING CONSUMER GOODS (FMCG)? FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months. TOP 7 FAST MOVING CONSUMER GOODS 1. PROCTOR & GAMBLE: Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that…

Dove Conditioner & Shampoo

Strengths Dove conditioner shampoo varieties are products of the Dove Company. However, Unilever is the parent company of Dove products. As well know, Unilever is a Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Therefore, Dove conditioner shampoo varieties own a strong brand name and image as a part of a wide range of leading brands with Unilever’s other products portfolio such as; Lipton teas, Slim-fast, Ben and Jerry’s ice-cream. Thus, it is good for establishing and promoting brand prestige and getting numbers of commercial partners, economic aids and resources. As the brand has grown, so has the investment in advertising. Dove regularly uses magazine advertising to…

Procter & Gamble Company

In November 1981, Mr. Chris Wright, Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands, holding a 42% share (by weight) of the industry’s $850 million in factory sales. Based on input from the three LDL brand managers who reported to him, as well as his own knowledge of the LDL category, Wright believed there were three major opportunities for volume growth: (1) the introduction of a new brand, (2) a product…

Ban Animal Testing

Regardless of efforts to reduce or eliminate using animals for testing purposes for consumer products, the practice continues relatively unabated. While the federal government does not require animal testing to ensure that such products as hair spray, toothpaste, and laundry detergent are safe for consumers. The companies such as Proctor and Gamble are continue in their vain to attempts at convincing consumer that they have virtually eliminated such inhumane practices. The truth is that in today’s world, cats and dogs are not safe from animal testing. Neither consumer boycotts nor efforts from those opposed to such practices within the scientific community have had much of an impact on the elimination of animal testing. This paper explores the continued practice of…

P&G Pampers Diapers Market Analysis

Introduction The product I chose is Pampers brand diapers, the largest brand of Procter & Gamble Company. It is an American global and diverse company that provides consumer packaged goods in the areas of beauty and grooming, health and well-being, and household care. According to Rehtmeyer (2010), P & G’s products are sold in more than 180 countries and its goal is to provide products of superior quality and value to improve the lives of world’s customers (p. 5). P & G is in a highly competitive market environment, with global, regional, and local competitors. The company is facing a high threat of competition because consumers have many different options of products from other competitive companies based on the price…

Procter and Gamble Company

Background Procter and Gamble was formed by James Gamble & William Procter in 1837 by a candle manufacturer Procter and a soap manufacturer Gamble. This consumer product company started with a vision to grow to a $33 billion company and by 1879 it started selling its products directly to the consumers, by 1890 it has gained its legal corporation and ever since it has doubled it sales every ten years. P&G growth was driven by innovation not optimization. Radical innovation served as their backbone to success with other factors such as geographic expansion, product line extensions and acquisitions contributing to its growth. Some of its famous and successful acquisitions were, Duncan Hines, Clorox, charmin Paper mills, Folgers Coffee, NorwichEaton, Vicks…

Head & Shoulders

Abstract Recently, P&G, especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event, P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation, by doing some maketing analysis of Head & Shoulders, I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G, NYSE: PG) is an American multinational corporation headquartered in Cincinnati, Ohio, which manufactures a wide range of daily consumer goods. The dominate P&G brands have five segments: Beauty, Grooming, Health Care, Fabric Care & Home Care, and Baby Care & Family Home Care. Among hundreds of brands,…