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Pricing Essay Topics & Paper Examples

Marketing Galaxy

The company that I have chosen for the basis for my report is Mars Incorporated. They have been placed the 5th largest privately held company in the United States and had a $30 billion annual sales in 2010. The majority of people think of chocolate when they hear of Mars; however their confectionary products are not the only thing they focus on. They cater for six business segments:- • Petcare • Wrigley • Food • Drink • Symbioscience • Chocolate They are a privately owned company with more than 65,000 Associates who are committed to delivering the best quality in the segments above. Out of the six segments I will be focusing on one ‘Chocolate’. Mars have 4 billion dollar…

Case Analysis Report on: Compagnie du Froid

This case study describes an ice cream manufacturer, Compagnie du Froid S.A., founded by Jacques Truman’s father in 1985. It is a major competitor in the industry during summer and has presence in France, Italy and Spain. Compagnie du Froid practices decentralization in its organization, where each region is managed by a competent manager empowered to make business decisions in the best interest of the company. Traditionally, the business performance of each regional manager is measured against a set profit plan, with Jacques rewarding his managers a fixed payout of 2% of corporate profits as a bonus. However, the organization is facing many business firsts, which when analysed, raises questions as to whether the fixed 2% payout truly rewards the…

Minor Assignment Marketing Mix

Introduction This report has been compiled in order to describe the four most common elements of the marketing mix which are described by Elliot, Rundle-Thiele and Waller (2010 p.18-21) in the following few sentences. * Product – “A good, service or idea offered to the market for exchange.” (p.18) * Price – “The amount of money a business demands in exchange for its offerings.” (p.20) * Promotion – “The marketing activities that make potential customers, partners and society aware of and attracted to the business’s offerings.” (p.20) * Place (Distribution) – “The means of making the offering available to the customer at the right time and place” (p.21) In conjunction with these descriptions, all four marketing mix elements will be…

Gillette Case Study

It has been empirically proven that having too many options makes decision-making harder. In fact, some studies show that having to make too many decisions can leave people tired, mentally drained and more dissatisfied with their purchases. If you look at the major development milestones of Gillette, they occurred in 1903 // 1971 (68 years later) // 1990 (19 years later) // 1995 (5 years later) // 1998 (3 years later) // 2002 (4 years later) // 2004 (2 years later) // 2006 (2 years later with 2 key development milestones). 1) The major development milestones are occurring closer and closer together, requiring consumers to learn and adapt to product enhancements more rapidly 2) While at the same time, the…

Gourmet Foods

Introduction: Gourmet bakers and sweets is the top food retail chain of Lahore. Lahore is the second largest city of Pakistan fabled for its customer aliment and amorousness for eating. Gourmet is the number one brand in the market of bakers and sweets due to its quality and valuable services. Before 1984, Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. While he was doing his job, he decided to start his own business separately because he was proficient dealer, a technical supporter and maintained check and balance in every branch. Mr. Nawaz Chattha started his business from one out let in Muslim Town with bakers in 1987. After seeing the profitable result he…

Julias Food Booth

Introduction Julia is planning to lease a food booth outside the Tech Stadium at Home Football games to finance her last year education with all the games go sold out. The rent for the booth per game is $ 1000. Julia will sell slices of Cheese Pizza, Hot Dogs and Barbecue Sandwiches which are acclaimed to be the most popular so these are the three products she has chosen to sell at the home games football stadium. The rent for oven is $ 600 for six home games, which makes it $ 100 per game. To keep things simple, Julia decided to hire an outside pizza delivery company, it seems to be cost effective and for other items she plans…

Marketing Mix

Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. Developing a marketing strategy will consist of the marketing mix. The marketing mix is “the strategic plan that defines the company’s overall mission and objectives”. (Armstrong & Kotler, 2011) Sprint will be used as an example as to how they implement the marketing mix to their company. Sprint’s overall mission and objective…

New Product Paper

Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful on the market and set an introductory price for it. Use the following questions to structure your written analysis. a. What is the product name? Describe the product. The name of my product will be H2O run vehicle. The product is a vehicle, car or truck that uses water and electric to run it and do not use any fossil fuel. The car would not “technically” be running on the water but the HHO gas which is what the H2O would be change to for this to work. This vehicle…

Ikea Tows Analysis

The problem which we have discovered is that IKEA should focus on promoting their green products because it is a growing trend all over the world and we assume that it will keep growing for many years to come. This problem will be solved by using Ansoff’s intensification strategy. Therefore we have chosen to focus on the marketing mix in order to describe the product in better terms. It will also show how we can attract the consumers in a better and more improved way. Furthermore, it will show how IKEA could differentiate from other competitive brands on the market. Product IKEA’s products are all tangible goods. IKEA offers a wide variety of household products and furniture. IKEA has lately…

Pricing and Costing Methods

Organizations today more than ever before must ensure that they reduce costs as well, as the time used to avail products and services to the market. Since planning as well as the estimation of costs are critical to businesses it is important that organizations chose the best pricing and costing techniques. (Seonen, 2006). The implication here is that the fundamental goal of any business concern is to minimize its costs of operation while maximizing its returns to the shareholders. In order to achieve this, there is need to put in place the best pricing policies as well as the most appropriate costing techniques. This paper will attempt to examine the various costing as well as pricing methods that are available…

Pricing Strategies

When designing a marketing plan each and every component is of prime importance. The marketing plan basically consists of four components or as we call them, the four P’s. The product, price, packaging and the place all combined together can make the product successful. They are all interdependent. The Segway is a new invention in the market and is the first of its kind product. Products of this sort are priced high because it is not long before competitors enter the market and take away the profit share for the firm. Pricing is important because it helps position the product in the minds of the consumers; it forms an image which helps attract the target market. If the product is…

Pricing Strategies

Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has low price elasticity. * The product has low cross elasticity. * The demand for the product will rise. * Products have perishable distinctiveness from competitor’s product, assuming the product features are medium distinctiveness. * Products have little distinctiveness from competitor’s products. Assuming that: * The product has high price elasticity of demand. * The product has some cross elasticity of demand. * No expectation that the demand of the product will rise. Cost plus pricing Cost plus pricing is the…

Develop a Coherent Marketing Mix for a New Product or Service

In this assignment, I am going to describe and explain how Apple uses the marketing mix for one of its latest product, a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product, price, place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have been chosen is one of the latest product of Apple which have been released during November 2012, the mini IPad. This new IPad is available in two models, one with Wi-Fi and another is Wi-Fi + cellular. The IPad mini has two colours which is black and white…

Marketing Mix

ABSTRACT You will read why you should purchase the product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the time it cleans our clothes very well it gets out stains. I know this because my twins played baseball in their pants would always get…

Commercialization of Beauty

To help with any queries you may have about the examination, I have written some guidelines below. You will have had experience preparing exam questions in your review sessions. The following document provides some further hints and tips, with some sample questions at the end. I have also attached a document with questions from January and Resit last year, with an outline of what the answer should contain. What do I have to do? In the examination, you will be asked to select three questions to answer from a choice of six. Very broadly, these areas might be taken from the nine major sections listed in the course outline as below. 3) Marketing to Consumers & Consumer Behaviour * Why…

Diesel Marketing Mix

Introduction This essay on Marketing mix is worth 30% of my Marketing module, I am going to construct a report to analyze the marketing mix of a company. The company that I chose to do is Diesel, They are an international clothing company ranging from women’s wear, men’s wear to accessories, and I am going to look at Product, Price, Place and Promotion While doing this project I am going to research the Diesel company using the Internet, I am going to look at websites such as www.diesel.com, www.wikipedia.com and any other sites I come across that will help me with information on the company. I will then construct the essay using Google docs and Microsoft word. Company background Beginning…

Owens and Minor

Case Background: Who: Jose Valderas, divisional VP for Owens & Minor (O&M) What: How does O&M sell ABP (activity based pricing) to Ideal? Could they implement ABP to help Ideal? Why: O&M needs to improve margins; by understanding where costs are derived from, they can then pass those costs onto the customer. O&M needs to eliminate the cost-plus system and would like to move to cost-plus zero with monthly fee based on activity levels Case Overview: * O&M is a medical and surgical supplies distributor. They focus on distributing one core business line (medical/surgical supplies) rather than expanding to other lines. This gives them an advantage over the competition by being able to offer better products, prices and services to…

Marketing Mix Report

Braaap is an Australian company which operates as well in USA producing dirty bikes for all ages and gender. It is a company that provides good conditions for the consumer buying their bikes with stores located around the country and online options to choose the best way to obtain a bike. The main characteristic of Braaap’s is to sell products for dirty bikes with the highest quality in the world. The brand is known across Australia as the biggest store online in the market. Connected with partners around the world that provide to them the necessary support to develop their new products. In the Braaap’s store, the costumer can buy equipments from the best brands around the world which multiply…

Pricing Strategy

To set a pricing strategy, there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price, we are able to raise the sales volume easily, maximize the market share and reach the economic of scale as soon as possible. In order to boost the sales even more, we will offer promotion followed by the product launch, which will later…

New Product Launch Marketing Plan

A marketing plan can be defined as a written document that summarizes what the marketer has learned about the marketplace and indicates how a firm expects to reach its marketing objectives. It contains tactical guidelines for the commercialization programs and financial allocations over the planning period (Kotler et al., 2012). This document can be considered one of the most important outputs from the marketing process as it provides direction and focus for a brand, product, or company (Kotler et al., 2012). Typically, the marketing plan includes the following elements: Executive summary, situational analysis, marketing strategy, financial projections, and implementation controls. Executive summary Founded in 2014, Luxury-Pedic is a start-up manufacturer of luxury mattresses offering a product line that is focused…

Why Do Economists Use Real GDP

1. Why do economists use real GDP rather than nominal GDP to gauge economic well-being? Real GDP is the production of goods and services valued at constant prices. Nominal GDP is the production of goods and services valued at current prices. Real GDP rather than nominal GDP to gauge economic well-being because real GDP is not affected by changes in prices, so it reflects only changes in the amounts being produced. If nominal GDP rises, you do not know if that is because of increased production or higher prices. 2. Economists and policymakers monitor both the GDP deflator and the consumer price index to gauge how quickly prices are rising. However, these two statistics may not always tell the same…

3-Year Marketing Plan

Introduction In order that we continue our company’s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. Mission Statement…

J.C. Penney’s “Fair and Square” Pricing Strategy

Retailing is hard, and that’s what Steve [Jobs] said to me when we started stores at Apple. — Ron Johnson, CEO, J.C. Penney1 It was August 2012 and the release of second quarter earnings was looming for Ron Johnson, the chief executive officer of J.C. Penney, one of America’s first department stores. Johnson, HBS ’84, had intimated to Wall Street that the retailer’s second quarter results were likely to miss expectations again, following dismal first quarter results that had sent the company’s stock price careening to less than half of its February 2012 value of $43 a share. The Q1 news released in May was grim: a $163 million loss, same store revenue down 19%, and the number of customers…

Sales Management and Personal Selling

To address your immediate need from Kendrick Foundation Company (‘KFC’) for a price quote on Curl Metal Cushion Pads (Cushion pads or ‘CMCP’), it would be beneficial to establish a proper pricing strategy. It may also be beneficial to not only consider the short term, but also the potential long term pricing strategy for future consumers as well. To estimate the value price or price premium, it is advisable to keep in mind perceived value added propositions for your consumer. Also, as with most products, it is meaningful to perform a margin analysis based on potential pricing to customers to determine profitability of the overall product venture. Last but not least, external competition should also be considered as a factor…

Competitor Analysis On Shampoo Market

Industry perspective In industry perspective, a company can define its competitors as other companies offering similar products and services to the same customers at similar prices. Competitive positions on existing brands: Market leader : Rejoice , , Vidal Sassoon, Pantene and Head & Shoulders (P&G is the No. 1 consumer goods company in Hong Kong. It is also the category market leader in Baby care, Shampoo, Conditioner, and Facial Moisturizer.- http://hk-tw.experiencepg.com/home/pg_introduction.html) Market challengers: Asience , Bawang and Clairol Herbal Essences General conditions As shampoo belongs to convenience products, in which customers usually buys frequently, immediately, and with a minimum comparison and buying effort. The marketers always focus on mass promotion in commercial to build attractiveness and image to the customers…

Transfer Pricing, Ethics and Governance Case Summary

Gera International is a well established international brand of beer that is ranked amongst the top three brands of beer in the world. With transportation prices rising, Gera International decided to purchase a plant in Antigua in 2005 and they renamed the subsidiary, Caribbean Brewers, Inc. (CBI). In 2008, the production facilities of CBI were expanded and their productive capacity doubled. Furthermore, we are then introduced to Jason Joseph a production manager who is unhappy and distressed because along with the production doubling, he lost ownership in the company, bonuses, and annual dividends. JJ comes to us (the financial advisor to the CFO) and informs us that although the process of brewing their beer has not changed, the costs measurement…

Marketing techniques

Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantly refreshed and renewed due to high competition, they have experienced, each sector, a number of times. In contrast, the Sony and their PS3 have also experienced similar experiences. For example, due to this specific console being one of the most successful and exclusive gaming consoles of all time, the overall competition has been reasonably low, and…

The Medicines Company

Medicines Company’s drug, Angiomax, outperforms heparinHeparin, but requireincurs a significantly higher price costs to produce. This , makesing the drug difficult to attractively price towards hospitals. This difficulty in pricing stems from a poor positioning strategy for Angiomax which does not maximize the perceived value (PV) that the drug provides to its key customer segments. Therefore, Medicines Co., must develop a positioning strategy that maximizes the perceived value of Angiomax to a key customer segment. To develop a positioning strategy, Medicines Co. must first determine what the critical characteristics of its key customer segmentsemsnt (doctors, hospital administrators, and hospital pharmacists) value in an anticoagulant (Appendix A). Medicines Co. should then determine where Angiomax and heparin fall based on these characteristics….

Tesco Marketing Management In Malaysia

Introduction Founded in 2001, Tesco Stores (Malaysia) Sdn Bhd owns and operates hypermarkets under the name Tesco and Tesco Extra in Malaysia however Tesco Stores (Malaysia) Sdn Bhd operates as a subsidiary to TESCO PLC with a joint venture together with Sime Darby Malaysia. Tesco Malaysia is based in Kuala Lumpur with stores in Kuala Lumpur, Selangor, Perak, Penang, Kedah, Negeri Sembilan, Melaka, Johor and Kelantan amounting of a total of more than 41 stores in Peninsular Malaysia. Tesco Malaysia offers fresh produce, groceries, household essentials, it’s own brand of both food and non-food items and even apparels in all of their stores (BLOOMBERG). Strategic Analysis Company Analysis Tesco Malaysia have a market share of 11% in the domestic grocery retail…

What is internet marketing?

Internet marketing consists of advertising on the internet to sell products through electronic commerce. On top of advertising, web sites of organisations allow for products to be brought online faster and simpler which is why the electronic market has developed so well. Modern Marketing Modern marketing is simply the advancing of advertising in the world. Technology has evolved and new marketing methods have been discovered with businesses taking the opportunity to expand their business by advertising on the internet to everyone worldwide. What is marketing mix and extended marketing mix? To effectively market a product or service there are four things you need to get right: Product, Price, Place and Promotion. These four elements are known as the marketing mix…