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Process Design Matrix Design and Summary Essay

Prepaid food service and automobile are being selected for a service and a product for identifying suitable process design approaches. For managing effective services and delivering on-site service, there are three approaches: product line approach, self-service approach, and the personal attention approach (Larson & Gray, 2006). Product Line Approach: The focus of the product line approach is on the efficient production of products and services. In this approach, the company controls the execution of each phase in order to ensure quick delivery and high-quality mix of prepaid foods in a clean environment (Chase, et al. 2006). To ensure effective delivery of high quality prepaid food services, this approach will be most beneficial to the company. Self-service Approach: by involving customers in the production of services, the efficiency of service process can be enhanced (Larson & Gray, 2006). This approach will benefit the food company by offering high-quality products to the customers and reducing time of service delivery (Chase, et al. 2006).

The Personal Attention Approach: this approach emphasizes developing a relationship between the sales force and customers, ensuring effective customer services. Using this approach will help the company in developing strong relationship and building customer loyalty. Similarly, for managing the production of products, there are different types of design processes including job shop, batch production, assembly line and continuous flow. Job Shop Process: in this process, task completion is handled by a single worker or a group of workers. There can be a wide range of products and services such as shipbuilding, bridge construction, hairdresser and tailor involving use of low technology to high technology can use the job shop process approach (Sowell, 2006).

Batch Production: in this approach, a process is divided into parts and before going to the next operation, and a particular part is performed on the complete batch. This approach is suitable for cases when small to moderate volumes of various products must be made. The batch production approach will not be suitable for automobile production. Assembly Line: This approach is believed to be the most suitable for automobile production. To effectively manufacture an automobile, the material flows along a moving assembly line and passes through different work stations at which operations are performed (Verweire & Berghe, 2004). To make the work flow smoothly, equal time is allotted to complete the operations at each station.


Chase, R. B. et. al. (2006). Operations Management for Competitive Advantage. USA: McGraw-Hill International. Larson, E. W. & Gray, C. F. (2006). Project Management: The Managerial Process. USA: McGraw- Hill International. Sowell, T. J. (2006). Strategic Manufacturing Management. USA: Xlibris Corporation. Verweire, K. & Berghe, L. V. D. (2004). Integrated Performance Management: A Guide to Strategy Implementation. USA: SAGE.

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